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Trustpilot Group Plc (GB:TRST)
LSE:TRST
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Trustpilot Group Plc (TRST) AI Stock Analysis

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GB:TRST

Trustpilot Group Plc

(LSE:TRST)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
306.00 p
▲(94.29% Upside)
Action:Reiterated
Date:04/22/26
The score is driven by improving financial performance and strong cash generation, supported by bullish technical trend signals. Offsetting this are a major balance-sheet concern (negative equity in 2025) and a very expensive valuation (P/E ~114), which together increase risk and limit upside confidence.
Positive Factors
Strong Cash Generation
Sustained, materially positive operating and free cash flow through 2023–2025 indicates the business generates real cash from operations. This durable cash generation supports reinvestment in product, funds growth initiatives, services debt, and provides a buffer versus cyclical revenue volatility, improving long-term self-funding capacity.
Negative Factors
Negative Shareholders' Equity
A shift to negative shareholders' equity is a material balance-sheet deterioration that reduces financial flexibility and can constrain access to capital or trigger covenant concerns. This structural weakness elevates financing and perception risk and requires either sustained cash generation or corrective actions to restore equity over time.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Cash Generation
Sustained, materially positive operating and free cash flow through 2023–2025 indicates the business generates real cash from operations. This durable cash generation supports reinvestment in product, funds growth initiatives, services debt, and provides a buffer versus cyclical revenue volatility, improving long-term self-funding capacity.
Read all positive factors

Trustpilot Group Plc (TRST) vs. iShares MSCI United Kingdom ETF (EWC)

Trustpilot Group Plc Business Overview & Revenue Model

Company Description
Trustpilot Group plc operates a worldwide online review platform, connecting businesses with individual consumers across the United Kingdom, North America, Europe, and other international markets. The platform's primary function is to empower cons...
How the Company Makes Money
Trustpilot primarily makes money by selling subscription-based plans to businesses that want to actively use its platform to generate, manage, market, and learn from customer reviews. These paid plans typically monetize (1) review collection tools...

Trustpilot Group Plc Financial Statement Overview

Summary
Operations are improving with healthy revenue growth (~14% in 2025), consistently strong gross margins (~78–82%), a return to operating profitability, and very strong operating/free cash flow (notably in 2025). The key risk is balance-sheet quality: shareholders’ equity turned negative in 2025, which can reduce financial flexibility despite strong cash generation.
Income Statement
72
Positive
Balance Sheet
38
Negative
Cash Flow
86
Very Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue266.53M210.75M176.36M148.93M131.44M
Gross Profit207.95M171.63M145.45M122.00M106.79M
EBITDA27.81M17.70M8.92M-6.67M-16.16M
Net Income7.92M6.23M7.11M-14.64M-25.89M
Balance Sheet
Total Assets127.55M144.52M156.37M124.78M129.04M
Cash, Cash Equivalents and Short-Term Investments47.64M68.94M91.52M73.46M93.18M
Total Debt18.14M20.11M22.86M24.68M13.06M
Total Liabilities134.29M103.13M93.26M78.95M69.59M
Stockholders Equity-6.73M41.39M63.11M45.84M59.45M
Cash Flow
Free Cash Flow59.85M19.74M17.32M-10.10M-9.66M
Operating Cash Flow60.45M29.36M20.88M-2.70M-5.44M
Investing Cash Flow-8.51M-9.62M-3.56M-7.40M-4.22M
Financing Cash Flow-76.90M-40.77M-2.95M-1.90M56.39M

Trustpilot Group Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price157.50
Price Trends
50DMA
251.22
Positive
100DMA
230.81
Positive
200DMA
206.98
Positive
Market Momentum
MACD
6.88
Positive
RSI
50.73
Neutral
STOCH
51.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TRST, the sentiment is Positive. The current price of 157.5 is below the 20-day moving average (MA) of 262.84, below the 50-day MA of 251.22, and below the 200-day MA of 206.98, indicating a bullish trend. The MACD of 6.88 indicates Positive momentum. The RSI at 50.73 is Neutral, neither overbought nor oversold. The STOCH value of 51.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:TRST.

