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Moonpig Group Plc
(LSE:MOON)
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Rating:60Neutral
Price Target:
276.00 p
▼(-3.50% Downside)
Action:Reiterated
Date:09/26/26
The score is anchored by strong cash generation and a clear profitability rebound, but is meaningfully constrained by persistent negative shareholders’ equity and related balance-sheet risk. Technical signals are mixed and slightly weak in the near term, while valuation (P/E and dividend yield) is reasonably supportive.
Positive Factors
Strong cash generation
Strong and improving cash conversion indicates that reported earnings are translating into funding that can support operations, investment, and shareholder returns. Free cash flow growth also improves resilience and reduces reliance on external financing over the next several quarters.
Negative Factors
Persistent negative equity
Persistent negative shareholders’ equity is a material structural constraint because it weakens financial flexibility and makes leverage harder to interpret. Meaningful debt can limit the company’s ability to absorb weaker trading or fund growth without increasing financial risk.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Strong and improving cash conversion indicates that reported earnings are translating into funding that can support operations, investment, and shareholder returns. Free cash flow growth also improves resilience and reduces reliance on external financing over the next several quarters.
Read all positive factors
Moonpig Group Plc (MOON) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£797.55M
Dividend Yield1.21%
Average Volume (3M)1.43M
Price to Earnings (P/E)16.7
Beta (1Y)0.71
Revenue Growth6.54%
EPS GrowthN/A
CountryUK
Employees676
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.16
Shares Outstanding295,113,000
10 Day Avg. Volume1,128,723
30 Day Avg. Volume1,429,478
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)-12.45
Price to Sales (P/S)1.81
P/FCF Ratio8.71
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£305.00Price Target Upside6.64% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering3
EPS Forecast (FY)0.19
Revenue Forecast (FY)£395.14M
Moonpig Group Plc Business Overview & Revenue Model
Company Description
Moonpig Group PLC, including its various operations, functions as an e-commerce platform for greeting cards and a selection of gifts. It primarily serves markets in the United Kingdom and the Netherlands. The company distributes its merchandise us...
How the Company Makes Money
Moonpig Group makes money primarily from direct-to-consumer online sales of personalised greeting cards and related gifting products. Its revenue model is transaction-driven: customers place orders on its websites/apps, choose a card design, add p...
Moonpig Group Plc Financial Statement Overview
Summary
Income Statement
68
Positive
Balance Sheet
34
Negative
Cash Flow
76
Positive
| Breakdown | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 372.97M | 350.07M | 341.14M | 320.13M | 304.33M |
| Gross Profit | 199.25M | 208.57M | 202.53M | 163.96M | 140.41M |
| EBITDA | 104.55M | 40.78M | 91.81M | 72.03M | 62.64M |
| Net Income | 51.72M | -11.08M | 34.17M | 26.61M | 31.44M |
Balance Sheet | |||||
| Total Assets | 177.23M | 189.99M | 258.53M | 289.70M | 173.54M |
| Cash, Cash Equivalents and Short-Term Investments | 9.09M | 12.65M | 9.64M | 22.39M | 101.68M |
| Total Debt | 117.19M | 108.59M | 134.69M | 190.04M | 185.48M |
| Total Liabilities | 231.45M | 223.20M | 254.70M | 323.42M | 242.86M |
| Stockholders Equity | -54.22M | -33.22M | 3.84M | -33.72M | -69.32M |
Cash Flow | |||||
| Free Cash Flow | 77.46M | 65.89M | 60.83M | 14.57M | 38.74M |
| Operating Cash Flow | 81.49M | 79.20M | 74.58M | 37.20M | 48.48M |
| Investing Cash Flow | -15.85M | -13.15M | -13.55M | -111.23M | -9.74M |
| Financing Cash Flow | -69.12M | -63.01M | -73.63M | -5.11M | -2.86M |
Moonpig Group Plc Technical Analysis
Positive
286.00
Price Trends
273.44
Negative
253.31
Positive
232.02
Positive
Market Momentum
-0.71
Negative
50.52
Neutral
74.84
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MOON, the sentiment is Positive. The current price of 286 is above the 20-day moving average (MA) of 262.96, above the 50-day MA of 273.44, and above the 200-day MA of 232.02, indicating a neutral trend. The MACD of -0.71 indicates Negative momentum. The RSI at 50.52 is Neutral, neither overbought nor oversold. The STOCH value of 74.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MOON.
