GoPro Inc (GPRO)
NASDAQ:GPRO
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GoPro
(NASDAQ:GPRO)
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Rating:43Neutral
Price Target:
$1.00
▼(-21.88% Downside)
Action:Reiterated
Date:06/05/26
The score is weighed down primarily by weak financial performance (shrinking revenue, deep losses, negative equity, and negative free cash flow). Technicals also reflect a downtrend with negative MACD and price below key moving averages. Offsetting factors are limited: strategic-review optionality from the earnings call is tempered by guidance withdrawal and severe Q1 results, while corporate events add material going-concern/covenant risk.
Positive Factors
Product credibility (NASA validation)
Use on NASA's Artemis II demonstrates product durability and technical credibility under mission-critical conditions. This validation supports long-term brand premium, helps open defense/industrial channels, and strengthens GoPro's differentiation beyond consumer hobbyist use.
Negative Factors
Sharp revenue decline & margin collapse
A steep drop in sales and a reported gross-margin collapse materially reduce scale and operating leverage. Lower revenue magnifies fixed-cost pressure and makes profitability contingent on either sustained margin recovery or further structural cost reductions, raising medium-term execution risk.
Read all positive and negative factors
Positive Factors
Negative Factors
Product credibility (NASA validation)
Use on NASA's Artemis II demonstrates product durability and technical credibility under mission-critical conditions. This validation supports long-term brand premium, helps open defense/industrial channels, and strengthens GoPro's differentiation beyond consumer hobbyist use.
Read all positive factors
GoPro Key Performance Indicators (KPIs)
Any
Camera Units Shipped
Measures the volume of cameras sold, indicating market demand, brand popularity, and potential revenue growth from hardware sales.
Measures the volume of cameras sold, indicating market demand, brand popularity, and potential revenue growth from hardware sales.
Data provided by:
The Fly
The FlyGoPro (GPRO) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$198.80M
Dividend YieldN/A
Average Volume (3M)8.46M
Price to Earnings (P/E)―
Beta (1Y)3.00
Revenue Growth-21.02%
EPS Growth12.80%
CountryUS
Employees696
SectorTechnology
Sector Strength88
IndustryConsumer Electronics
Share Statistics
EPS (TTM)-0.79
Shares Outstanding144,724,440
10 Day Avg. Volume7,686,757
30 Day Avg. Volume8,455,587
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)2.92
Price to Sales (P/S)0.34
P/FCF Ratio-9.30
Enterprise Value/Market Cap1.32
Enterprise Value/Revenue0.42
Enterprise Value/Gross Profit1.45
Enterprise Value/Ebitda-2.89
Forecast
1Y Price Target
$1.30Price Target Upside1.56% Upside
Rating ConsensusModerate Sell
Number of Analyst Covering1
EPS Forecast (FY)0.05
Revenue Forecast (FY)$799.69M
GoPro Business Overview & Revenue Model
Company Description
GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Bla...
How the Company Makes Money
GoPro primarily makes money by selling hardware and related products directly to consumers and through retail/online channel partners. The largest revenue stream is the sale of its action cameras (notably the HERO family), with additional product ...
GoPro Earnings Call Summary
Earnings Call Date:May 11, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Jul 30, 2026
Earnings Call Sentiment Negative
The call highlighted meaningful strategic initiatives — defense & aerospace exploration, a Board-authorized strategic review/M&A process, high-profile product validation (NASA), new partnerships (ASUS, DICK'S/GameChanger), and a major product launch (MISSION 1 Series) with strong early reception. Operational execution progress was also noted (higher direct-channel mix, subscription attach improvement, reduced inventory, and lower operating expenses). However, the quarter was dominated by material financial deterioration: revenue fell ~26% YoY to $99M, gross margin collapsed to 4.5% (driven by discrete cost actions), net loss widened to $58M, adjusted EBITDA was deeply negative, and guidance was withdrawn amid macro headwinds (memory costs, supply chain, tariffs). The strategic review creates potential upside but near-term financial performance and uncertainty are significant negatives.Positive Updates
Strategic Review and M&A Interest
Board authorized a strategic process after inbound inquiries following the defense & aerospace initiative; company engaged Oliver Wyman for defense exploration and will engage a financial adviser to evaluate strategic alternatives to unlock shareholder value.
Negative Updates
Significant Revenue Decline
Revenue fell to $99M in Q1 2026 from $134M in Q1 2025, a decline of approximately 26% YoY, reflecting continued weakness in the consumer electronics market.
Read all updates
Q1-2026 Updates
Positive
Negative
Strategic Review and M&A Interest
Board authorized a strategic process after inbound inquiries following the defense & aerospace initiative; company engaged Oliver Wyman for defense exploration and will engage a financial adviser to evaluate strategic alternatives to unlock shareholder value.
