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Bonjour Holdings
(0653)
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Rating:52Neutral
Price Target:
HK$2.50
▲(6150.00% Upside)
Action:Reiterated
Date:09/12/26
The score is held back primarily by weak financial performance—sharp deterioration in profitability and ongoing cash burn—despite a technically strong price trend and improving leverage versus earlier periods. Valuation offers limited support because the company is loss-making and no dividend yield is available.
Positive Factors
Established beauty retail platform
The Bonjour brand and established retail presence provide a platform for recurring customer access in beauty and personal-care categories. Operating through physical stores and other channels also gives the company multiple routes to generate merchandise sales as product mix and customer purchasing patterns evolve.
Negative Factors
Revenue contraction and deep losses
Falling revenue combined with a deeply negative net margin points to a business that is currently failing to convert retail activity into viable earnings. Persistent top-line weakness can reduce operating leverage, while large losses may erode equity and constrain investment in future growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Established beauty retail platform
The Bonjour brand and established retail presence provide a platform for recurring customer access in beauty and personal-care categories. Operating through physical stores and other channels also gives the company multiple routes to generate merchandise sales as product mix and customer purchasing patterns evolve.
Read all positive factors
Bonjour Holdings (0653) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$139.37M
Dividend Yield0.55%
Average Volume (3M)828.29K
Price to Earnings (P/E)―
Beta (1Y)0.87
Revenue GrowthN/A
EPS GrowthN/A
CountryHK
Employees59
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.15
Shares Outstanding62,495,934
10 Day Avg. Volume1,182,253
30 Day Avg. Volume828,294
Financial Highlights & Ratios
PEG Ratio0.01
Price to Book (P/B)1.67
Price to Sales (P/S)1.31
P/FCF Ratio-3.86
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Bonjour Holdings Business Overview & Revenue Model
Company Description
Bonjour Holdings Limited functions as an investment holding entity, focusing primarily on the wholesale and retail trade of beauty and wellness products. The company's operations span Hong Kong, Macau, and mainland China, catering to a broad custo...
How the Company Makes Money
Bonjour Holdings primarily makes money by selling products under its retail operations: it purchases beauty-related goods (e.g., cosmetics, skincare, fragrances and other personal care/beauty merchandise) from brand owners, manufacturers, or distr...
Bonjour Holdings Financial Statement Overview
Summary
Income Statement
18
Very Negative
Balance Sheet
45
Neutral
Cash Flow
22
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 103.29M | 80.55M | 950.27M | 185.66M | 626.99M |
| Gross Profit | 37.27M | 32.80M | 63.05M | 33.75M | 49.96M |
| EBITDA | -129.64M | -54.32M | 66.86M | 226.73M | -102.81M |
| Net Income | -119.93M | -134.37M | 53.97M | 167.22M | -216.74M |
Balance Sheet | |||||
| Total Assets | 205.34M | 421.69M | 504.11M | 505.41M | 711.42M |
| Cash, Cash Equivalents and Short-Term Investments | 6.14M | 6.45M | 16.11M | 41.95M | 41.95M |
| Total Debt | 67.12M | 207.92M | 116.51M | 138.29M | 512.27M |
| Total Liabilities | 124.40M | 273.04M | 221.87M | 350.02M | 701.13M |
| Stockholders Equity | 80.94M | 148.65M | 282.24M | 155.39M | 2.79M |
Cash Flow | |||||
| Free Cash Flow | -35.00M | -64.79M | -58.97M | -130.97M | -108.42M |
| Operating Cash Flow | -28.96M | -64.79M | -58.95M | -126.01M | -108.42M |
| Investing Cash Flow | 147.00K | -1.49M | 6.73M | 459.99M | 144.48M |
| Financing Cash Flow | 28.51M | 56.62M | 50.40M | -358.00M | -10.13M |
Bonjour Holdings Technical Analysis
Positive
0.04
Price Trends
1.47
Positive
1.41
Positive
2.12
Positive
Market Momentum
0.26
Negative
67.96
Neutral
74.95
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0653, the sentiment is Positive. The current price of 0.04 is below the 20-day moving average (MA) of 1.63, below the 50-day MA of 1.47, and below the 200-day MA of 2.12, indicating a bullish trend. The MACD of 0.26 indicates Negative momentum. The RSI at 67.96 is Neutral, neither overbought nor oversold. The STOCH value of 74.95 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0653.
Bonjour Holdings Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | HK$1.49B | 6.93 | 31.59% | 2.82% | 31.51% | 22.05% | |
73 Outperform | HK$3.20B | 15.73 | 16.40% | 2.62% | 11.19% | 160.48% | |
65 Neutral | HK$359.76M | 21.41 | 6.22% | 4.11% | -2.26% | -17.43% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
52 Neutral | HK$139.37M | -0.46 | -181.16% | 0.55% | ― | ― | |
47 Neutral | HK$21.61B | 15.51 | 14.11% | 7.33% | 30.79% | -44.14% | |
42 Neutral | HK$119.54M | -0.61 | -14.95% | 7.60% | -11.12% | -0.28% |
* Consumer Cyclical Sector Average
HK:0653
Bonjour Holdings
2.23
-0.47
-17.41%
HK:2209
YesAsia Holdings Limited
3.55
-2.72
-43.37%
HK:0814
Beijing Jingkelong Co. Ltd. Class H
0.29
-0.02
-4.92%
HK:9896
MINISO Group Holding Ltd.
17.80
-28.73
-61.75%
HK:0178
Sa Sa International Holdings Limited
1.03
0.45
76.37%
HK:2347
Yoho Group Holdings Ltd.
0.73
0.01
1.67%
Bonjour Holdings Corporate Events
Bonjour Holdings Requests Trading Halt Pending Inside Information Announcement
Sep 11, 2026
Bonjour Holdings Limited, a Cayman Islands-incorporated company listed on the Stock Exchange of Hong Kong under stock code 653, operates in the retail and consumer sector and is subject to Hong Kong’s corporate governance and disclosure rule...
Bonjour Wins Overwhelming Shareholder Backing for Capital Reorganisation
Aug 28, 2026
Bonjour Holdings Limited announced that shareholders overwhelmingly approved a proposed capital reorganisation at an extraordinary general meeting held on 28 August 2026. All 1,874,878,065 issued shares were eligible to vote, no shareholders were ...
Bonjour Holdings Seeks Shareholder Backing for Capital Reorganisation
Aug 12, 2026
Bonjour Holdings has called an extraordinary general meeting for 28 August 2026 in Hong Kong to seek shareholder approval for a major capital reorganisation. The plan involves consolidating every thirty existing shares into one consolidated share,...
Bonjour Holdings Unveils Capital Reorganisation and Board Lot Change
Aug 4, 2026
Bonjour Holdings Limited, incorporated in the Cayman Islands and listed in Hong Kong under stock code 653, operates in the retail and consumer sector, focusing on beauty, personal care and related products. The company serves the Hong Kong market ...
Bonjour Holdings launches strategic partnership with Cloud Warehouse to drive tech-enabled consumption growth
Aug 4, 2026
Bonjour Holdings Limited has entered into a strategic cooperation with Hong Kong Cloud Warehouse lucky Development Co., Limited, marked by a launch ceremony on 30 July 2026 following an agreement signed earlier in the month. The partnership aims t...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.