Trustpilot Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
£1.04B13.1936.01%6.83%1.62%2.00%
68
Neutral
£192.77M79.025.22%0.80%19.00%-53.85%
67
Neutral
£140.40M15.388.80%1.68%3.82%-18.43%
65
Neutral
£151.13M1,470.590.31%-1.56%-98.71%
64
Neutral
£1.02B180.7264.11%20.07%30.00%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
57
Neutral
£513.62M-6.97-14.39%1.73%0.82%-997.08%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:TRST
Trustpilot Group Plc
263.40
-4.20
-1.57%
GB:DOTD
Dotdigital
46.30
-29.30
-38.76%
GB:EYE
Eagle Eye Solutions
500.00
267.00
114.59%
GB:GBG
GB Group plc
224.50
-0.56
-0.25%
GB:MONY
Moneysupermarket.com
202.00
13.30
7.05%
GB:NET
Netcall
113.00
0.96
0.85%

Trustpilot Group Plc Corporate Events

Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Trustpilot Advances Share Buyback with Further £7.6m in Repurchases
Positive
Jul 13, 2026
Trustpilot Group plc has continued executing its previously announced share buyback programme, repurchasing 361,191 ordinary shares between 6 and 10 July 2026 on the London Stock Exchange via Deutsche Numis. The purchases were made at volume-weigh...
Business Operations and StrategyStock Buyback
Trustpilot Advances Share Buyback, Cancels 2.8 Million Shares
Positive
Jul 6, 2026
Trustpilot Group plc has continued to execute its share buyback programme, acquiring 76,721 ordinary shares between 30 June and 3 July 2026 on the London Stock Exchange. The latest purchases were made via Deutsche Numis and are part of an ongoing ...
Business Operations and StrategyRegulatory Filings and Compliance
Trustpilot updates market on block listings and incentive share allocations
Neutral
Jul 1, 2026
Trustpilot Group plc has reported its latest six‑monthly block listing update, detailing movements in shares allocated to various warrant and employee incentive schemes. Over the first half of 2026, the company issued millions of new ordinar...
Regulatory Filings and Compliance
Trustpilot Confirms Total Voting Rights and Share Capital Structure
Neutral
Jun 30, 2026
Trustpilot Group plc has confirmed that its issued ordinary share capital stands at 387,491,560 shares of £0.01 each, with every share carrying one vote at the company’s general meetings. The company holds no shares in treasury, meaning...
Business Operations and StrategyProduct-Related Announcements
Trustpilot Deepens Shopify Partnership to Power AI-Era Customer Reviews
Positive
Jun 29, 2026
Trustpilot Group Plc, a global leader in open customer reviews, provides an independent platform that helps consumers make better purchasing decisions and enables businesses to build trust and improve performance. The company has grown into a larg...
Business Operations and StrategyStock Buyback
Trustpilot Continues Share Buyback, Cancels Additional Shares
Positive
Jun 29, 2026
Trustpilot Group plc has continued its previously announced share buyback programme, repurchasing 123,500 ordinary shares between 22 and 26 June 2026 on the London Stock Exchange through Deutsche Numis. The company intends to cancel all of these s...
Business Operations and StrategyStock Buyback
Trustpilot Cancels Additional Shares Under Ongoing Buyback Programme
Positive
Jun 22, 2026
Trustpilot has continued its previously announced share buyback programme, repurchasing 116,000 ordinary shares on the London Stock Exchange between 15 and 19 June 2026 through Deutsche Numis. The company plans to cancel all of these shares, furth...
Executive/Board Changes
Trustpilot Director Angela Seymour-Jackson to Join Rathbones Board
Positive
Jun 16, 2026
Trustpilot Group plc has announced that its independent non-executive director, Angela Seymour-Jackson, will join Rathbones Group plc and its main subsidiary as an independent non-executive director from 1 October 2026, subject to regulatory appro...
Business Operations and StrategyStock Buyback
Trustpilot Cancels Further Shares as Buyback Reaches £5.9 Million
Positive
Jun 15, 2026
Trustpilot Group plc has continued to execute its previously announced share buyback programme, repurchasing 116,500 ordinary shares between 8 and 12 June 2026 on the London Stock Exchange through Deutsche Numis. The company intends to cancel all ...
Business Operations and StrategyStock Buyback
Trustpilot Advances Share Buyback with Further Share Cancellations
Positive
Jun 8, 2026
Trustpilot Group plc has continued its previously announced share buyback programme, repurchasing 103,282 ordinary shares on the London Stock Exchange between 1 and 5 June 2026 through Deutsche Bank’s Deutsche Numis unit. The company plans t...
Business Operations and StrategyStock Buyback
Trustpilot Cancels Further Shares as Buyback Tops 2.2 Million
Positive
Jun 1, 2026
Trustpilot Group plc has continued executing its share buyback programme, repurchasing 101,500 ordinary shares between 26 and 29 May 2026 on the London Stock Exchange through Deutsche Numis, at volume-weighted average prices ranging from about 224...
Regulatory Filings and Compliance
Trustpilot Confirms Total Voting Rights at 387.6 Million Shares
Neutral
May 29, 2026
Trustpilot Group plc has confirmed that its issued ordinary share capital stands at 387,573,556 shares, each carrying one voting right, and that it holds no shares in treasury. This disclosure updates investors on the total number of voting rights...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 22, 2026