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Naked Wines plc (GB:WINE)
LSE:WINE
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Naked Wines plc (WINE) AI Stock Analysis

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GB:WINE

Naked Wines plc

(LSE:WINE)

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Neutral 49 (OpenAI - 4o)
Rating:49Neutral
Price Target:
79.00p
▲(12.22% Upside)
Naked Wines plc's overall stock score is primarily impacted by weak financial performance and valuation metrics, with ongoing revenue declines and negative profitability. Technical analysis suggests potential for a short-term reversal, while the earnings call provided some positive insights into cost management and strategic initiatives. However, significant challenges remain in achieving sustainable growth and profitability.
Positive Factors
Cash and Inventory Management
Effective inventory management and cash release strategies improve liquidity and operational efficiency, supporting long-term financial stability.
Cost Savings Achieved
Significant cost savings enhance profitability and provide resources for strategic investments, strengthening the company's competitive position.
Strong Financial Position
A strong cash position provides financial flexibility for growth initiatives and buffers against economic uncertainties, supporting long-term resilience.
Negative Factors
Revenue Decline
Continued revenue decline indicates challenges in market demand or competitive positioning, potentially impacting long-term growth prospects.
Challenges in Customer Acquisition
High acquisition costs and retention issues can strain margins and hinder sustainable growth, necessitating strategic adjustments in marketing.
Impact of Economic Conditions and FX
Currency fluctuations and economic conditions can unpredictably affect financial performance, complicating long-term planning and forecasting.

Naked Wines plc (WINE) vs. iShares MSCI United Kingdom ETF (EWC)

Naked Wines plc Business Overview & Revenue Model

Company DescriptionNaked Wines plc, together with its subsidiaries, engages in the retailing of wines and spirits in the United Kingdom, the United States, and Australia. The company offers its products online. The company was formerly known as Majestic Wine plc and changed its name to Naked Wines plc in August 2019. Naked Wines plc was founded in 1980 and is headquartered in Norwich, the United Kingdom.
How the Company Makes MoneyNaked Wines generates revenue primarily through its subscription model, where customers pay an upfront fee to join the Naked Wines community. This fee is used to fund winemakers, who in turn provide exclusive wines to subscribers at discounted prices. The company also earns revenue from the direct sale of wines to non-subscribers. Additionally, Naked Wines benefits from customer loyalty and repeat purchases, as well as partnerships with various winemakers that enhance its product offerings. The direct-to-consumer approach eliminates traditional retail markups, allowing Naked Wines to offer competitive pricing while maintaining margins.

Naked Wines plc Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Dec 11, 2025
Earnings Call Sentiment Neutral
The earnings call presented a balanced view with strong financial management and strategic realignments, including cost savings and a share buyback program. However, challenges remain with revenue decline and customer acquisition costs.
Q4-2025 Updates
Positive Updates
Strong Financial Position
The company ended the year with over GBP 30 million in net cash, which is GBP 10 million more than last year, and profitability is in line with guidance.
Centralization and Strategy Realignment
Centralized key functions across markets to move faster with clear accountability and sharper focus. Invested in under-resourced areas critical to delivering the new strategy.
Cash and Inventory Management
Delivered GBP 36 million reduction in inventory in FY '25 and reiterated the target of releasing GBP 40 million cash from excess inventory over the medium term.
Cost Savings Achieved
Achieved GBP 15 million savings target for FY '26, including GBP 7 million in marketing savings and GBP 3 million in warehousing and logistics costs.
Share Buyback Initiated
Commenced a GBP 2 million share buyback as part of an ongoing regular distribution policy.
Negative Updates
Revenue Decline
Revenue declined by 14% compared to the previous year, which was an improvement from an 18% decline in the prior year but still a significant decrease.
Challenges in Customer Acquisition
Problems with acquisition costs and early-year retention linked to the type of customer being acquired and the methods used to bring them in.
Impact of Economic Conditions and FX
Adverse movement in the U.S. dollar impacted cash and EBITDA, with a negative impact of GBP 7 million on revenue and GBP 1.2 million on EBITDA.
Company Guidance
In the FY '25 call, Naked Wines reported a strong financial performance, aligning with their initial guidance. Key metrics included a GBP 10.5 million increase in cash, reaching GBP 30 million by March, despite an adverse U.S. dollar impact. Adjusted EBITDA met expectations, with significant reductions in G&A costs and a 20 basis point improvement in repeat contribution margin. Revenue declined by 14%, a better outcome than the prior year's 18% drop, attributed to normal attrition of large FY '21 and FY '22 customer cohorts and challenging market conditions. The company announced a GBP 2 million share buyback, emphasizing ongoing shareholder distributions and continued profit growth into FY '26. Strategic initiatives focused on cost savings, with GBP 15 million already achieved, and targeted improvements in customer acquisition and retention. The medium-term financial strategy includes reaching GBP 70 million in cash and a GBP 40 million inventory reduction target, net of liquidation costs.

