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Sanderson Design Group PLC
(LSE:SDG)
Select Model
Select Model
Rating:60Neutral
Price Target:
81.00 p
â–˛(5.19% Upside)
Action:Reiterated
Date:08/06/26
The score is anchored by mixed financial performance: a solid balance sheet and improved 2026 cash flow are offset by recent earnings volatility and very slim operating profit. Technicals add support with a clear uptrend and positive momentum signals. Valuation is a mild headwind due to a relatively high P/E and only a modest dividend yield.
Positive Factors
Conservative balance sheet
Historically low leverage and substantial equity provide financial resilience for a design-led business. Although debt increased in 2026, the capital structure remains broadly supportive, preserving flexibility to fund collections, licensing activity and operating needs.
Negative Factors
Severe earnings volatility
Large swings between profitability and loss make earnings quality difficult to assess and weaken confidence in near-term planning. Such volatility can reflect uneven demand, product execution or operating costs, limiting the reliability of reported recovery.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Historically low leverage and substantial equity provide financial resilience for a design-led business. Although debt increased in 2026, the capital structure remains broadly supportive, preserving flexibility to fund collections, licensing activity and operating needs.
Read all positive factors
Sanderson Design Group PLC (SDG) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
ÂŁ54.20M
Dividend Yield2%
Average Volume (3M)104.21K
Price to Earnings (P/E)25.2
Beta (1Y)0.74
Revenue Growth-0.90%
EPS GrowthN/A
CountryUK
Employees500
SectorConsumer Cyclical
Sector Strength84
IndustryFurnishings, Fixtures & Appliances
Share Statistics
EPS (TTM)0.03
Shares Outstanding72,264,620
10 Day Avg. Volume81,534
30 Day Avg. Volume104,211
Financial Highlights & Ratios
PEG Ratio-0.14
Price to Book (P/B)0.48
Price to Sales (P/S)0.34
P/FCF Ratio4.15
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.06
Revenue Forecast (FY)ÂŁ104.10M
Sanderson Design Group PLC Business Overview & Revenue Model
Company Description
Sanderson Design Group plc is a global enterprise specializing in the design, production, marketing, and worldwide distribution of interior furnishings, fabrics, and wallpapers. The company operates through two distinct divisions: Brands and Manuf...
How the Company Makes Money
SDG primarily makes money by monetizing its design brands through a combination of (1) licensing and royalties and (2) branded product sales, supported by related design and brand services. Licensing/royalties: SDG licenses its brands and designs ...
Sanderson Design Group PLC Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
73
Positive
Cash Flow
52
Neutral
| Breakdown | Jan 2026 | Jan 2025 | Jan 2024 | Jan 2023 | Jan 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 99.48M | 100.39M | 108.64M | 111.98M | 112.20M |
| Gross Profit | 68.72M | 68.44M | 73.68M | 70.30M | 69.56M |
| EBITDA | 5.55M | -7.75M | 16.11M | 12.68M | 17.12M |
| Net Income | 2.15M | -15.24M | 8.20M | 8.82M | 7.76M |
Balance Sheet | |||||
| Total Assets | 96.79M | 97.20M | 110.64M | 107.33M | 105.73M |
| Cash, Cash Equivalents and Short-Term Investments | 9.81M | 5.81M | 16.34M | 15.40M | 19.05M |
| Total Debt | 11.33M | 11.23M | 5.15M | 5.12M | 3.90M |
| Total Liabilities | 26.87M | 28.47M | 24.11M | 26.01M | 26.02M |
| Stockholders Equity | 69.92M | 68.73M | 86.53M | 81.32M | 79.71M |
Cash Flow | |||||
| Free Cash Flow | 8.16M | -6.14M | 5.83M | 856.00K | 6.78M |
| Operating Cash Flow | 8.35M | -2.06M | 9.09M | 5.64M | 8.91M |
| Investing Cash Flow | -660.00K | -3.95M | -3.04M | -4.79M | -2.13M |
| Financing Cash Flow | -3.27M | -4.57M | -4.95M | -4.90M | -3.22M |
Sanderson Design Group PLC Technical Analysis
Negative
77.00
Price Trends
76.40
Negative
71.99
Positive
60.83
Positive
Market Momentum
<0.01
Positive
40.20
Neutral
20.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Negative. The current price of 77 is below the 20-day moving average (MA) of 77.35, above the 50-day MA of 76.40, and above the 200-day MA of 60.83, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 40.20 is Neutral, neither overbought nor oversold. The STOCH value of 20.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:SDG.
Sanderson Design Group PLC Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | ÂŁ41.52M | 9.44 | 7.14% | 5.56% | -2.56% | -31.50% | |
73 Outperform | ÂŁ42.74M | 10.97 | 8.41% | 5.98% | -3.78% | -43.43% | |
71 Outperform | ÂŁ70.48M | 10.07 | 22.35% | 0.45% | 5.39% | 29.75% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | £54.20M | 25.17 | 3.09% | 2.00% | -0.90% | ― | |
56 Neutral | ÂŁ374.36M | 10.67 | 13.23% | 0.62% | 8.82% | 440.57% | |
40 Neutral | ÂŁ27.00M | -1.18 | -12.61% | 1.56% | -0.16% | -1912.80% |
* Consumer Cyclical Sector Average
GB:SDG
Sanderson Design Group PLC
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58.31%
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Sanderson Design Group PLC Corporate Events
Business Operations and StrategyStock BuybackFinancial Disclosures
Sanderson Design Group lifts revenue on U.S. growth and digital push
Positive
Aug 7, 2026
Sanderson Design Group reported a 6% rise in half-year revenue to £51.4m, underpinned by 19% growth in North America brand sales, a 19% jump in manufacturing revenue and a 13% increase in licensing income. Direct-to-consumer sales via brand w...
