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Churchill China PLC (GB:CHH)
LSE:CHH
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Churchill China (CHH) AI Stock Analysis

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GB:CHH

Churchill China

(LSE:CHH)

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Outperform 79 (OpenAI - Gpt-5.6Sol)
Rating:79Outperform
Price Target:
401.00 p
▲(9.86% Upside)
Action:Reiterated
Date:08/06/26
The score is driven primarily by strong financial quality (especially the conservatively financed balance sheet) and attractive valuation (low P/E with a high dividend yield). Technicals are supportive due to a strong uptrend, but the elevated RSI and historically uneven cash flow consistency keep the overall score below the highest range.
Positive Factors
Conservative balance sheet
Minimal leverage limits interest and refinancing pressure, giving Churchill China greater resilience if hospitality demand weakens. Steadily growing equity and strong returns achieved without relying on debt also preserve flexibility to fund investment, dividends, or expansion.
Negative Factors
Uneven revenue momentum
The recent pattern of small revenue declines shows that growth is not yet consistently established. Continued uneven demand could limit operating leverage, make planning less predictable, and leave earnings more dependent on periodic hospitality recovery or customer replacement cycles.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Minimal leverage limits interest and refinancing pressure, giving Churchill China greater resilience if hospitality demand weakens. Steadily growing equity and strong returns achieved without relying on debt also preserve flexibility to fund investment, dividends, or expansion.
Read all positive factors

Churchill China (CHH) vs. iShares MSCI United Kingdom ETF (EWC)

Churchill China Business Overview & Revenue Model

Company Description
Churchill China plc, a UK-headquartered company based in Stoke-on-Trent, specializes in the global manufacturing and sale of ceramic and related products. Established in 1795, its extensive product range serves markets across the United Kingdom, E...
How the Company Makes Money
Churchill China makes money primarily by manufacturing and selling ceramic tableware to commercial customers in the hospitality and foodservice market. Its core revenue stream is product sales from its own-branded tableware ranges, where it earns ...

Churchill China Financial Statement Overview

Summary
Overall fundamentals are solid, led by a very strong, low-risk balance sheet (minimal leverage and steady equity growth) and healthy profitability. The main offsets are uneven recent revenue momentum and inconsistent cash conversion/free cash flow across years, plus a noted gross profit data anomaly that reduces confidence in trend quality.
Income Statement
72
Positive
Balance Sheet
90
Very Positive
Cash Flow
61
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue76.28M78.28M82.34M82.53M60.84M
Gross Profit5.79M67.38M74.85M9.17M50.79M
EBITDA9.59M12.29M14.37M12.62M8.83M
Net Income4.36M6.37M7.72M7.89M4.17M
Balance Sheet
Total Assets80.33M79.11M80.55M75.87M64.30M
Cash, Cash Equivalents and Short-Term Investments10.81M10.10M13.93M14.66M19.05M
Total Debt3.38M918.00K1.01M730.00K409.00K
Total Liabilities18.79M17.85M20.61M19.23M21.62M
Stockholders Equity61.54M61.26M59.94M56.65M42.68M
Cash Flow
Free Cash Flow4.99M645.00K3.07M-731.00K6.00M
Operating Cash Flow7.45M3.65M8.47M3.97M9.75M
Investing Cash Flow-2.42M-3.10M-296.00K-5.74M-3.71M
Financing Cash Flow-4.32M-4.38M-3.85M-3.68M-1.73M

Churchill China Technical Analysis

Technical Analysis Sentiment
Positive
Last Price365.00
Price Trends
50DMA
369.39
Positive
100DMA
352.80
Positive
200DMA
346.88
Positive
Market Momentum
MACD
-2.44
Positive
RSI
50.34
Neutral
STOCH
27.78
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CHH, the sentiment is Positive. The current price of 365 is below the 20-day moving average (MA) of 384.25, below the 50-day MA of 369.39, and above the 200-day MA of 346.88, indicating a neutral trend. The MACD of -2.44 indicates Positive momentum. The RSI at 50.34 is Neutral, neither overbought nor oversold. The STOCH value of 27.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:CHH.

Churchill China Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
£41.52M9.447.14%6.00%-1.20%-26.38%
65
Neutral
£130.97M102.862.10%1.14%8.88%16.13%
64
Neutral
£42.74M10.978.41%6.08%-3.78%-43.43%
63
Neutral
£70.48M10.0722.35%0.43%5.39%29.75%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
£54.20M25.173.09%1.96%-0.90%
46
Neutral
£27.00M-1.18-12.61%1.56%-0.16%-1912.80%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHH
Churchill China
350.00
-56.77
-13.96%
GB:CFX
Colefax
1,410.00
570.46
67.95%
GB:PMP
Portmeirion
53.00
-76.00
-58.91%
GB:ULTP
Ultimate Products plc
50.20
-8.49
-14.46%
GB:SDG
Sanderson Design Group PLC
76.50
29.13
61.48%
GB:LIKE
Likewise Group Plc
36.20
9.04
33.27%

Churchill China Corporate Events

Business Operations and StrategyExecutive/Board ChangesDividendsFinancial Disclosures
Churchill China stabilises sales but profits slip amid hospitality headwinds
Neutral
Sep 7, 2026
Churchill China reported interim revenue of £37.4 million for the six months to 30 June 2026, down 2.9% year on year, as UK hospitality and materials sales softened in a contracting market while European and U.S. revenues edged higher. Profit...
Business Operations and Strategy
Churchill China Names Panmure Liberum as New Adviser and Sole Broker
Positive
Sep 7, 2026
Churchill China has appointed Panmure Liberum as its new Nominated Advisor and Sole Broker with immediate effect, replacing its previous advisory and broking arrangements on the AIM market. The move is expected to strengthen the company’s ca...
Business Operations and StrategyFinancial Disclosures
Churchill China Sets Date for Interim Results and Analyst Briefing
Positive
Aug 28, 2026
Churchill China has announced it will publish its interim results for the six months to 30 June 2026 on 7 September 2026, providing investors and the market with an update on its trading performance in the first half of the year. The company will ...
Business Operations and StrategyExecutive/Board Changes
Churchill China Completes CEO Succession as James Roper Takes Helm
Positive
Aug 26, 2026
Churchill China plc has completed its planned leadership succession programme with the appointment of long-serving Sales and Marketing Director James Roper as chief executive, succeeding Dave O’Connor after his 35-year tenure at the company,...
Business Operations and StrategyExecutive/Board Changes
Churchill China CFO Michael Cunningham to Step Down
Neutral
Aug 21, 2026
Churchill China has announced that its Chief Financial Officer and Executive Director, Michael Cunningham, has resigned to pursue other opportunities. The board expressed appreciation for his three-year tenure and confirmed that he is expected to ...
Business Operations and StrategyFinancial Disclosures
Churchill China Reports Stabilising Hospitality Demand and Strong Cash Generation
Positive
Jul 31, 2026
Churchill China reported that first-half 2026 external sales dipped marginally to £37.4 million from £38.5 million a year earlier, signalling stabilisation after 2025’s declines in hospitality demand. Added-value hospitality produc...
Business Operations and StrategyRegulatory Filings and ComplianceShareholder Meetings
Churchill China Appoints Forvis Mazars as New Auditor After Tender
Neutral
Jun 17, 2026
Churchill China has appointed Forvis Mazars LLP as its new statutory auditor, following shareholder approval at its 29 May 2026 annual general meeting. The move follows a competitive tender process in which incumbent auditor PricewaterhouseCoopers...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 06, 2026