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GoPro
(NASDAQ:GPRO)
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Rating:52Neutral
Price Target:
$1.50
▲(145.90% Upside)
Action:Reiterated
Date:09/09/26
The score is held down primarily by weak financial performance (declining revenue, compressed margins, large TTM losses, negative equity, and negative free cash flow). Offsetting factors include strong recent technical momentum (price above major moving averages with positive MACD) and constructive product/subscription indicators from the earnings call, though visibility remains limited due to withdrawn guidance and unresolved sell-through. Corporate events add both upside optionality (cash/debt-repaying merger) and notable risk (listing compliance and financing/dilution considerations).
Positive Factors
Subscription adoption and retention
Rising subscriber attachment and solid retention strengthen GoPro’s recurring-revenue model beyond one-time camera purchases. A larger installed base using cloud storage, editing and other benefits can deepen customer relationships, support accessory demand and improve revenue quality over the next several quarters.
Negative Factors
Declining revenue and compressed profitability
Persistent revenue contraction alongside sharply lower gross margins indicates weaker operating leverage and reduced earnings power. The renewed widening of losses suggests GoPro is not yet converting its products and subscriptions into sustainable profitability, limiting internally funded investment and resilience.
Read all positive and negative factors
Positive Factors
Negative Factors
Subscription adoption and retention
Rising subscriber attachment and solid retention strengthen GoPro’s recurring-revenue model beyond one-time camera purchases. A larger installed base using cloud storage, editing and other benefits can deepen customer relationships, support accessory demand and improve revenue quality over the next several quarters.
Read all positive factors
GoPro Key Performance Indicators (KPIs)
Any
Revenue by Segment
Highlights earnings from different business areas, revealing which segments drive growth and profitability, and indicating strategic focus areas.
Highlights earnings from different business areas, revealing which segments drive growth and profitability, and indicating strategic focus areas.
Data provided by:
The Fly
The FlyGoPro (GPRO) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$258.26M
Dividend YieldN/A
Average Volume (3M)61.47M
Price to Earnings (P/E)―
Beta (1Y)3.10
Revenue Growth-23.86%
EPS Growth-41.32%
CountryUS
Employees636
SectorGeneral
Sector StrengthN/A
IndustryConsumer Electronics
Share Statistics
EPS (TTM)-0.99
Shares Outstanding158,245,860
10 Day Avg. Volume170,427,533
30 Day Avg. Volume61,472,994
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)2.92
Price to Sales (P/S)0.34
P/FCF Ratio-9.30
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price Target
$0.50Price Target Upside-18.03% Downside
Rating ConsensusModerate Sell
Number of Analyst Covering1
EPS Forecast (FY)0.05
Revenue Forecast (FY)$799.69M
GoPro Business Overview & Revenue Model
Company Description
GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging devices, which it officially designates as "capture devices." Its diverse port...
How the Company Makes Money
GoPro primarily makes money through (1) product revenue from selling GoPro cameras and (2) revenue from selling accessories, with an additional recurring component from (3) subscription services tied to its software ecosystem. Hardware: The larges...
GoPro Earnings Call Summary
Earnings Call Date:Aug 10, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 05, 2026
Earnings Call Sentiment Positive
The call emphasized strong product momentum — notably the Mission 1 Series launch, record subscriber attach rate (69% vs 54% YoY), new pro-grade hardware and accessories, software improvements, and progress on strategic partnerships — all positive indicators for product, subscription and brand strength. However, material near-term uncertainties were also highlighted: the company is conducting a strategic review that could lead to a sale, forward-looking guidance was withdrawn, distribution is not yet fully expanded, and sell-through recovery remains a work in progress. Overall, product and subscription traction materially outweigh the immediate uncertainties, but investors face limited visibility until the strategic process concludes and broader distribution/sell-through improves.Positive Updates
Record Subscriber Attach Rate
Subscriber attach rate reached a record 69% in Q2 2026 versus 54% in Q2 2025 (increase of 15 percentage points, +27.8% year-over-year); retention remained strong at 67% (consistent with prior performance).
Negative Updates
Strategic Review and Potential Sale Creates Uncertainty
Board authorized a process to evaluate a potential sale and other strategic alternatives; company is in later stages with inbound interest from defense, consumer and financial sectors — management supportive but the process introduces near-term strategic and execution uncertainty.
Read all updates
Q2-2026 Updates
Positive
Negative
Record Subscriber Attach Rate
Subscriber attach rate reached a record 69% in Q2 2026 versus 54% in Q2 2025 (increase of 15 percentage points, +27.8% year-over-year); retention remained strong at 67% (consistent with prior performance).
