GoPro (GPRO) Ownership - Who Owns GoPro?

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GoPro (GPRO) Ownership Overview

12.52% Insiders

7.75% Mutual Funds

5.19% Other Institutional Investors

7.48% ETFs

67.06% Public Companies and

Individual Investors

The ownership structure of GoPro (GPRO) stock is a mix of institutional, retail, and individual investors. Approximately 20.42% of the company’s stock is owned by Institutional Investors, 12.52% is owned by Insiders, and 67.06% is owned by Public Companies and Individual Investors.

The ownership structure of GoPro (GPRO) stock is a mix of institutional, retail, and individual investors. Approximately 12.95% of the company’s stock is owned by Institutional Investors, 12.52% is owned by Insiders, and 7.48% is owned by Public Companies and Individual Investors.

Recent Insider Trading Activity

Date	Name	Activity	Value
Sep 26, 2025	William George Brumder	xxxxxxxxxxxxx	$29880

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Recent Hedge Fund Trading Activity

Date	Firm	Activity	Value
Dec 31, 2023	Graham Capital Management, L.p.	xxxxxxxxxxxxx	$33417

Show More Hedge Fund Trading Activity >

Top Shareholders

# of Shares	Type	% Holding	Value
10,838,000	Insider	7.49%	9,754,200
5,725,056	Institution	3.96%	5,152,550
5,130,784	Institution	3.55%	4,617,706
4,392,411	Institution	3.04%	3,953,170
2,411,570	Institution	1.67%	2,170,413
1,922,003	Insider	1.33%	1,729,803
1,271,974	Institution	0.88%	1,144,777
947,399	Insider	0.65%	852,659
823,137	Institution	0.57%	740,823
807,334	Insider	0.56%	726,601

Top Mutual Fund Holders

# of Shares	Type	% Holding	Value
5,130,784	Institution	3.55%	4,617,706
2,411,570	Institution	1.67%	2,170,413
1,271,974	Institution	0.88%	1,144,777
823,137	Institution	0.57%	740,823
569,500	Institution	0.39%	512,550
474,846	Institution	0.33%	427,361
340,530	Institution	0.24%	306,477
148,343	Institution	0.10%	133,509
108,547	Institution	0.08%	97,692
57,744	Institution	0.04%	51,970

Top ETF Holders

Holder	# of Shares	Type	% Holding	Value
Vanguard Total Stock Market ETF	3,723,263	Institution	2.57%	6,143,384
Schwab Fundamental US Small Co. Index ETF	3,646,828	Institution	2.52%	3,646,828
Vanguard Extended Market ETF	1,519,378	Institution	1.05%	2,506,974
Schwab U.S. Small-Cap ETF	628,725	Institution	0.43%	628,725
Invesco FTSE RAFI US 1500 Small-Mid ETF	619,070	Institution	0.43%	557,225
Vanguard Consumer Discretionary ETF	482,415	Institution	0.33%	795,985
Invesco NASDAQ Future Gen 200 ETF	83,167	Institution	0.06%	74,859
Schwab U.S. Broad Market ETF	75,040	Institution	0.05%	75,040
Schwab Fundamental US Broad Market Index ETF	43,294	Institution	0.03%	43,294

FAQ

Who Owns GoPro Inc (GPRO)?

According to the latest TipRanks data, approximately 5.19% of the company's stock is held by institutional investors, 12.52% is held by insiders, and 67.06% is held by retail investors.

What percentage of GoPro Inc (GPRO) stock is held by institutional investors?

According to the latest TipRanks data, approximately 5.19% of GoPro Inc (GPRO) stock is held by institutional investors.

What percentage of GoPro Inc (GPRO) stock is held by retail investors?

According to the latest TipRanks data, approximately 67.06% of GoPro Inc (GPRO) stock is held by retail investors.

Who owns the most shares of GoPro Inc (GPRO)?

William George Brumder owns the most shares of GoPro Inc (GPRO).

What is the significance of the ownership structure for a publicly traded company?

The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.