Sanderson Design Group PLC (SDG) AI Stock Analysis

• Market Cap: £34.26M
• Dividend Yield: 3.16%
• Average Volume (3M): 131.73K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.12
• Revenue Growth: -4.23%
• EPS Growth: -435.86%
• Country: UK
• Employees: 550
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.02
• Shares Outstanding: 72,132,200
• 10 Day Avg. Volume: 121,096
• 30 Day Avg. Volume: 131,727
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 50 Neutral
• Price Target: 48.00p ▲(2.13% Upside)

The overall stock score of 50 reflects significant financial challenges, particularly in profitability and cash flow, despite a strong balance sheet. Technical analysis shows mixed signals, with the stock trading below key moving averages. Valuation is impacted by a negative P/E ratio, though the dividend yield offers some appeal.

Sanderson Design Group PLC Business Overview & Revenue Model

Company Description

Sanderson Design Group PLC (SDG) is a leading British designer and manufacturer of high-quality wallpaper, fabrics, and home furnishings. Operating primarily in the home décor sector, the company specializes in creating distinctive and luxurious textile and wallcovering products that appeal to both residential and commercial markets. With a rich heritage and a portfolio of well-known brands, SDG focuses on design innovation, craftsmanship, and sustainability to meet the evolving needs of its customers.

How the Company Makes Money

Sanderson Design Group PLC generates revenue through multiple streams, primarily by selling its products to retailers, interior designers, and directly to consumers. Key revenue streams include the sale of wallpaper, fabrics, and home accessories, which are distributed through various channels, including physical retail stores, online platforms, and trade shows. The company also benefits from significant partnerships with high-end retailers and design professionals, which help to expand its market reach. Additionally, SDG may earn income through licensing agreements for its designs and collaborations with other brands, further diversifying its revenue sources.

Sanderson Design Group PLC Financial Statement Overview

Summary

Sanderson Design Group PLC faces significant challenges, particularly in maintaining profitability and positive cash flows. The income statement shows a downturn with negative EBIT and net income, and cash flow performance is weak with negative operating and free cash flows. However, the balance sheet is relatively strong with a high equity ratio, indicating financial stability.

Income Statement

The income statement shows a concerning downturn in performance. The company reported a negative EBIT and net income for the latest period, indicating operational inefficiencies or significant expenses. Revenue decreased by 7.6% compared to the previous year, signaling potential demand issues or market competition. While historical data shows profitability, current negative margins highlight urgent areas needing improvement.

Balance Sheet

The balance sheet is relatively strong with a high equity ratio of approximately 71%, indicating a low reliance on debt. The debt-to-equity ratio is conservative, suggesting good financial stability. However, there is a noted decrease in cash reserves and total assets over the recent period, which could limit future investment flexibility.

Cash Flow

Cash flow performance is weak, with negative operating and free cash flows in the latest period, highlighting potential cash management issues. The operating cash flow to net income ratio worsened, indicating inefficiencies in converting earnings into cash. Previous periods showed positive cash flows, suggesting recent operational challenges.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	100.39M	100.39M	108.64M	111.98M	112.20M	93.76M
Gross Profit	68.44M	68.44M	73.68M	70.30M	69.56M	49.47M
EBITDA	4.58M	-7.75M	16.11M	12.68M	13.89M	11.81M
Net Income	-15.24M	-15.24M	8.20M	8.82M	7.76M	3.83M
Balance Sheet
Total Assets	97.20M	97.20M	110.64M	107.33M	105.73M	99.68M
Cash, Cash Equivalents and Short-Term Investments	5.81M	5.81M	16.34M	15.40M	19.05M	15.55M
Total Debt	11.23M	11.23M	5.15M	5.12M	3.90M	6.29M
Total Liabilities	28.47M	28.47M	24.11M	26.01M	26.02M	32.92M
Stockholders Equity	68.73M	68.73M	86.53M	81.32M	79.71M	66.76M
Cash Flow
Free Cash Flow	-4.88M	-6.14M	5.83M	856.00K	6.78M	16.85M
Operating Cash Flow	-2.06M	-2.06M	9.09M	5.64M	8.91M	17.92M
Investing Cash Flow	-3.95M	-3.95M	-3.04M	-4.79M	-2.13M	-1.00M
Financing Cash Flow	-4.57M	-4.57M	-4.95M	-4.90M	-3.22M	-2.55M

