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Sage Group plc (GB:SGE)
LSE:SGE
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Sage Group plc (SGE) AI Stock Analysis

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GB:SGE

Sage Group plc

(LSE:SGE)

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Outperform 77 (OpenAI - Gpt-5.6Sol)
Rating:77Outperform
Price Target:
1,116.00 p
▲(1.04% Upside)
Action:Reiterated
Date:08/21/26
The score is driven primarily by strong underlying financial performance (high margins, improved profitability, and solid cash generation) and a notably positive earnings update with upgraded FY26 growth guidance and ongoing margin expansion. Offsetting factors are a relatively full valuation (P/E 26.49) and overbought technical signals (RSI 72, Stoch 93) that raise near-term risk, alongside leverage trending higher.
Positive Factors
Recurring cloud growth and retention
Sage's substantial recurring and subscription revenue base supports predictable cash generation and customer retention. Continued cloud migration and growth in cloud-native products can deepen customer integration, increase adoption of add-ons, and sustain revenue expansion over the next several quarters.
Negative Factors
Higher leverage and finance costs
Higher leverage and finance costs reduce financial flexibility and increase the portion of operating cash flow committed to debt servicing. Although current cash generation is strong, remaining near the target ceiling could constrain acquisitions, investment, or shareholder returns if performance weakens.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring cloud growth and retention
Sage's substantial recurring and subscription revenue base supports predictable cash generation and customer retention. Continued cloud migration and growth in cloud-native products can deepen customer integration, increase adoption of add-ons, and sustain revenue expansion over the next several quarters.
Read all positive factors

Sage Group plc (SGE) vs. iShares MSCI United Kingdom ETF (EWC)

Sage Group plc Business Overview & Revenue Model

Company Description
The Sage Group plc offers technology-driven solutions and services designed for small and medium-sized enterprises across North America, Northern Europe, and globally. Their product portfolio includes a range of cloud-native solutions, such as Sag...
How the Company Makes Money
Sage primarily makes money by selling software subscriptions and related services for its business management products. Its main revenue stream is recurring subscription revenue (typically monthly or annual) from customers using Sage’s cloud and c...

Sage Group plc Earnings Call Summary

Earnings Call Date:May 21, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Nov 19, 2026
Earnings Call Sentiment Positive
The call conveyed a strongly positive operational and financial performance: double-digit revenue and ARR growth, margin expansion, robust cash generation, meaningful AI adoption at scale, and an upgraded FY26 revenue outlook (above 9%). Key challenges are manageable: higher finance costs and leverage at the top of target range, uneven regional growth (Central Europe lagging), modest near-term direct AI monetization, heavy go-to-market spend, and tougher H2 comparators. On balance the positives — particularly recurring revenue strength, margin improvement, cash generation and tangible AI traction — materially outweigh the negatives.
Positive Updates
Strong Revenue and ARR Growth
Total revenue grew 11% in H1 FY26. Annual recurring revenue (ARR) increased by ~GBP 275m to GBP 2.7bn, up 11% year-on-year.
Negative Updates
Higher Net Finance Costs and Leverage
Net finance costs increased following recent debt issuance. Reported leverage ratio ~2x, at the upper end of the stated 1–2x target range.
Read all updates
Q2-2026 Updates
Negative
Strong Revenue and ARR Growth
Total revenue grew 11% in H1 FY26. Annual recurring revenue (ARR) increased by ~GBP 275m to GBP 2.7bn, up 11% year-on-year.
Read all positive updates
Company Guidance
Guidance for FY‑26 is that Sage now expects organic revenue growth to be above 9% and operating margins to continue trending upwards; management framed that outlook as supported by a strong H1 showing—total revenue +11%, ARR up ~£275m to ~£2.7bn (+11%), renewal‑rate by value 102% (pricing contribution ~5.5%), new customer acquisition £200m (from £190m), Sage Business Cloud +15% (cloud‑native +25%), 97% recurring revenue and 84% subscription penetration—with margin and cash strength shown by operating margin 23.9% (+80bps), operating profit £326m (+15%), EPS +16% to 23.7p, interim dividend +8% to 8.05p, cash from operations £378m, cash conversion 116%, free cash flow £241m, available liquidity £1.1bn and leverage around 2x (target range 1–2x); management also noted product‑level momentum (e.g., U.S. Intacct ARR >20%, international ARR strong) and ongoing investments (R&D ~15% of revenue, G&A ~8%, S&M ~40%) alongside £600m buyback authorization (≈£350m completed H1) to underline the realism of the above‑9% growth target.

