Moonpig Group Plc (MOON) AI Stock Analysis

• Market Cap: £668.98M
• Dividend Yield: 1.44%
• Average Volume (3M): 1.11M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.39
• Revenue Growth: 2.62%
• EPS Growth: -129.82%
• Country: UK
• Employees: 708
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.08
• Shares Outstanding: 320,084,470
• 10 Day Avg. Volume: 740,593
• 30 Day Avg. Volume: 1,110,168
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £318.00
• Price Target Upside: 52.52% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 5
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 47 Neutral
• Price Target: 213.00p ▲(2.16% Upside)

Moonpig Group Plc's overall score is primarily impacted by its financial performance challenges, including high leverage and negative profitability. Technical indicators provide some positive signals, but valuation metrics are unattractive due to the negative P/E ratio. The absence of recent earnings call data and corporate events limits further insights.

Positive Factors

Revenue Growth

Strong revenue growth indicates robust demand for Moonpig's products and successful market penetration, supporting long-term business expansion.

Cash Generation Ability

Stable cash generation relative to earnings suggests Moonpig can effectively convert sales into cash, supporting operational sustainability.

E-commerce Business Model

The e-commerce model allows Moonpig to reach a wide audience with low overhead, enhancing scalability and adaptability to market trends.

Negative Factors

Profitability Challenges

Negative profit margins indicate cost management issues, which could hinder long-term financial health and shareholder returns.

High Leverage

High leverage poses solvency risks and limits financial flexibility, potentially impacting Moonpig's ability to invest in growth opportunities.

Declining Free Cash Flow

Decreasing free cash flow growth may constrain Moonpig's ability to fund operations and strategic initiatives, affecting future growth prospects.

Moonpig Group Plc Business Overview & Revenue Model

Company Description

Moonpig Group PLC, together with its subsidiaries, provides online greeting cards and gifts in the Netherlands and the United Kingdom. It sells its products under the Moonpig and Greetz brands through website and mobile app. The company was founded in 2000 and is headquartered in London, the United Kingdom.

How the Company Makes Money

Moonpig generates revenue primarily through the sale of personalized greeting cards and gifts on its e-commerce platform. The company earns money by charging customers for each card or gift purchased, with significant markup on products compared to production costs. Additionally, Moonpig offers subscription services that provide recurring revenue, allowing customers to receive regular deliveries of cards for various occasions. The company has also established partnerships with various brands and artists to create exclusive card designs, which can enhance its product offerings and attract a wider audience. Seasonal promotions and marketing campaigns further drive sales during key gifting periods, contributing to its overall earnings.

Moonpig Group Plc Financial Statement Overview

Summary

Moonpig Group Plc exhibits strong revenue growth but faces significant challenges in profitability and financial stability. The high leverage and negative equity position are concerning, although cash flow generation remains relatively stable.

Income Statement

Moonpig Group Plc has shown a mixed performance in its income statement. The company experienced a significant revenue growth rate of 88.6% in the most recent year, indicating strong top-line expansion. However, profitability metrics have deteriorated, with a negative net profit margin of -3.17% and declining EBIT and EBITDA margins compared to previous years. This suggests challenges in cost management and operational efficiency.

Balance Sheet

The balance sheet reveals financial instability, with a negative stockholders' equity and a high debt-to-equity ratio of -3.27, indicating significant leverage and potential solvency risks. The return on equity is also negative, reflecting the company's inability to generate positive returns for shareholders. These factors highlight financial vulnerabilities that need addressing.

Cash Flow

Cash flow analysis shows a decline in free cash flow growth by -11.24%, which is concerning. However, the company maintains a relatively strong operating cash flow to net income ratio of 0.73, indicating decent cash generation relative to earnings. The free cash flow to net income ratio of 0.83 suggests that the company is still able to convert a significant portion of its earnings into free cash flow.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	350.07M	350.07M	341.14M	320.13M	304.33M	368.18M
Gross Profit	199.32M	208.57M	202.53M	163.96M	140.41M	181.73M
EBITDA	38.49M	40.78M	91.81M	72.03M	62.64M	50.40M
Net Income	-11.08M	-11.08M	34.17M	26.61M	31.44M	20.77M
Balance Sheet
Total Assets	189.99M	189.99M	258.53M	289.70M	173.54M	141.18M
Cash, Cash Equivalents and Short-Term Investments	12.65M	12.65M	9.64M	22.39M	101.68M	66.02M
Total Debt	108.59M	108.59M	134.69M	190.04M	185.48M	181.10M
Total Liabilities	223.20M	223.20M	254.70M	323.42M	242.86M	252.52M
Stockholders Equity	-33.22M	-33.22M	3.84M	-33.72M	-69.32M	-111.34M
Cash Flow
Free Cash Flow	73.21M	65.89M	60.83M	14.57M	38.74M	42.47M
Operating Cash Flow	75.47M	79.20M	74.58M	37.20M	48.48M	53.28M
Investing Cash Flow	-13.31M	-13.15M	-13.55M	-111.23M	-9.74M	-14.37M
Financing Cash Flow	-54.50M	-63.01M	-73.63M	-5.11M	-2.86M	14.88M

Moonpig Group Plc Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 208.50
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MOON, the sentiment is Negative. The current price of 208.5 is below the 20-day moving average (MA) of 216.37, below the 50-day MA of 210.82, and below the 200-day MA of 218.55, indicating a bearish trend. The MACD of -0.32 indicates Positive momentum. The RSI at 38.89 is Neutral, neither overbought nor oversold. The STOCH value of 14.36 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:MOON.