Naked Wines plc Financial Statement Overview

Summary
Naked Wines plc faces challenges in revenue growth and profitability, with declining margins and negative net income. The balance sheet is stable with low leverage, but returns on equity are negative. Cash flow management shows signs of improvement, but further efforts are needed to achieve sustainable profitability and growth.
Income Statement
45
Neutral
Naked Wines plc has experienced declining revenue over the past few years, with a notable decrease of 7.46% in the most recent year. The company has struggled with profitability, as evidenced by negative net profit margins and EBIT margins. The gross profit margin has also decreased significantly from previous years, indicating pressure on cost management. While there is potential for improvement, current financial performance is weak.
Balance Sheet
55
Neutral
The balance sheet shows a relatively low debt-to-equity ratio, indicating conservative leverage. However, the return on equity is negative, reflecting ongoing losses and inefficiencies in generating returns for shareholders. The equity ratio remains stable, suggesting a solid asset base, but the company needs to improve profitability to enhance shareholder value.
Cash Flow
60
Neutral
Cash flow metrics show some positive trends, with a notable improvement in free cash flow growth. The operating cash flow to net income ratio has improved, suggesting better cash management. However, the free cash flow to net income ratio indicates that cash generation is still not sufficient to cover net losses, highlighting the need for further operational improvements.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2021Dec 2021
Income Statement
Total Revenue270.37M250.22M290.41M354.05M340.23M350.26M
Gross Profit73.81M46.13M54.95M69.89M135.49M141.72M
EBITDA-8.08M-1.12M-10.28M-8.77M-5.27M6.54M
Net Income-15.69M-4.90M-20.84M-17.41M-10.04M2.38M
Balance Sheet
Total Assets191.19M164.49M201.73M251.89M221.07M247.53M
Cash, Cash Equivalents and Short-Term Investments29.26M30.05M31.85M39.50M85.15M39.85M
Total Debt9.19M6.45M15.92M35.02M2.91M3.60M
Total Liabilities123.87M92.96M124.97M153.21M117.70M137.65M
Stockholders Equity67.32M71.53M76.77M98.68M103.36M109.88M
Cash Flow
Free Cash Flow13.45M16.03M2.17M-33.48M30.93M-45.05M
Operating Cash Flow14.29M17.20M3.31M-32.00M33.60M-43.12M
Investing Cash Flow-1.14M-613.00K7.92M4.89M-982.00K-1.44M
Financing Cash Flow-16.60M-17.66M-18.74M26.42M-1.07M-951.00K

Naked Wines plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price70.40
Price Trends
50DMA
80.12
Negative
100DMA
80.47
Negative
200DMA
68.85
Positive
Market Momentum
MACD
-1.67
Positive
RSI
28.18
Positive
STOCH
4.52
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:WINE, the sentiment is Negative. The current price of 70.4 is below the 20-day moving average (MA) of 84.36, below the 50-day MA of 80.12, and above the 200-day MA of 68.85, indicating a neutral trend. The MACD of -1.67 indicates Positive momentum. The RSI at 28.18 is Positive, neither overbought nor oversold. The STOCH value of 4.52 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:WINE.

Naked Wines plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
29.03M20.900.00%-1.43%1016.67%
52
Neutral
72.90M-55.92-4.01%0.00%0.00%
49
Neutral
£55.22M-6.61%-13.84%76.47%
48
Neutral
1.89M-0.780.00%-13.94%-142.86%
47
Neutral
29.73M-8.97-22.30%0.43%15.06%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:WINE
Naked Wines plc
70.40
20.60
41.37%
GB:DIS
Distil plc
0.13
-0.01
-7.14%
GB:VINO
Virgin Wines UK PLC
56.00
15.50
38.27%
GB:ART
Artisanal Spirits Company PLC
42.00
-1.00
-2.33%
DE:1U6
Chapel Down Group plc
0.45
-0.15
-25.00%
GB:ADB
Adnams plc Class B
2,050.00
-700.00
-25.45%