Regulatory Filings and Compliance
Sanderson Design Group Executive Increases Stake with Share Purchase
Positive
Jul 28, 2026
Sanderson Design Group PLC, a luxury interior furnishings specialist, designs and manufactures wallpapers, fabrics and paints while also licensing its designs for use on products such as bedding, rugs and tableware. With a portfolio of heritage br...
Other
Sanderson Design Group director increases personal stake with share purchase
Positive
Jul 9, 2026
Sanderson Design Group PLC, a luxury interior furnishings specialist listed on AIM, combines in-house design and UK manufacturing to supply wallpapers, fabrics and paints, and licenses its patterns across a range of home products worldwide. The co...
Regulatory Filings and Compliance
Sanderson CEO Montague Increases Stake in Luxury Furnishings Group
Positive
Jul 6, 2026
Sanderson Design Group PLC, a UK-based luxury interior design and furnishings specialist, produces wallpapers, fabrics and paints and licenses its heritage and contemporary designs across homeware categories. With strong domestic manufacturing in ...
Business Operations and StrategyShareholder Meetings
Sanderson Design Group AGM backs most resolutions amid shareholder pushback on share issuance
Neutral
Jul 1, 2026
Sanderson Design Group PLC, a luxury interior furnishings specialist with brands including Zoffany, Sanderson, Morris Co., Harlequin, Clarke Clarke and Scion, combines in-house UK manufacturing of wallpapers and fabrics with global distribution ...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Sanderson Design Group Maintains Growth Momentum and Confirms Outlook at AGM
Positive
Jul 1, 2026
Sanderson Design Group PLC, a luxury interior furnishings specialist, designs and produces wallpapers, fabrics and paints while earning additional income from licensing its designs across homeware categories such as bed and bath products, rugs and...
Business Operations and StrategyExecutive/Board Changes
Sanderson Design Group sets stretching LTIP targets to 2029
Positive
Jun 26, 2026
Sanderson Design Group PLC has detailed the performance targets attached to recently granted nil-cost options under its Long Term Incentive Plan for eight senior managers, including the CEO and CFO. The awards, linked equally to adjusted profit be...
Business Operations and StrategyRegulatory Filings and Compliance
Sanderson Design Group updates share capital as LTIP awards vest
Neutral
Jun 18, 2026
Sanderson Design Group PLC, the AIM‑quoted luxury interior design and furnishings group, has awarded ordinary shares under its Long-Term Incentive Plan to chief executive Lisa Montague and other senior managers and employees. The vesting, ma...
Business Operations and StrategyExecutive/Board Changes
Sanderson Design Group Aligns Executive Rewards with Long-Term Financial Targets
Positive
Jun 8, 2026
Sanderson Design Group PLC, a luxury interior furnishings specialist listed on AIM, focuses on designing and producing wallpapers, fabrics and paints, complemented by licensed ranges across homeware categories. The group leverages UK-based manufac...
Executive/Board ChangesRegulatory Filings and Compliance
Sanderson Design Group Updates Executive Shareholdings After LTIP Vesting
Neutral
Jun 5, 2026
Sanderson Design Group PLC, a luxury interior design and furnishings group listed on AIM under ticker SDG, operates a vertically integrated model with strong UK manufacturing and a portfolio of brands including Zoffany, Sanderson, Morris Co., Har...
Executive/Board ChangesRegulatory Filings and Compliance
Sanderson Design Group Updates LTIP Vesting and Share Capital Structure
Neutral
Jun 4, 2026
Sanderson Design Group PLC, a UK‑based luxury interior furnishings group, designs, manufactures and markets wallpapers, fabrics and paints while also earning licensing income from its brands, which include Zoffany, Sanderson, Morris Co., Ha...
Business Operations and Strategy
Sanderson Design Group to court retail investors at Mello London event
Positive
Jun 1, 2026
Sanderson Design Group PLC, a UK-based luxury interiors firm known for wallpapers, fabrics, paints and licensed homeware ranges, will showcase its portfolio and strategy to retail investors at the Mello2026 investor event in London. The company op...
Financial DisclosuresShareholder Meetings
Sanderson Design Group Publishes 2026 Annual Report and Sets AGM Date
Neutral
May 28, 2026
Sanderson Design Group PLC, the AIM listed luxury interior design and furnishings group, has published its Annual Report Accounts for the year ended 31 January 2026 along with the Notice of its Annual General Meeting on the company’s invest...
Business Operations and Strategy
King Charles III visit underscores Sanderson Design Group’s royal heritage and design legacy
Positive
May 19, 2026
Sanderson Design Group, a luxury interior furnishings group with a portfolio of heritage brands and a strong UK manufacturing base, designs and licenses wallpapers, fabrics and paints for global markets. The company leverages its historical archiv...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.