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Ultimate Products plc
(LSE:ULTP)
Select Model
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Rating:73Outperform
Price Target:
61.00 p
â–²(15.53% Upside)
Action:Upgraded
Date:07/21/26
The score is driven primarily by solid financial quality (especially improved free cash flow and better leverage) and supportive valuation (moderate P/E and strong dividend yield). Technicals are constructive due to the uptrend, but overbought RSI/Stochastic readings temper the overall score.
Positive Factors
Cash generation
Improved free cash flow growth indicates the business is generating more internal funding to support working capital, new product development, and dividends without relying on external financing. This bolsters resilience to cost shocks and funds strategic investments over months.
Negative Factors
Revenue decline
Negative revenue growth signals weakening top-line momentum, which can erode economies of scale, reduce bargaining power with suppliers and retailers, and limit reinvestment capacity. If prolonged, lower sales constrain margin recovery and long-term growth plans.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation
Improved free cash flow growth indicates the business is generating more internal funding to support working capital, new product development, and dividends without relying on external financing. This bolsters resilience to cost shocks and funds strategic investments over months.
Read all positive factors
Ultimate Products plc (ULTP) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£40.73M
Dividend Yield6.28%
Average Volume (3M)75.51K
Price to Earnings (P/E)10.5
Beta (1Y)0.79
Revenue Growth-3.78%
EPS Growth-43.43%
CountryUK
Employees300
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)0.05
Shares Outstanding86,330,130
10 Day Avg. Volume61,124
30 Day Avg. Volume75,511
Financial Highlights & Ratios
PEG Ratio-0.20
Price to Book (P/B)1.07
Price to Sales (P/S)0.33
P/FCF Ratio9.10
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£75.00Price Target Upside42.05% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)0.06
Revenue Forecast (FY)£146.18M
Ultimate Products plc Business Overview & Revenue Model
Company Description
Ultimate Products Plc, with its various divisions, operates as a leading provider of branded homeware products, serving customers across the United Kingdom, Germany, wider Europe, and other global regions. The company offers a comprehensive select...
How the Company Makes Money
Ultimate Products makes money by selling consumer products it designs/curates and sources (typically via third-party manufacturers) under its owned brands and then distributes to retailers and e-commerce partners. Revenue is primarily generated fr...
Ultimate Products plc Financial Statement Overview
Summary
Income Statement
65
Positive
Balance Sheet
70
Positive
Cash Flow
75
Positive
| Breakdown | TTM | Jul 2025 | Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 145.10M | 150.13M | 155.50M | 166.31M | 154.19M | 136.37M |
| Gross Profit | 31.31M | 32.70M | 38.26M | 40.51M | 36.29M | 28.65M |
| EBITDA | 9.27M | 11.90M | 17.88M | 19.47M | 18.35M | 11.62M |
| Net Income | 3.90M | 5.81M | 10.53M | 12.59M | 12.37M | 7.31M |
Balance Sheet | ||||||
| Total Assets | 107.53M | 106.23M | 116.24M | 109.73M | 115.09M | 91.44M |
| Cash, Cash Equivalents and Short-Term Investments | 3.35M | 4.06M | 4.73M | 5.09M | 6.20M | 133.00K |
| Total Debt | 16.08M | 21.60M | 19.40M | 24.98M | 33.22M | 21.60M |
| Total Liabilities | 61.12M | 59.84M | 66.48M | 63.59M | 71.60M | 59.39M |
| Stockholders Equity | 46.42M | 46.40M | 49.76M | 46.14M | 43.49M | 32.05M |
Cash Flow | ||||||
| Free Cash Flow | 13.69M | 5.44M | 12.88M | 18.25M | 1.84M | 6.25M |
| Operating Cash Flow | 13.89M | 5.77M | 14.18M | 19.25M | 3.68M | 8.63M |
| Investing Cash Flow | -600.00K | -466.00K | -1.30M | -1.99M | -3.80M | -32.95M |
| Financing Cash Flow | -12.46M | -5.98M | -13.26M | -18.38M | 6.19M | 24.13M |
Ultimate Products plc Technical Analysis
Negative
52.80
Price Trends
52.39
Negative
48.90
Negative
50.13
Negative
Market Momentum
-1.00
Positive
33.99
Neutral
1.67
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:ULTP, the sentiment is Negative. The current price of 52.8 is below the 20-day moving average (MA) of 52.97, above the 50-day MA of 52.39, and above the 200-day MA of 50.13, indicating a bearish trend. The MACD of -1.00 indicates Positive momentum. The RSI at 33.99 is Neutral, neither overbought nor oversold. The STOCH value of 1.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:ULTP.