Naked Wines plc Corporate Events

Other
Naked Wines Chair Increases Stake with Share Purchase
Positive
Sep 11, 2025

Naked Wines plc announced a correction regarding a previous statement about a transaction involving Jack Pailing, the Non-Executive Chair. It was clarified that Mr. Pailing purchased, rather than sold, 58,810 ordinary shares, increasing his beneficial interest in the company to 1.11% of its issued share capital. This acquisition reflects confidence in the company’s future prospects and may positively influence stakeholder perceptions.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Stock Buyback
Naked Wines Completes £2 Million Share Buyback Program
Positive
Sep 11, 2025

Naked Wines plc has completed its share buyback program, purchasing a total of 2,287,056 ordinary shares at an average price of 87.5 pence, amounting to a total consideration of £2 million. This strategic financial move reduces the number of shares in circulation, potentially increasing the value of remaining shares and signaling confidence in the company’s financial health to stakeholders.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and Strategy
Naked Wines Chair Increases Stake, Signaling Confidence in Strategy
Positive
Sep 10, 2025

Naked Wines PLC announced that Jack Pailing, the Non-Executive Chair, has acquired 58,810 ordinary shares, increasing his stake to approximately 1.11% of the company’s issued share capital. This transaction highlights confidence in the company’s strategy and operations, potentially influencing investor sentiment and reinforcing the company’s market position.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Stock Buyback
Naked Wines Executes Share Buyback, Adjusts Share Count
Neutral
Sep 10, 2025

Naked Wines plc announced the purchase of 150,000 of its ordinary shares as part of its share buyback program, at a price of 85.00 pence per share. This transaction reduces the total number of shares in issue to 71,769,635, impacting the company’s voting rights and potentially affecting shareholder interests.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Naked Wines Successfully Passes All Resolutions at 2025 AGM
Positive
Sep 3, 2025

Naked Wines plc announced that all resolutions proposed at its 2025 Annual General Meeting were approved. The resolutions included the election and re-appointment of directors, re-appointment of auditors, and other corporate governance matters. This outcome supports the company’s strategic direction and operational stability, reinforcing confidence among stakeholders and ensuring continued support for its innovative business model.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Business Operations and StrategyStock BuybackFinancial Disclosures
Naked Wines Reports Steady FY26 Growth and Successful Share Buyback
Positive
Sep 3, 2025

Naked Wines PLC announced that its trading for the current financial year is in line with its FY26 guidance, showing growth in adjusted EBITDA and cash generation compared to FY25. The company is also progressing with its share buyback program, having completed £1.7 million of the £2 million target, enhancing shareholder value. The upcoming HY26 results in December will provide further updates on the company’s strategic priorities.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Other
Naked Wines Announces Share Transactions Involving Non-Executive Chair
Neutral
Aug 29, 2025

Naked Wines plc announced a share transaction involving Colebrooke Partners Management Limited and Colebrooke Partners Limited, both associated with Jack Pailing, the Non-Executive Chair. Colebrooke Partners Management Limited sold 15,000 ordinary shares, while Colebrooke Partners Limited acquired 6,800 shares. Following these transactions, Mr. Pailing’s beneficial interest in the company stands at 739,654 shares, representing approximately 1.03% of the company’s issued share capital. This transaction highlights the ongoing adjustments in shareholding by key stakeholders, reflecting potential strategic positioning within the company.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Stock Buyback
Naked Wines Executes Significant Share Buyback
Neutral
Aug 28, 2025

Naked Wines plc has announced the purchase of 1,000,000 of its own ordinary shares as part of its share buyback programme. This transaction, executed through Panmure Liberum Limited, exceeded 50% of the average daily traded volume on the London Stock Exchange for the preceding 20 trading days. Following this purchase, the total number of shares in issue will be 72,069,635, impacting the company’s voting rights and potentially influencing shareholder interest calculations under FCA regulations.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Stock Buyback
Naked Wines Enhances Shareholder Value with Share Buyback
Positive
Aug 27, 2025

Naked Wines plc announced the purchase of 70,000 of its own ordinary shares at a price of 89.50 GBp per share as part of its ongoing share buyback program. This transaction reduces the total number of shares in issue to 73,069,635, impacting the company’s share capital structure and potentially influencing shareholder value and market perception.

The most recent analyst rating on (GB:WINE) stock is a Hold with a £93.00 price target. To see the full list of analyst forecasts on Naked Wines plc stock, see the GB:WINE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 13, 2025