Sanderson Design Group PLC Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 47.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Positive. The current price of 47 is above the 20-day moving average (MA) of 46.99, below the 50-day MA of 47.95, and below the 200-day MA of 47.17, indicating a neutral trend. The MACD of -0.06 indicates Negative momentum. The RSI at 50.37 is Neutral, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SDG.

Sanderson Design Group PLC Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ULTP	―	£51.96M	9.08	12.08%	10.29%	-3.45%	-44.02%
CFX	―	£47.01M	8.40	19.42%	0.57%	2.64%	23.89%
LIKE	―	£63.56M	47.22	3.37%	1.49%	9.26%	31.71%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
SDG	―	£34.26M	―	-19.58%	3.16%	-4.23%	-435.86%
PMP	―	£14.06M	161.90	0.17%	3.41%	-3.72%	―
HEAD	―	£41.25M	-0.90	-19.28%	―	-11.65%	-273.57%

Sanderson Design Group PLC Corporate Events

Sanderson Design Group Director Increases Shareholding

Sanderson Design Group PLC announced that Patrick Lewis, a Non-executive Director, has purchased 40,000 ordinary shares of the company, increasing his holding to 44,571 shares, which represents 0.062% of the total voting rights. This transaction, conducted on the London Stock Exchange’s AIM market, underscores a vote of confidence from the company’s leadership and may positively influence stakeholder perceptions and market confidence in the company’s strategic direction.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Reports Interim Results with Strategic Growth Focus

Sanderson Design Group PLC reported its interim financial results for the six months ending July 31, 2025, showing a 4% decline in revenue to £48.3 million compared to the previous year. Despite weaker consumer markets in the UK and Europe, the company saw growth in North America and licensing revenue. Strategic cost-cutting measures have been implemented, resulting in annualized savings of approximately £2.5 million, and the company remains on track to meet full-year expectations. The launch of new collections and digital platforms, alongside a focus on North American growth, are key drivers of the company’s positive outlook.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group to Announce Half-Year Results

Sanderson Design Group PLC has announced it will release its half-year results for the period ending 31 July 2025 on 15 October 2025. The announcement will be accompanied by a meeting for analysts and institutional investors, which will be accessible via a live webcast. This release is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction for the upcoming period.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £48.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Executive Purchases Shares, Signaling Confidence

Sanderson Design Group PLC announced that Mauricio Solodujin, the Global Commercial Director, has purchased 7,233 ordinary shares at £0.55 each. This transaction, conducted on August 18, 2025, reflects a commitment from a key executive, potentially signaling confidence in the company’s future prospects and stability, which may positively influence stakeholder perceptions.

The most recent analyst rating on (GB:SDG) stock is a Hold with a £58.00 price target. To see the full list of analyst forecasts on Sanderson Design Group PLC stock, see the GB:SDG Stock Forecast page.

Sanderson Design Group Reports Steady Half-Year Performance with Strategic Growth in North America

Sanderson Design Group PLC has announced its half-year trading update, reporting sales of £48.3 million, slightly down from the previous year but in line with expectations. The company has seen strong growth in licensing revenue and a strategic focus on North America has resulted in sales growth. Despite a decrease in internal manufacturing revenue due to a planned inventory reduction, the company’s financial performance has improved due to restructuring efforts. The balance sheet has strengthened with net cash increasing to £7.5 million, and the company remains focused on cost-saving initiatives and growth opportunities in North America.