Ultimate Products plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
81 Outperform | £40.42M | 10.81 | 6.05% | 5.71% | -1.20% | -26.38% | |
73 Outperform | £40.73M | 10.45 | 8.41% | 6.28% | -3.78% | -43.43% | |
71 Outperform | £69.23M | 9.82 | 22.35% | 0.46% | 5.39% | 29.75% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | £55.28M | 25.67 | 3.09% | 1.96% | -0.90% | ― | |
56 Neutral | £357.03M | 9.55 | 13.23% | 0.69% | 8.82% | 440.57% | |
40 Neutral | £26.75M | -1.16 | -12.61% | 1.56% | -0.16% | -1912.80% |
* Consumer Cyclical Sector Average
GB:ULTP
Ultimate Products plc
48.60
-10.27
-17.45%
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Ultimate Products plc Corporate Events
Business Operations and Strategy
Ultimate Products Boosts Employee Benefit Trust Stake
Positive
Jul 27, 2026
Ultimate Products plc has expanded the holdings of its Employee Benefit Trust (EBT) with the purchase of 28,030 ordinary shares at 56.8 pence each, reinforcing its share incentive arrangements for staff. The EBT is used to satisfy the vesting of a...
Business Operations and Strategy
Ultimate Products Boosts Employee Trust Holding With Share Purchase
Positive
Jul 20, 2026
Ultimate Products plc has disclosed that the trustee of its Employee Benefit Trust purchased 32,500 ordinary shares at 48.47 pence per share on 17 July 2026. The transaction increases the EBT’s holding to 3,573,481 shares, equivalent to abou...
Business Operations and StrategyStock Buyback
Ultimate Products boosts Employee Benefit Trust with additional share purchase
Positive
Jul 13, 2026
Ultimate Products plc has confirmed that its Employee Benefit Trust has acquired 32,500 ordinary shares at 46.408 pence each, increasing the trust’s holding to 3,540,981 shares. These shares now represent about 4.1% of the company’s is...
Business Operations and Strategy
Ultimate Products launches interactive investor hub and new corporate website
Positive
Jul 13, 2026
Ultimate Products has launched an interactive investor hub and a new corporate website to centralise regulatory announcements, reports, presentations and other investor-focused content. The hub offers an online portal where shareholders and prospe...
Business Operations and StrategyProduct-Related Announcements
Ultimate Products debuts first TV campaign to bolster Beldray brand
Positive
Jul 8, 2026
Ultimate Products has launched its first-ever television advertising campaign for its Beldray laundry, cleaning and floorcare brand, airing on ITV and ITVX across Yorkshire through July and August. The move marks a key step in the group’s co...
Business Operations and Strategy
Ultimate Products boosts employee share trust with new EBT purchase
Positive
Jul 6, 2026
Ultimate Products plc has strengthened its employee share ownership structure through a fresh purchase of shares by its Employee Benefit Trust. The homeware brands group oversees popular names such as Salter and Beldray and maintains a broad inter...
Business Operations and Strategy
Ultimate Products founder reallocates stake within family
Positive
Jul 2, 2026
Ultimate Products plc has disclosed that President and Founder Simon Showman sold 165,681 ordinary shares on 1 July 2026 at 45.9 pence per share, while each of his three adult children purchased 55,227 shares at the same price. The trades, conduct...
Other
Ultimate Products Founder Redistributes Shareholding Within Family
Neutral
Jul 2, 2026
Ultimate Products plc has disclosed a director and PDMR shareholding change involving its President and Founder, Simon Showman, and his family. The homeware brands group, whose portfolio includes Salter and Beldray and enjoys broad UK household pe...
Business Operations and Strategy
Ultimate Products Expands Employee Benefit Trust Stake to 4% of Share Capital
Positive
Jun 29, 2026
Ultimate Products plc has expanded its employee shareholding structure after the trustee of its Employee Benefit Trust purchased 32,500 ordinary shares at 45.346 pence each. The trust, which is used to satisfy awards under the company’s shar...
Business Operations and Strategy
Ultimate Products boosts Employee Benefit Trust stake to 4% of share capital
Positive
Jun 22, 2026
Ultimate Products has disclosed that the trustee of its Employee Benefit Trust purchased 32,500 ordinary shares at 44.81 pence each to support the company’s share incentive schemes. Following this transaction, the trust now holds 3,443,481 s...
