GoPro (GPRO) AI Stock Analysis

• Market Cap: $271.79M
• Dividend Yield: N/A
• Average Volume (3M): 8.97M
• Price to Earnings (P/E): ―
• Beta (1Y): 2.28
• Revenue Growth: -19.83%
• EPS Growth: 73.22%
• Country: US
• Employees: 696
• Sector: Technology
• Sector Strength: 88
• Industry: Consumer Electronics
• EPS (TTM): -0.08
• Shares Outstanding: 131,924,550
• 10 Day Avg. Volume: 10,533,668
• 30 Day Avg. Volume: 8,974,307
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 0.68
• Enterprise Value/Revenue: 0.25
• Enterprise Value/Gross Profit: 0.71
• Enterprise Value/Ebitda: -1.91
• 1Y Price Target: $0.80
• Price Target Upside: -54.80% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): -0.13
• Revenue Forecast (FY): $678.67M

• Rating: 47 Neutral
• Price Target: $1.50 ▼(-15.25% Downside)

GoPro's overall stock score is primarily impacted by its weak financial performance, characterized by declining revenue, high leverage, and negative cash flows. While the earnings call showed some positive strategic initiatives, the technical analysis and valuation remain weak, reflecting ongoing challenges. The company's efforts to improve gross margins and reduce operating expenses are positive, but significant risks persist.

Positive Factors

Subscription Growth

The growth in subscription services indicates a successful shift toward recurring revenue streams, enhancing revenue stability and customer retention.

New Product Launches

New product launches can drive sales and market share, showcasing GoPro's innovation and ability to meet consumer demands.

AI Data Licensing Initiative

The AI data licensing initiative opens new revenue streams and leverages user-generated content, enhancing GoPro's value proposition and market differentiation.

Negative Factors

High Leverage

High leverage can strain financial flexibility and increase risk, potentially impacting GoPro's ability to invest in growth and innovation.

Declining Revenue

Declining revenue indicates challenges in market demand or competitive positioning, which can affect long-term profitability and growth prospects.

Convertible Debt and Tariff Challenges

Debt refinancing and tariff costs can pressure margins and cash flow, limiting GoPro's ability to invest in strategic initiatives and compete effectively.

GoPro Business Overview & Revenue Model

Company Description

GoPro, Inc. is an American technology company known for its innovative action cameras and accessories. Founded in 2002, the company operates primarily in the consumer electronics sector, focusing on the design and manufacture of high-definition cameras, drones, and software solutions that enable users to capture and share immersive experiences. GoPro's product lineup includes the HERO camera series, MAX cameras, and a range of mounts and accessories, as well as a subscription service that offers cloud storage and editing capabilities.

How the Company Makes Money

GoPro generates revenue primarily through the sale of its cameras and accessories, which are marketed to adventure enthusiasts, sports professionals, and content creators. The company has a diversified revenue model that includes direct sales through its website and retail partners, as well as subscription services that provide users with cloud storage, editing tools, and exclusive content. Key revenue streams include hardware sales, subscription fees from the GoPro PLUS service, and licensing agreements for content. Additionally, GoPro has established significant partnerships with various brands and platforms, enhancing its visibility and distribution capabilities, which contribute to its overall earnings.

GoPro Financial Statement Overview

Summary

GoPro's financial performance is under significant pressure, with declining revenue, negative profitability, and high leverage. The income statement shows a negative revenue growth rate and a net profit margin of -14.5%. The balance sheet reveals a high debt-to-equity ratio, and cash flow analysis indicates negative operating and free cash flows, highlighting financial instability.

Income Statement

GoPro's income statement reveals a challenging financial position with declining revenue and profitability. The TTM data shows a negative revenue growth rate of -4.3% and a net profit margin of -14.5%, indicating significant losses. The gross profit margin has decreased to 34.7% from previous years, reflecting pressure on cost management. The EBIT and EBITDA margins are also negative, highlighting operational inefficiencies. Overall, the income statement reflects a downward trend in financial performance.

Balance Sheet

The balance sheet shows a mixed picture with a high debt-to-equity ratio of 1.26 in the TTM period, indicating increased leverage and potential financial risk. The return on equity is negative, reflecting ongoing losses. However, the equity ratio remains relatively stable, suggesting some level of asset backing. The company's financial stability is under pressure due to high leverage and negative profitability.

