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XP Factory PLC
(LSE:XPF)
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Rating:47Neutral
Price Target:
12.50 p
▼(-35.90% Downside)
Action:Reiterated
Date:12/07/25
XP Factory PLC's overall stock score is primarily impacted by its financial instability, characterized by high leverage and cash flow challenges. Technical analysis further indicates bearish momentum, while valuation metrics highlight the company's lack of profitability. The positive corporate events related to employee engagement do not significantly offset these concerns.
Positive Factors
Revenue Growth
Consistent double-digit revenue growth demonstrates durable demand for XP Factory’s experiential offerings and supports scale economics. Over 2-6 months this trend underpins cash generation potential from higher utilisation, gives room to invest in marketing and network support, and helps absorb fixed costs as the business expands.
Negative Factors
High Leverage
Material leverage raises refinancing and interest-cost risks that persist beyond short-term cycles. High debt limits strategic flexibility, constrains investment in new sites or refurbishments, and increases the chance of covenant pressures or higher financing costs if cash flows remain volatile over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Consistent double-digit revenue growth demonstrates durable demand for XP Factory’s experiential offerings and supports scale economics. Over 2-6 months this trend underpins cash generation potential from higher utilisation, gives room to invest in marketing and network support, and helps absorb fixed costs as the business expands.
Read all positive factors
XP Factory PLC (XPF) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£33.81M
Dividend YieldN/A
Average Volume (3M)164.14K
Price to Earnings (P/E)―
Beta (1Y)-0.18
Revenue Growth1.43%
EPS Growth-253.42%
CountryUK
Employees1,291
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)>-0.01
Shares Outstanding175,657,600
10 Day Avg. Volume106,226
30 Day Avg. Volume164,144
Financial Highlights & Ratios
PEG Ratio-0.06
Price to Book (P/B)0.81
Price to Sales (P/S)0.33
P/FCF Ratio-350.08
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)>-0.01
Revenue Forecast (FY)£57.60M
XP Factory PLC Business Overview & Revenue Model
Company Description
XP Factory Plc specializes in delivering immersive, live entertainment experiences, particularly known for its escape-the-room adventures, which it operates both within the United Kingdom and across international markets. These experiences are pri...
How the Company Makes Money
XP Factory makes money mainly by monetising in-venue customer spend and by expanding its brands through partner-operated locations. Its key revenue streams include: (1) Venue operations (company-owned sites): revenue from selling experiences/activ...
XP Factory PLC Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
55
Neutral
Cash Flow
48
Neutral
| Breakdown | TTM | Mar 2025 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 61.13M | 57.82M | 45.87M | 22.83M | 6.98M | 2.66M |
| Gross Profit | 31.15M | 36.98M | 24.11M | 14.71M | 5.08M | 1.88M |
| EBITDA | 10.10M | 8.49M | 7.35M | 6.52M | 2.30M | -1.85M |
| Net Income | -886.00K | -1.25M | -336.00K | -994.00K | -874.00K | -6.58M |
Balance Sheet | ||||||
| Total Assets | 84.95M | 81.61M | 73.15M | 61.91M | 48.97M | 11.38M |
| Cash, Cash Equivalents and Short-Term Investments | 4.52M | 1.09M | 3.94M | 3.19M | 8.22M | 2.72M |
| Total Debt | 46.83M | 43.23M | 33.68M | 25.52M | 10.06M | 4.03M |
| Total Liabilities | 63.01M | 57.83M | 48.14M | 40.31M | 27.15M | 6.17M |
| Stockholders Equity | 21.95M | 23.78M | 25.00M | 21.60M | 21.82M | 5.20M |
Cash Flow | ||||||
| Free Cash Flow | 1.06M | -55.00K | 3.29M | -5.89M | -1.96M | -3.30M |
| Operating Cash Flow | 7.68M | 7.63M | 10.72M | 3.32M | 742.00K | -1.26M |
| Investing Cash Flow | -6.41M | -7.30M | -6.19M | -6.59M | -11.91M | -2.03M |
| Financing Cash Flow | 1.39M | -3.17M | -3.77M | -1.78M | 16.67M | 3.83M |
XP Factory PLC Technical Analysis
Neutral
19.50
Price Trends
18.71
Negative
17.97
Positive
15.12
Positive
Market Momentum
0.16
Positive
38.98
Neutral
20.83
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:XPF, the sentiment is Neutral. The current price of 19.5 is above the 20-day moving average (MA) of 19.25, above the 50-day MA of 18.71, and above the 200-day MA of 15.12, indicating a neutral trend. The MACD of 0.16 indicates Positive momentum. The RSI at 38.98 is Neutral, neither overbought nor oversold. The STOCH value of 20.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:XPF.
XP Factory PLC Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | £3.94B | 9.37 | 15.14% | 1.45% | 10.51% | -9.26% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
49 Neutral | £334.29M | -2.80 | 415.28% | ― | 16.03% | 69.50% | |
48 Neutral | £33.83M | -36.21 | -3.48% | 5.76% | -10.10% | -145.45% | |
47 Neutral | £33.81M | -37.02 | -3.87% | ― | 1.43% | -253.42% | |
43 Neutral | £504.32M | -2.17 | -155.17% | ― | -15.00% | 21.71% | |
42 Neutral | £689.15M | 28.92 | 6.89% | 3.58% | -2.88% | 425.53% |
* Consumer Cyclical Sector Average
GB:XPF
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18.50
8.50
85.00%
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XP Factory PLC Corporate Events
Business Operations and StrategyRegulatory Filings and Compliance
XP Factory Directors Add Shares Under Employee Incentive Plan
Positive
Jul 17, 2026
XP Factory has reported the latest round of share acquisitions by directors and senior managers under its tax‑advantaged Share Incentive Plan, with MUFG Group as trustee buying 4,012 Partnership Shares at 18.70 pence each on 13 July. An equa...
Executive/Board ChangesRegulatory Filings and Compliance
XP Factory Executives Boost Holdings via All-Employee Share Plan
Positive
Jun 12, 2026
XP Factory plc has reported new share purchases by several directors and senior managers under its all-employee Share Incentive Plan, with the SIP trustee acquiring 4,108 Partnership Shares at 18.25 pence each on 11 June 2026. The participants, in...
Executive/Board Changes
XP Factory aligns new chairman’s pay with share price performance
Positive
May 19, 2026
XP Factory plc has granted incentive-based share options to its new Non-Executive Chairman, James van den Bergh, structured around ambitious share price performance hurdles over a four-year period. The options allow him to acquire tranches of shar...
Business Operations and StrategyRegulatory Filings and Compliance
XP Factory Executives Boost Stakes via Share Incentive Plan
Positive
May 13, 2026
XP Factory plc has disclosed that several senior executives, including Chief Executive Richard Harpham and Chief Operating Officer Andrew Jacobs, have acquired ordinary shares through the company’s Share Incentive Plan. On 11 May 2026, the S...
Business Operations and StrategyFinancial Disclosures
XP Factory edges past earnings forecasts as Escape Hunt outperforms challenging leisure market
Positive
May 12, 2026
XP Factory reported FY26 revenue of more than £59m, slightly above the prior year, with pre-IFRS 16 adjusted EBITDA expected to come in marginally ahead of revised market forecasts despite higher labour and supplier costs. Net debt excluding ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.