Moonpig Group Plc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CARD	79 Outperform	£350.89M	8.09	13.18%	4.80%	6.18%	4.22%
PETS	74 Outperform	£939.87M	11.04	8.90%	6.17%	0.37%	14.78%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
MOON	47 Neutral	£668.98M	-70.37	―	1.44%	2.62%	-129.82%
ASC	46 Neutral	£274.50M	-0.93	-62.59%	―	-15.86%	-18.46%
IGR	45 Neutral	£51.45M	-0.66	-32.04%	―	-10.23%	-380.84%
DEBS	38 Underperform	£154.49M	-0.46	-185.68%	―	-45.91%	-120.22%

Moonpig Group Plc Corporate Events

Moonpig Group Appoints Catherine Faiers as New CEO

Moonpig Group plc has announced the appointment of Catherine Faiers as its new Chief Executive Officer, succeeding Nickyl Raithatha. Catherine brings extensive experience in e-commerce and digital transformations from her previous roles, including her position as COO at Auto Trader Group plc. Her appointment is seen as a strategic move to drive innovation and sustainable value creation for Moonpig, reflecting the company’s strong market position and growth potential.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £221.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Buyback to Enhance Shareholder Value

Moonpig Group plc announced the repurchase and cancellation of 116,600 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on 2 October 2025, reflects the company’s ongoing efforts to manage its capital structure and enhance shareholder value. Following this buyback, the total number of ordinary shares with voting rights stands at 322,328,112, which will be used by shareholders for notification obligations under regulatory rules.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £210.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Buyback as Part of £30m Program

Moonpig Group plc announced the repurchase and cancellation of 120,884 ordinary shares as part of its £30 million share buyback program. This transaction, executed on September 22, 2025, at an average price of 215.7288 pence per share, reflects the company’s strategic efforts to manage its capital structure and potentially enhance shareholder value.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £210.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group plc Passes All Resolutions at AGM

Moonpig Group plc successfully passed all resolutions at its Annual General Meeting, reflecting strong shareholder support. The resolutions included receiving the annual report, approving the directors’ remuneration report, and re-electing key directors, indicating stability and confidence in the company’s leadership. This outcome reinforces Moonpig’s strategic direction and operational stability, positively impacting its market position and stakeholder confidence.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Reports Strong Start to FY26 with Continued Growth

Moonpig Group plc has reported steady trading momentum and consistent revenue growth, with a 10% year-on-year increase, aligning with its FY26 guidance. The company is seeing increased customer engagement through innovative personalisation features and a growing subscription base, which is enhancing order value and frequency. Upcoming brand launches in the gifting segment are expected to support growth during peak trading periods, while strong cash flow generation will fund growth strategies and shareholder returns.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £360.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Announces Share Repurchase and Cancellation

Moonpig Group plc announced the repurchase and cancellation of 121,563 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on 4 September 2025, reflects the company’s strategic financial management and may impact shareholder calculations under the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £209.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Updates on Voting Rights and Capital Structure

Moonpig Group plc has announced that as of 29 August 2025, its ordinary issued share capital consists of 325,545,543 ordinary shares, with 356,846 shares held in the Employee Benefit Trust not carrying voting rights. Consequently, the total number of voting rights in the company is 325,188,697. This update on voting rights reflects the company’s current capital structure and may influence shareholder decisions and market perceptions.

The most recent analyst rating on (GB:MOON) stock is a Hold with a £209.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Executes Share Repurchase to Optimize Capital Structure

Moonpig Group plc announced the repurchase and cancellation of 106,458 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on August 12, 2025, at an average price of 211.6037 pence per share, reduces the total number of shares with voting rights to 326,479,002. This move is part of Moonpig’s strategy to manage its capital structure and potentially enhance shareholder value.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £265.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Executes Share Repurchase to Enhance Shareholder Value

Moonpig Group plc has executed a share repurchase transaction, buying back 96,708 ordinary shares at an average price of 211.7815 pence as part of its £30 million share repurchase program. This move reduces the number of shares in circulation, potentially enhancing shareholder value and impacting the company’s market positioning by adjusting the share capital structure.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £265.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Repurchase as Part of £30 Million Program

Moonpig Group plc announced the repurchase and cancellation of 102,509 ordinary shares as part of its £30 million share repurchase program. The transaction, executed on 7 August 2025 at an average price of 211.9626 pence per share, reduces the total number of shares in issue with voting rights to 326,789,530. This move is part of the company’s strategy to optimize its capital structure and potentially enhance shareholder value.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £265.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Moonpig Group Executes Share Buyback as Part of Strategic Financial Management

Moonpig Group plc announced the repurchase and cancellation of 107,909 ordinary shares as part of its £30 million share repurchase program. This transaction, executed on 5 August 2025, was facilitated by J.P. Morgan Securities plc, with shares bought at an average price of 208.9786 pence. Following this buyback, the total number of ordinary shares with voting rights stands at 327,003,202. This move is part of the company’s strategic financial management, potentially impacting shareholder value and market perception.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £265.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.