Moonpig Group Plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | £275.96M | 8.20 | 9.93% | 6.08% | 7.12% | -18.46% | |
69 Neutral | £1.57B | 10.13 | 99.65% | 9.73% | 3.08% | -0.17% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | £797.55M | 16.68 | -99.49% | 1.21% | 6.54% | ― | |
60 Neutral | £53.25M | 45.16 | 9.46% | 0.04% | -6.13% | -82.79% | |
55 Neutral | £84.63M | -42.06 | -2.17% | 1.05% | ― | ― | |
45 Neutral | £558.16M | -3.62 | -90.46% | 4.69% | -30.52% | -2064.92% |
* Consumer Cyclical Sector Average
GB:MOON
Moonpig Group Plc
268.00
47.33
21.45%
GB:CARD
Card Factory
82.20
-12.42
-13.13%
GB:DNLM
Dunelm Group
780.00
-278.08
-26.28%
GB:IGR
IG Design
95.00
37.20
64.37%
GB:SMWH
WH Smith
369.00
-297.59
-44.64%
GB:WRKS
TheWorks.co.uk plc
84.00
35.20
72.13%
Moonpig Group Plc Corporate Events
Business Operations and StrategyStock Buyback
Moonpig Reduces Share Count Through Ongoing Buyback Programme
Positive
Sep 21, 2026
Moonpig Group plc has continued to execute its previously announced share repurchase programme, buying back and cancelling ordinary shares with a nominal value of 10 pence between 14 and 18 September 2026. The transactions, carried out through bro...
Business Operations and StrategyExecutive/Board ChangesStock BuybackDividendsShareholder Meetings
Moonpig Shareholders Back All AGM Resolutions, Preserving Board Flexibility
Positive
Sep 16, 2026
Moonpig Group plc reported that all resolutions at its Annual General Meeting were approved by shareholders, including the receipt of the annual report and accounts, the directors’ remuneration report and policy, and the declaration of a fin...
Business Operations and StrategyStock BuybackFinancial Disclosures
Moonpig Keeps FY27 Outlook Steady as Online Growth Builds
Positive
Sep 16, 2026
Moonpig Group plc reported that trading since the start of its FY27 financial year has been in line with expectations, leaving its outlook for the year unchanged. Revenue growth at the core Moonpig brand is being driven by rising order volumes fro...
Stock BuybackFinancial DisclosuresRegulatory Filings and Compliance
Moonpig Reduces Share Count as Buyback Programme Progresses
Positive
Sep 14, 2026
Moonpig Group plc has continued executing its share repurchase programme, buying and cancelling 496,935 ordinary shares between 7 and 11 September 2026 through broker J.P. Morgan Securities. The transactions were completed at weighted average pric...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig trims share count with latest buybacks under £32.5m programme
Positive
Sep 7, 2026
Moonpig Group plc has continued executing its share repurchase programme of up to £32.5m, buying back and cancelling 367,490 ordinary shares between 1 and 4 September 2026 at prices ranging from about 269 pence to 292 pence. The programme, co...
Regulatory Filings and Compliance
Moonpig Confirms Share Capital and Voting Rights Structure
Neutral
Sep 1, 2026
Moonpig Group plc has confirmed that as of 31 August 2026 its issued share capital comprises 297,250,690 ordinary shares of 10 pence each, with no shares held in treasury and an equal total number of voting rights. The company also holds 1,894,405...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Cancels Shares After Latest Buyback Tranche
Positive
Sep 1, 2026
Moonpig Group plc has cancelled a series of ordinary shares as part of its previously announced share repurchase programme, buying back tranches between 24 and 28 August 2026 at weighted average prices around 284 to 291 pence per share. The buybac...