Business Operations and Strategy
Ultimate Products Boosts Employee Benefit Trust Stake to 4%
Positive
Jun 15, 2026
Ultimate Products plc has expanded the shareholding of its Employee Benefit Trust after the trustee purchased 32,500 ordinary shares at 42.336 pence each. The trust now holds 3,410,981 shares, representing about 4% of the company’s issued sh...
Business Operations and Strategy
Ultimate Products boosts Employee Benefit Trust stake to support share schemes
Positive
Jun 8, 2026
Ultimate Products plc has expanded the holdings of its Employee Benefit Trust after the trustee purchased 32,500 ordinary shares at 44.92 pence each, taking the trust’s stake to 3,378,481 shares, or about 3.9% of issued share capital. The EB...
Business Operations and Strategy
Ultimate Products boosts Employee Benefit Trust stake to support share schemes
Positive
Jun 1, 2026
Ultimate Products plc has expanded the stake held by its Employee Benefit Trust, after the trustee purchased 13,000 ordinary shares at 50.675 pence each, taking the EBT’s holding to 3,345,981 shares, or about 3.9% of the company’s issu...
Regulatory Filings and Compliance
Ultimate Products Discloses Share Purchase by Chief Supply Chain Officer’s Spouse
Positive
May 29, 2026
Ultimate Products plc reported that Susan Bloomfield, the wife of Chief Supply Chain Officer David Bloomfield, acquired 25,972 ordinary shares in the company at 50.05p per share. The transaction, conducted on 29 May 2026 on the London Stock Exchan...
Business Operations and StrategyRegulatory Filings and Compliance
Ultimate Products CFO Increases Stake with Share Purchase
Positive
May 28, 2026
Ultimate Products plc reported that its Chief Financial Officer, Chris Dent, has purchased 23,923 company shares at 52.25 pence each on the London Stock Exchange. Following this transaction, Dent’s total holding stands at 139,957 ordinary sh...
Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Ultimate Products Holds Q3 Revenue Flat as Own-Brand Sales Grow and Outlook Steadies
Neutral
May 28, 2026
Ultimate Products reported unaudited Q3 2026 revenues of £34.8m, flat year-on-year, as subdued consumer demand for general merchandise and a deliberate reduction in non-core third-party clearance sales weighed on growth. However, sales of its...
Business Operations and StrategyExecutive/Board Changes
Ultimate Products Names Princes Boss Simon Harrison as New CEO in Boardroom Overhaul
Positive
May 26, 2026
Ultimate Products plc has appointed Simon Harrison, currently CEO of FTSE 250 food and drink group Princes, as its new chief executive, with Harrison joining as CEO designate in September 2026 and formally taking the helm in October 2026. He bring...
Business Operations and StrategyStock Buyback
Ultimate Products Increases Employee Benefit Trust Shareholding
Positive
May 26, 2026
Ultimate Products plc has announced that its Employee Benefit Trust has purchased 32,500 ordinary shares at 46.492 pence each, increasing the trust’s holding to 3,332,981 shares, or about 3.9% of the company’s issued share capital. The...
Business Operations and Strategy
Ultimate Products boosts Employee Benefit Trust stake to support staff incentives
Positive
May 18, 2026
Ultimate Products plc has expanded the holdings of its Employee Benefit Trust, with the trustee acquiring 32,500 ordinary shares at 46.034 pence each to support the company’s share incentive schemes for staff. Following this transaction, the...
Business Operations and Strategy
Ultimate Products boosts Employee Benefit Trust stake to support share-based incentives
Positive
May 11, 2026
Ultimate Products has expanded its Employee Benefit Trust’s holdings with the purchase of 13,000 ordinary shares at 45.9 pence each, taking the trust’s stake to about 3.8% of the company’s issued share capital. The EBT is used to...
Business Operations and Strategy
Ultimate Products wins Salsify award as it accelerates digital and automation push
Positive
May 11, 2026
Ultimate Products plc, a major supplier of small domestic appliances, housewares, laundry, audio, and heating and cooling products, distributes its brands such as Salter, Beldray, Progress, Kleeneze, Petra and Intempo through major retailers and o...
Business Operations and Strategy
Ultimate Products boosts employee trust stake with additional share purchase
Positive
May 5, 2026
Ultimate Products plc, the homeware brands group behind Salter and Beldray, has strengthened its employee share ownership structure through its Employee Benefit Trust. The trust exists to hold ordinary shares for the benefit of staff and to satisf...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.