Sage Group plc Financial Statement Overview

Summary
Strong income statement quality (revenue up 39.53% most recently, consistently very high gross margins above 89%, and improving net margins) supported by solid cash generation and free cash flow growth. Balance sheet is healthy but somewhat constrained by rising leverage (debt-to-equity increasing), which adds risk if not carefully managed.
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
80
Positive
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue2.63B2.51B2.33B2.18B1.95B1.85B
Gross Profit2.35B2.24B2.07B2.03B1.71B1.63B
EBITDA666.00M631.00M565.00M434.00M465.00M461.00M
Net Income385.00M369.00M323.00M211.00M260.00M285.00M
Balance Sheet
Total Assets3.99B3.71B3.64B3.94B3.90B3.33B
Cash, Cash Equivalents and Short-Term Investments518.00M390.00M508.00M696.00M489.00M553.00M
Total Debt2.02B1.58B1.25B1.26B1.22B814.00M
Total Liabilities3.77B2.99B2.54B2.53B2.50B2.22B
Stockholders Equity220.00M720.00M1.09B1.41B1.40B1.11B
Cash Flow
Free Cash Flow507.00M498.00M454.00M365.00M234.00M321.00M
Operating Cash Flow538.00M539.00M491.00M387.00M286.00M377.00M
Investing Cash Flow-142.00M-127.00M-41.00M-36.00M-285.00M61.00M
Financing Cash Flow-446.00M-521.00M-610.00M-114.00M-127.00M-694.00M

Sage Group plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1104.50
Price Trends
50DMA
962.89
Positive
100DMA
910.52
Positive
200DMA
920.49
Positive
Market Momentum
MACD
20.52
Positive
RSI
46.94
Neutral
STOCH
10.38
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SGE, the sentiment is Positive. The current price of 1104.5 is above the 20-day moving average (MA) of 1063.47, above the 50-day MA of 962.89, and above the 200-day MA of 920.49, indicating a neutral trend. The MACD of 20.52 indicates Positive momentum. The RSI at 46.94 is Neutral, neither overbought nor oversold. The STOCH value of 10.38 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SGE.

Sage Group plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£463.17M16.5653.53%6.20%7.66%-6.78%
77
Outperform
£9.15B23.9981.91%2.28%8.75%15.70%
73
Outperform
£1.38B34.0041.45%2.43%17.39%24.79%
63
Neutral
£118.85M29.627.38%2.48%-7.27%-15.76%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
55
Neutral
£213.24M41.804.85%3.71%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SGE
Sage Group plc
983.60
-79.79
-7.50%
GB:KNOS
Kainos Group plc
1,190.00
322.35
37.15%
GB:APTD
Aptitude Software Group plc
218.00
-74.27
-25.41%
GB:NCC
NCC Group plc
125.40
-17.30
-12.12%
GB:ALFA
Alfa Financial Software plc
154.80
-76.55
-33.09%

