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XP Factory PLC
(LSE:XPF)
Select Model
Select Model
Rating:50Neutral
Price Target:
18.50 p
▼(-5.13% Downside)
Action:Reiterated
Date:09/09/26
The score is held back primarily by persistent net losses and elevated leverage alongside declining equity, despite a meaningful improvement in operating and free cash flow. Technical indicators are mixed (longer-term support above key moving averages but weaker short-term momentum), while valuation is constrained by negative earnings and no dividend data.
Positive Factors
Diversified owned and franchised leisure model
The combination of owned venues and franchising gives XP Factory two complementary growth channels. Owned sites capture customer spending directly, while royalties and franchise fees can expand brand reach with a less capital-intensive model, supporting broader earnings potential as the network develops.
Negative Factors
Persistent and widening net losses
Persistent losses show that the current operating model has not yet converted revenue and positive EBIT into sustainable shareholder returns. The sharp deterioration in 2026 increases pressure on management to improve venue economics, control costs, and achieve consistent bottom-line profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified owned and franchised leisure model
The combination of owned venues and franchising gives XP Factory two complementary growth channels. Owned sites capture customer spending directly, while royalties and franchise fees can expand brand reach with a less capital-intensive model, supporting broader earnings potential as the network develops.
Read all positive factors
XP Factory PLC (XPF) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£32.50M
Dividend YieldN/A
Average Volume (3M)164.14K
Price to Earnings (P/E)―
Beta (1Y)-0.18
Revenue Growth1.43%
EPS Growth-253.42%
CountryUK
Employees1,291
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)-0.03
Shares Outstanding175,657,600
10 Day Avg. Volume106,226
30 Day Avg. Volume164,144
Financial Highlights & Ratios
PEG Ratio0.00
Price to Book (P/B)1.11
Price to Sales (P/S)0.73
P/FCF Ratio9.39
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)>-0.01
Revenue Forecast (FY)£57.60M
XP Factory PLC Business Overview & Revenue Model
Company Description
XP Factory Plc specializes in delivering immersive, live entertainment experiences, particularly known for its escape-the-room adventures, which it operates both within the United Kingdom and across international markets. These experiences are pri...
How the Company Makes Money
XP Factory makes money through a mix of (1) revenue generated at company-owned venues and (2) fees and royalties earned from franchising/licensing its brands. For company-owned sites, revenue is primarily driven by customer spending on experiences...
XP Factory PLC Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
41
Neutral
Cash Flow
63
Positive
| Breakdown | TTM | Mar 2025 | Mar 2025 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 58.65M | 58.65M | 57.82M | 45.87M | 22.83M | 6.98M |
| Gross Profit | 28.30M | 28.30M | 36.98M | 24.11M | 14.71M | 5.08M |
| EBITDA | 9.44M | 9.86M | 8.49M | 7.35M | 6.52M | 2.30M |
| Net Income | -4.51M | -4.51M | -1.25M | -336.00K | -994.00K | -874.00K |
Balance Sheet | ||||||
| Total Assets | 81.19M | 81.19M | 81.61M | 73.15M | 61.91M | 48.97M |
| Cash, Cash Equivalents and Short-Term Investments | 2.81M | 2.81M | 1.09M | 3.94M | 3.19M | 8.22M |
| Total Debt | 44.67M | 44.67M | 43.23M | 33.68M | 25.52M | 10.06M |
| Total Liabilities | 61.15M | 61.15M | 57.83M | 48.14M | 40.31M | 27.15M |
| Stockholders Equity | 20.04M | 20.04M | 23.78M | 25.00M | 21.60M | 21.82M |
Cash Flow | ||||||
| Free Cash Flow | 4.14M | 4.14M | -55.00K | 3.29M | -5.89M | -1.96M |
| Operating Cash Flow | 10.00M | 10.00M | 7.63M | 10.72M | 3.32M | 742.00K |
| Investing Cash Flow | -5.69M | -5.69M | -7.30M | -6.19M | -6.59M | -11.91M |
| Financing Cash Flow | -2.60M | -2.60M | -3.17M | -3.77M | -1.78M | 16.67M |
XP Factory PLC Technical Analysis
Positive
19.50
Price Trends
18.68
Positive
18.03
Positive
15.15
Positive
Market Momentum
0.11
Positive
43.93
Neutral
12.78
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:XPF, the sentiment is Positive. The current price of 19.5 is above the 20-day moving average (MA) of 19.23, above the 50-day MA of 18.68, and above the 200-day MA of 15.15, indicating a neutral trend. The MACD of 0.11 indicates Positive momentum. The RSI at 43.93 is Neutral, neither overbought nor oversold. The STOCH value of 12.78 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:XPF.
XP Factory PLC Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | £3.96B | 9.20 | 15.14% | 1.48% | 10.51% | -9.26% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
58 Neutral | £33.81M | -36.21 | -3.48% | 5.76% | -10.10% | -145.45% | |
57 Neutral | £681.49M | 28.03 | 6.89% | 3.65% | -2.88% | 425.53% | |
57 Neutral | £520.47M | -2.21 | -155.17% | ― | -15.00% | 21.71% | |
50 Neutral | £32.50M | -35.96 | -3.87% | ― | 1.43% | -253.42% | |
49 Neutral | £334.29M | -2.80 | 415.28% | ― | 16.03% | 69.50% |
* Consumer Cyclical Sector Average
GB:XPF
XP Factory PLC
18.70
8.45
82.44%
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XP Factory PLC Corporate Events
Business Operations and StrategyFinancial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
XP Factory publishes 2026 annual report and sets AGM date
Positive
Sep 7, 2026
XP Factory PLC, a leading UK experiential leisure operator behind Escape Hunt and Boom Battle Bar, has published its audited Annual Report and Accounts for the year ended 29 March 2026. The documents, including the Notice of Annual General Meeting...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
XP Factory shows resilient 2026 results as Escape Hunt outperforms and Boom battles weak market
Neutral
Sep 7, 2026
XP Factory PLC reported a resilient but pressured performance for the year to 29 March 2026, with underlying group revenue up 3% to £59.6 million but lower pre-IFRS 16 adjusted EBITDA of £5.5 million amid higher labour costs and a weak c...
Business Operations and StrategyRegulatory Filings and Compliance
XP Factory Executives Boost Stakes Through Share Incentive Plan
Positive
Aug 12, 2026
XP Factory plc has disclosed new share purchases and awards made to senior management under its all-employee Share Incentive Plan, in which staff buy Partnership Shares via monthly salary deductions and receive an equivalent number of Matching Sha...
Business Operations and StrategyRegulatory Filings and Compliance
XP Factory Directors Add Shares Under Employee Incentive Plan
Positive
Jul 17, 2026
XP Factory has reported the latest round of share acquisitions by directors and senior managers under its tax‑advantaged Share Incentive Plan, with MUFG Group as trustee buying 4,012 Partnership Shares at 18.70 pence each on 13 July. An equa...
Executive/Board ChangesRegulatory Filings and Compliance
XP Factory Executives Boost Holdings via All-Employee Share Plan
Positive
Jun 12, 2026
XP Factory plc has reported new share purchases by several directors and senior managers under its all-employee Share Incentive Plan, with the SIP trustee acquiring 4,108 Partnership Shares at 18.25 pence each on 11 June 2026. The participants, in...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.