Cash Flow

Cash flow analysis indicates significant challenges, with negative operating and free cash flows in the TTM period. The free cash flow growth rate is -9.5%, and the operating cash flow to net income ratio is negative, highlighting cash flow constraints. Despite a free cash flow to net income ratio above 1, indicating some cash flow generation relative to net losses, the overall cash flow position is weak and poses a risk to financial sustainability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	746.73M	801.47M	1.01B	1.09B	1.16B	891.92M
Gross Profit	259.36M	271.30M	323.57M	406.83M	477.11M	314.51M
EBITDA	-96.80M	-123.27M	-56.73M	54.77M	128.24M	-16.07M
Net Income	-108.53M	-432.31M	-53.18M	28.85M	371.17M	-66.78M
Balance Sheet
Total Assets	438.99M	543.68M	967.95M	1.08B	1.26B	771.40M
Cash, Cash Equivalents and Short-Term Investments	58.57M	102.81M	246.57M	367.34M	538.92M	325.65M
Total Debt	123.67M	122.21M	128.66M	184.02M	286.52M	279.53M
Total Liabilities	341.07M	391.99M	412.11M	465.37M	643.97M	555.38M
Stockholders Equity	97.92M	151.69M	555.85M	611.56M	615.91M	216.02M
Cash Flow
Free Cash Flow	-79.92M	-129.18M	-34.38M	2.30M	223.61M	88.90M
Operating Cash Flow	-75.78M	-125.14M	-32.86M	5.75M	229.15M	93.78M
Investing Cash Flow	-4.14M	7.65M	121.90M	-8.39M	-143.72M	9.51M
Financing Cash Flow	4.62M	-929.00K	-90.38M	-173.27M	-9.89M	71.98M

GoPro Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 1.77
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Neutral. The current price of 1.77 is below the 20-day moving average (MA) of 2.05, below the 50-day MA of 2.06, and above the 200-day MA of 1.15, indicating a neutral trend. The MACD of -0.07 indicates Positive momentum. The RSI at 40.11 is Neutral, neither overbought nor oversold. The STOCH value of 6.29 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GPRO.

GoPro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
TBCH	74 Outperform	$322.65M	16.93	17.97%	―	24.09%	―
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
VUZI	49 Neutral	$250.61M	―	-113.13%	―	-12.75%	57.64%
GPRO	47 Neutral	$271.79M	―	-76.81%	―	-19.83%	73.22%
KOSS	46 Neutral	$43.59M	-198.71	-0.69%	―	11.58%	81.08%
UEIC	46 Neutral	$48.68M	―	-10.48%	―	4.00%	62.67%

GoPro Corporate Events

GoPro Ordered to Pay $8.2 Million in Damages

On October 10, 2025, a jury concluded that GoPro, Inc.’s products launched from 2020 to 2024, including the HERO9 Black to HERO13 Black, did not infringe on patents claimed by Contour IP Holding LLC. The jury also invalidated one of the two asserted patents, while partially invalidating the other. However, GoPro was ordered to pay $8.2 million in past damages for certain legacy cameras previously found to infringe. The verdict remains subject to post-trial briefing and potential appeal.

The most recent analyst rating on (GPRO) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.

GoPro’s Earnings Call: Growth Amid Challenges

The recent earnings call for GoPro Inc. painted a picture of cautious optimism. While the company has made significant strides in revenue growth, gross margin improvements, and operating expense reductions, it faces ongoing challenges such as debt repayment, increased tariffs, and heightened market competition. The sentiment during the call was generally positive, with a focus on strategic initiatives and new product launches that indicate forward momentum.

GoPro Reports Q2 2025 Earnings with Improved Margins

GoPro Inc., a leading company in the action camera industry, is known for its innovative products that enable users to capture and share immersive experiences. The company operates primarily in the consumer electronics sector, offering a range of cameras and related accessories.

GoPro Regains Nasdaq Compliance with Stock Price

On March 25, 2025, GoPro, Inc. received a notice from Nasdaq for non-compliance with the minimum bid price requirement of $1.00 per share. By August 5, 2025, the company regained compliance as its stock price maintained a closing bid price above $1.00 for at least ten consecutive trading days, meeting Nasdaq’s requirements.

The most recent analyst rating on (GPRO) stock is a Hold with a $0.75 price target. To see the full list of analyst forecasts on GoPro stock, see the GPRO Stock Forecast page.