Sage Group plc Corporate Events

Executive/Board ChangesRegulatory Filings and Compliance
Sage Group Discloses Executive Share Award Vesting and Subsequent Sale
Neutral
Sep 8, 2026
The Sage Group plc has disclosed a director dealing involving Chief Growth Officer Simon Longbottom following the vesting of a restricted share award under the company’s Long-Term Incentive Plan. Longbottom became beneficially entitled to 8,...
Business Operations and StrategyPrivate Placements and Financing
Sage Raises €500m in Oversubscribed Bond to Bolster SMB Tech Strategy
Positive
Sep 8, 2026
Sage Group plc has successfully priced a €500 million senior fixed-rate bond with a 5.5-year tenor, carrying an annual coupon of 4.2805 per cent and a BBB+ rating from SP. The notes, due in March 2032 and issued under Sage’s €3 b...
Business Operations and StrategyPrivate Placements and FinancingRegulatory Filings and Compliance
Sage updates £3bn EMTN documentation after FCA approval
Positive
Aug 28, 2026
The Sage Group plc, a leading provider of accounting, financial, HR and payroll technology for small and mid-sized businesses, continues to expand its AI-powered digital platforms that streamline finance and workforce processes. The company target...
Regulatory Filings and Compliance
Sage Group Updates Total Exercisable Voting Rights
Neutral
Aug 28, 2026
Sage Group plc has reported that as of 28 August 2026 its issued share capital stands at 959,080,955 ordinary shares, with 53,686,342 shares held in treasury and 6,762,690 shares held in an employee benefit trust. After excluding these holdings, t...
Business Operations and StrategyRegulatory Filings and Compliance
Sage Executives Exercise Share Options Under Save and Share Plan
Neutral
Aug 5, 2026
The Sage Group plc disclosed that Chief Executive Officer Steve Hare and Chief Commercial Officer Derk Bleeker have exercised share options under the company’s Save and Share Plan. Both executives acquired 2,608 ordinary shares at an option ...
Other
Sage CTO and Associate Boost Holdings Through Share Purchase Plan
Positive
Aug 4, 2026
The Sage Group plc has disclosed that Chief Technology Officer Aaron Harris and his closely associated person, Amy Cosgrove, have each purchased 549 ordinary shares in the company under the Sage Colleague Share Purchase Plan. The shares were acqui...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Sage executives secure discounted share purchase rights under US colleague plan
Positive
Aug 3, 2026
The Sage Group plc disclosed that Chief Technology Officer Aaron Harris, Chief Product Officer Krishna Vitaldevara and a person closely associated with Harris, Amy Cosgrove, have each acquired rights to purchase ordinary shares under the company&#...
Regulatory Filings and Compliance
Sage Confirms 904.3 Million Exercisable Voting Rights After Capital Update
Neutral
Jul 31, 2026
As of 31 July 2026, The Sage Group plc reported an issued share capital of 959,080,955 ordinary shares, with 54,777,272 held in treasury and 6,762,690 held in an employee benefit trust. After excluding these shares, Sage confirmed that shareholder...
Business Operations and StrategyFinancial Disclosures
Sage posts double-digit revenue growth as AI-driven cloud offering scales
Positive
Jul 29, 2026
Sage reported an 11% rise in total revenue to £2,062m for the nine months to 30 June 2026, driven by strong demand from new and existing small and mid-sized business customers. Growth was broad-based across regions, with North America up 14%,...
DividendsRegulatory Filings and Compliance
Sage executives boost shareholdings through dividend reinvestment plan
Positive
Jul 15, 2026
Sage has reported automatic acquisitions of ordinary shares by several senior executives and a closely associated person under its Dividend Reinvestment Plan. Chief Executive Officer Steve Hare, Chief Financial Officer Jacqui Cartin and other PDMR...
Regulatory Filings and Compliance
Sage Group Updates Total Exercisable Voting Rights
Neutral
Jun 30, 2026
The Sage Group plc has reported its latest total voting rights position as of 30 June 2026, stating that its issued share capital comprises 959,080,955 ordinary shares. Of these, 54,784,043 shares are held in treasury and 6,762,690 shares reside i...
Business Operations and Strategy
Sage grants employee share options under 2026 Save and Share Plan
Positive
Jun 22, 2026
Sage has granted options over 2,085,910 ordinary shares to 2,332 employees under its 2026 Save and Share Plan, representing about 0.22% of its issued share capital. The plan, open to eligible staff across participating countries, allows monthly sa...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 21, 2026