Read all positive updates
Company Guidance
The company did not provide forward-looking financial guidance on the call—GoPro reiterated that it withdrew guidance while it pursues a strategic review (now in later stages) and the CFO declined to add directional commentary on margins or sell‑through; management did, however, disclose operating metrics and product details: Q2 subscriber attach was a record 69% (vs. 54% a year ago) with retention of 67%, subscription benefits include up to 50% off at GoPro.com, Mission 1 pricing starts at $499 for existing subscribers with a limited‑time $100 off promotion, Volta 2 provides up to 9 hours of continuous recording, MAX2 firmware adds professional 10‑bit GP‑Log and up to 200 Mbps recording, Mission 1 is an 8K compact cinema camera and the upcoming Mission 1 PRO ILS (launching in September) supports more than 300 Micro Four Thirds lenses; management also reminded listeners that, unless noted, income‑statement figures discussed in commentary were on a non‑GAAP basis.GoPro Financial Statement Overview
Summary
Income Statement
23
Negative
Balance Sheet
31
Negative
Cash Flow
27
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 568.59M | 651.54M | 801.47M | 1.01B | 1.09B | 1.16B |
| Gross Profit | 157.32M | 219.17M | 271.30M | 323.57M | 406.83M | 477.11M |
| EBITDA | -142.90M | -75.93M | -123.27M | -56.87M | 54.77M | 128.24M |
| Net Income | -162.18M | -93.49M | -432.31M | -53.18M | 28.85M | 371.17M |
Balance Sheet | ||||||
| Total Assets | 398.46M | 427.98M | 543.68M | 967.95M | 1.08B | 1.26B |
| Cash, Cash Equivalents and Short-Term Investments | 27.27M | 49.67M | 102.81M | 246.57M | 367.34M | 538.92M |
| Total Debt | 86.05M | 83.32M | 122.21M | 128.66M | 184.02M | 286.52M |
| Total Liabilities | 431.13M | 351.43M | 391.99M | 412.11M | 465.37M | 643.97M |
| Stockholders Equity | -32.67M | 76.55M | 151.69M | 555.85M | 611.56M | 615.91M |
Cash Flow | ||||||
| Free Cash Flow | -23.29M | -24.03M | -129.18M | -34.38M | 2.30M | 223.61M |
| Operating Cash Flow | -19.64M | -20.67M | -125.14M | -32.86M | 5.75M | 229.15M |
| Investing Cash Flow | -2.44M | -3.36M | 7.65M | 121.90M | -8.39M | -143.72M |
| Financing Cash Flow | -8.84M | -30.11M | -929.00K | -90.38M | -173.27M | -9.89M |
GoPro Technical Analysis
Positive
0.61
Price Trends
0.81
Positive
0.95
Positive
1.05
Positive
Market Momentum
0.21
Negative
62.75
Neutral
55.57
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GPRO, the sentiment is Positive. The current price of 0.61 is below the 20-day moving average (MA) of 0.96, below the 50-day MA of 0.81, and below the 200-day MA of 1.05, indicating a bullish trend. The MACD of 0.21 indicates Negative momentum. The RSI at 62.75 is Neutral, neither overbought nor oversold. The STOCH value of 55.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GPRO.
GoPro Risk Analysis
GoPro disclosed 40 risk factors in its most recent earnings report. GoPro reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
GoPro Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
56 Neutral | $61.66M | -4.15 | -10.51% | 5.06% | -17.87% | 7.41% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
52 Neutral | $258.26M | -1.40 | -529.55% | ― | -23.86% | -41.32% | |
52 Neutral | $214.41M | -6.59 | -89.11% | ― | 6.76% | 28.34% | |
51 Neutral | $229.42M | -69.43 | -2.96% | ― | -17.54% | -118.65% | |
43 Neutral | $32.28M | -82.17 | -1.29% | 5.12% | 3.14% | 55.77% |
* General Sector Average
GPRO
GoPro
1.38
-1.02
-42.50%
KOSS
Koss
3.41
-2.39
-41.21%
TBCH
Turtle Beach
12.81
-2.44
-16.00%
UEIC
Universal Electronics
4.79
0.23
5.12%
VUZI
Vuzix
2.54
0.32
14.41%
GoPro Corporate Events
Business Operations and StrategyPrivate Placements and Financing
GoPro Completes Final Convertible Debenture Financing Round
Neutral
Sep 8, 2026
On September 8, 2026, GoPro issued a $20 million convertible debenture to YA II PN, Ltd. under a securities purchase agreement that allows for up to $50 million of such instruments, following an earlier $25 million tranche and marking the third an...
M&A TransactionsRegulatory Filings and ComplianceShareholder Meetings
GoPro Announces Merger Agreement With Action Acquisitions
Neutral
Sep 2, 2026
On September 1, 2026, GoPro entered into a merger agreement with Action Acquisitions LLC and its subsidiary Starman Optical, under which Starman Optical will merge into GoPro and GoPro will become a subsidiary of Action Acquisitions. GoPro’s...
Business Operations and StrategyM&A Transactions
GoPro to Merge with Starman Optical, Pivot Strategy
Positive
Sep 1, 2026
On September 1, 2026, GoPro announced a definitive merger agreement with Starman Optical, Inc., under which Starman’s parent will merge a subsidiary into GoPro, leaving GoPro as a Nasdaq-listed subsidiary with a substantially debt‑free...
Business Operations and StrategyExecutive/Board Changes
GoPro Elevates Brian Tratt to Senior Finance Role
Positive
Aug 18, 2026
Effective August 14, 2026, GoPro promoted Brian Tratt to Senior Vice President, Chief Financial Officer, elevating him from his prior role as Vice President, Chief Financial Officer. The promotion, accompanied by an increase in base salary and bon...
Delistings and Listing ChangesRegulatory Filings and Compliance
GoPro Receives Nasdaq Notice for Share Price Noncompliance
Negative
Jul 24, 2026
On July 21, 2026, GoPro, Inc. disclosed that it received a notice from Nasdaq stating the company is no longer in compliance with Listing Rule 5450(a)(1), after the minimum bid price of its Class A common stock remained below $1.00 for 30 consecut...
Business Operations and StrategyPrivate Placements and Financing
GoPro Secures Insider Financing and Amends Credit Facilities
Negative
Jul 13, 2026
On July 9, 2026, GoPro closed a previously announced insider financing deal with entities affiliated with CEO Nicholas Woodman, raising $20 million in gross proceeds through senior secured notes and issuing warrants exercisable for 25,706,940 shar...
Business Operations and StrategyPrivate Placements and Financing
GoPro Announces Founder-Backed Financing and Strategic Update
Positive
Jul 8, 2026
On July 1, 2026, GoPro entered into a securities purchase agreement under which entities affiliated with founder and CEO Nicholas Woodman agreed to buy $20 million of senior secured notes and warrants for 25,706,940 shares of Class B common stock....
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.