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Total Paying Subscribers
Counts the number of customers paying for GoPro's subscription services, reflecting recurring revenue potential and customer engagement with the brand's ecosystem.After strong growth through 2022–2023, subscribers have flattened and edged down in 2025, suggesting weaker net adds or rising churn rather than renewed organic expansion. Management’s modest subscriber target (2.0–2.4M by end‑2026) and the decision to skip a flagship—linked to an expected Q4 sell‑through decline—explain near‑term softness, while new hardware launches, GP3‑era products and lower channel inventory are the primary levers management expects to rekindle sustainable subscriber momentum into 2026.
Date | Total Paying Subscribers |
|---|---|
Sep 30, 2025 | 2.42M |
Jun 30, 2025 | 2.45M |
Mar 31, 2025 | 2.47M |
Dec 31, 2024 | 2.52M |
Sep 30, 2024 | 2.56M |
Jun 30, 2024 | 2.53M |
Mar 31, 2024 | 2.50M |
Dec 31, 2023 | 2.51M |
Sep 30, 2023 | 2.50M |
Jun 30, 2023 | 2.44M |