Business Operations and StrategyStock BuybackFinancial Disclosures
Moonpig Shrinks Share Base with August Buybacks
Positive
Aug 17, 2026
Moonpig Group plc has repurchased and cancelled 447,814 ordinary shares between 10 and 14 August 2026 under its up to £32.5m share buyback programme, at weighted average prices around 283 to 286 pence per share, with J.P. Morgan Securities pl...
Financial DisclosuresShareholder Meetings
Moonpig Schedules September Trading Update Ahead of AGM
Neutral
Aug 17, 2026
Moonpig Group plc said it will publish a trading update on 16 September 2026 at 7:00 a.m., timed ahead of its annual general meeting on the same day. The scheduled update signals that investors and other stakeholders can expect fresh detail on rec...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback
Positive
Aug 10, 2026
Moonpig Group Plc operates in the online greetings cards and gifts industry, focusing on personalised cards and associated merchandise sold through its digital platforms. The company targets consumers in the U.K. and other markets seeking customis...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Cuts Share Count with Latest Buyback Tranche
Positive
Aug 3, 2026
Moonpig Group plc has repurchased and cancelled a series of its own ordinary shares between 27 and 31 July 2026 as part of a share buyback programme of up to £32.5 million. The transactions, executed by J.P. Morgan Securities, were conducted ...
Business Operations and StrategyRegulatory Filings and Compliance
Moonpig updates market on voting rights and share capital
Neutral
Aug 3, 2026
Moonpig Group plc has confirmed that its issued share capital stands at 299,064,646 ordinary shares of 10 pence each as of 31 July 2026, with no shares held in treasury and the same number of voting rights in the market. While the company holds 2,...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Cuts Share Count Further with Ongoing Buyback Programme
Positive
Jul 27, 2026
Moonpig Group plc has continued to execute its share repurchase programme of up to £32.5 million, buying back and cancelling 488,200 ordinary shares between 20 and 24 July 2026. The transactions, executed via broker J.P. Morgan Securities, we...
Business Operations and StrategyStock Buyback
Moonpig Tightens Capital Base with Ongoing Share Buyback
Positive
Jul 20, 2026
Moonpig Group plc has continued to reshape its capital structure through an ongoing share repurchase programme, cancelling ordinary shares bought in the market to reduce the number of shares in issue. The transactions, executed between 13 and 17 J...
Stock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count with Ongoing Buyback Programme
Positive
Jul 13, 2026
Moonpig Group plc has continued to execute its previously announced £32.5m share repurchase programme, buying back and cancelling just under 500,000 ordinary shares of 10 pence each between 6 and 10 July 2026 at weighted average prices rangin...
Financial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
Moonpig Publishes 2026 Annual Report and Sets September AGM in London
Neutral
Jul 9, 2026
Moonpig Group plc has published its Annual Report and Accounts for the year ended 30 April 2026 and the Notice of its 2026 Annual General Meeting, making both documents available to shareholders online and via the UK’s National Storage Mecha...
Executive/Board ChangesRegulatory Filings and Compliance
Moonpig Executives Boost Holdings as Incentive Awards Vest
Positive
Jul 8, 2026
Moonpig Group plc has disclosed a series of share transactions involving its executive directors following the vesting of deferred bonus, long-term incentive and buyout awards. The awards, satisfied via an Employee Benefit Trust at a price of ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback Programme
Positive
Jul 6, 2026
Moonpig Group Plc has continued executing its previously announced £32.5m share repurchase programme, buying back and cancelling ordinary shares between 29 June and 3 July 2026 at prices ranging from about 232 pence to 260 pence. The transact...
Stock BuybackRegulatory Filings and Compliance
Moonpig Cuts Share Count with June Buyback Tranche
Positive
Jun 29, 2026
Moonpig Group plc has repurchased and cancelled a series of ordinary shares between 22 and 26 June 2026 as part of its previously announced £32.5m buyback programme, with transactions executed by J.P. Morgan Securities. Following these purcha...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.