Read all positive updates
Company Guidance
GoPro said it is withdrawing its forward-looking and full‑year guidance as it pursues a strategic process, citing macro pressures and discrete actions that materially impacted Q1; revenue was $99M (vs. $134M a year ago), gross margin was 4.5% (approximately 31% excluding the discrete actions), operating expenses were $59M (down 6% from $62M), net loss was $58M (vs. $19M), GAAP and non‑GAAP loss per share were $0.50 and $0.35 (vs. $0.30 and $0.12), and non‑GAAP EPS would have been $0.20 excluding the discrete items; adjusted EBITDA was negative $50M (vs. negative $16M; would have been negative $25M excl. discrete items); cash used in operations improved $21M to $37M; inventory finished at $72M (down 25% year‑over‑year and 8% sequentially) with channel inventory down 20% YoY and 6% sequentially; channel revenue split was $61M retail (61% of revenue) and $38M GoPro.com (39% of revenue), subscription and services revenue was $27M (27% of revenue, flat YoY), subscription attach rate was 51% (vs. 49%), and Street ASP rose to $371 (+6% YoY).GoPro Financial Statement Overview
Summary
Income Statement
24
Negative
Balance Sheet
18
Very Negative
Cash Flow
16
Very Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 616.30M | 651.54M | 801.47M | 1.01B | 1.09B | 1.16B |
| Gross Profit | 180.32M | 219.17M | 271.30M | 323.57M | 406.83M | 477.11M |
| EBITDA | -90.63M | -53.18M | -123.27M | -56.87M | 54.77M | 128.24M |
| Net Income | -127.60M | -93.49M | -432.31M | -53.18M | 28.85M | 371.17M |
Balance Sheet | ||||||
| Total Assets | 381.36M | 427.98M | 543.68M | 967.95M | 1.08B | 1.26B |
| Cash, Cash Equivalents and Short-Term Investments | 40.72M | 49.67M | 102.81M | 246.57M | 367.34M | 538.92M |
| Total Debt | 88.67M | 83.32M | 122.21M | 128.66M | 184.02M | 286.52M |
| Total Liabilities | 383.22M | 351.43M | 391.99M | 412.11M | 465.37M | 643.97M |
| Stockholders Equity | -1.87M | 76.55M | 151.69M | 555.85M | 611.56M | 615.91M |
Cash Flow | ||||||
| Free Cash Flow | -3.20M | -24.03M | -129.18M | -34.38M | 2.30M | 223.61M |
| Operating Cash Flow | -101.00K | -20.67M | -125.14M | -32.86M | 5.75M | 229.15M |
| Investing Cash Flow | -3.10M | -3.36M | 7.65M | 121.90M | -8.39M | -143.72M |
| Financing Cash Flow | -26.18M | -30.11M | -929.00K | -90.38M | -173.27M | -9.89M |
GoPro Technical Analysis
Negative
1.28
Price Trends
1.10
Negative
1.05
Negative
1.43
Negative
Market Momentum
-0.02
Positive
43.42
Neutral
40.35
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Negative. The current price of 1.28 is above the 20-day moving average (MA) of 1.16, above the 50-day MA of 1.10, and below the 200-day MA of 1.43, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 43.42 is Neutral, neither overbought nor oversold. The STOCH value of 40.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GPRO.
GoPro Risk Analysis
GoPro disclosed 41 risk factors in its most recent earnings report. GoPro reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
GoPro Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
59 Neutral | $263.77M | 291.90 | 1.02% | ― | -21.70% | -93.37% | |
51 Neutral | $51.03M | -2.55 | -13.45% | ― | -10.20% | 9.43% | |
49 Neutral | $379.62M | -10.95 | -87.47% | ― | 14.24% | 62.87% | |
48 Neutral | $38.53M | -34.74 | -3.62% | ― | 3.28% | -44.36% | |
43 Neutral | $198.80M | -1.34 | -201.66% | ― | -21.02% | 12.80% |
* Technology Sector Average
GPRO
GoPro
1.05
0.36
52.33%
KOSS
Koss
4.04
-1.68
-29.37%
TBCH
Turtle Beach
12.45
-0.31
-2.43%
UEIC
Universal Electronics
3.98
-2.83
-41.56%
VUZI
Vuzix
4.11
1.29
45.57%
WTO
UTime
1.07
-438.98
-99.76%
GoPro Corporate Events
Business Operations and StrategyPrivate Placements and FinancingShareholder Meetings
GoPro Stockholders Approve All Proposals at Annual Meeting
Positive
Jun 4, 2026
At its June 2, 2026 annual meeting of stockholders, GoPro reported that holders of Class A and high-vote Class B shares representing 82.40% of eligible votes were present, with both classes voting together on all items. Stockholders re-elected sev...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and FinancingRegulatory Filings and Compliance
GoPro Faces Going-Concern Risks Amid Covenant Compliance Issues
Negative
Jun 1, 2026
In February 2026, GoPro entered into a securities purchase agreement with YA II PN, Ltd. for up to $50 million of convertible debentures, adding to its existing $50 million second-lien term loan with Farallon Capital and a revolving credit facilit...
Business Operations and StrategyM&A Transactions
GoPro Explores Strategic Alternatives Including Potential Company Sale
Neutral
May 19, 2026
On April 16, 2026, GoPro entered into a lease for about 25,000 square feet at 2855 Campus Drive in San Mateo, California, with the term beginning January 1, 2027, when it plans to relocate its corporate headquarters. The lease, which carries an in...
Business Operations and StrategyFinancial Disclosures
GoPro Announces Major Workforce Reduction and Cost Restructuring
Negative
Apr 7, 2026
On April 7, 2026, GoPro announced that its board had approved a restructuring plan designed to cut operating costs and improve operating leverage, centered on a global workforce reduction of about 145 employees, or roughly 23% of its 631-person he...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
GoPro Secures New Financing to Strengthen Liquidity Position
Neutral
Mar 5, 2026
On February 27, 2026, GoPro entered into a securities purchase agreement with Yorkville for up to $50 million in convertible debentures, issued at a 3% discount and maturing in August 2027, with conversion into Class A shares subject to pricing fl...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.