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Moonpig Group Plc
(LSE:MOON)
Select Model
Select Model
Rating:65Neutral
Price Target:
293.00 p
▲(2.45% Upside)
Action:Reiterated
Date:06/26/26
The score is primarily held back by elevated balance sheet risk (negative equity and debt), despite strong cash generation and a meaningful profitability rebound. Technicals are supportive with an established uptrend and positive momentum indicators, while valuation is broadly reasonable with a modest dividend yield.
Positive Factors
Strong cash generation
Strong, improving cash generation indicates that reported earnings are converting into financial resources that can support operations, investment and shareholder returns. Free cash flow close to net income also suggests solid earnings quality, although historical conversion has shown some variability.
Negative Factors
Negative equity and debt
Persistent negative equity and meaningful debt reduce financial flexibility and make leverage harder to assess cleanly. This balance-sheet structure may constrain the company’s ability to absorb operating setbacks, fund expansion internally or allocate capital with the flexibility of a stronger retailer.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Strong, improving cash generation indicates that reported earnings are converting into financial resources that can support operations, investment and shareholder returns. Free cash flow close to net income also suggests solid earnings quality, although historical conversion has shown some variability.
Read all positive factors
Moonpig Group Plc (MOON) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£805.58M
Dividend Yield1.19%
Average Volume (3M)1.35M
Price to Earnings (P/E)17.0
Beta (1Y)0.73
Revenue Growth6.54%
EPS GrowthN/A
CountryUK
Employees676
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.16
Shares Outstanding297,250,700
10 Day Avg. Volume1,433,072
30 Day Avg. Volume1,348,167
Financial Highlights & Ratios
PEG Ratio-0.02
Price to Book (P/B)-12.45
Price to Sales (P/S)1.81
P/FCF Ratio8.71
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£290.00Price Target Upside1.40% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering5
EPS Forecast (FY)0.19
Revenue Forecast (FY)£395.52M
Moonpig Group Plc Business Overview & Revenue Model
Company Description
Moonpig Group PLC, including its various operations, functions as an e-commerce platform for greeting cards and a selection of gifts. It primarily serves markets in the United Kingdom and the Netherlands. The company distributes its merchandise us...
How the Company Makes Money
Moonpig Group makes money primarily from direct-to-consumer online sales of personalised greeting cards and related gifting products. Its revenue model is transaction-driven: customers place orders on its websites/apps, choose a card design, add p...
Moonpig Group Plc Financial Statement Overview
Summary
Income Statement
68
Positive
Balance Sheet
34
Negative
Cash Flow
76
Positive
| Breakdown | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 372.97M | 350.07M | 341.14M | 320.13M | 304.33M |
| Gross Profit | 199.25M | 208.57M | 202.53M | 163.96M | 140.41M |
| EBITDA | 104.55M | 40.78M | 91.81M | 72.03M | 62.64M |
| Net Income | 51.72M | -11.08M | 34.17M | 26.61M | 31.44M |
Balance Sheet | |||||
| Total Assets | 177.23M | 189.99M | 258.53M | 289.70M | 173.54M |
| Cash, Cash Equivalents and Short-Term Investments | 9.09M | 12.65M | 9.64M | 22.39M | 101.68M |
| Total Debt | 117.19M | 108.59M | 134.69M | 190.04M | 185.48M |
| Total Liabilities | 231.45M | 223.20M | 254.70M | 323.42M | 242.86M |
| Stockholders Equity | -54.22M | -33.22M | 3.84M | -33.72M | -69.32M |
Cash Flow | |||||
| Free Cash Flow | 77.46M | 65.89M | 60.83M | 14.57M | 38.74M |
| Operating Cash Flow | 81.49M | 79.20M | 74.58M | 37.20M | 48.48M |
| Investing Cash Flow | -15.85M | -13.15M | -13.55M | -111.23M | -9.74M |
| Financing Cash Flow | -69.12M | -63.01M | -73.63M | -5.11M | -2.86M |
Moonpig Group Plc Technical Analysis
Positive
286.00
Price Trends
271.52
Positive
243.20
Positive
226.26
Positive
Market Momentum
1.95
Positive
44.13
Neutral
13.03
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MOON, the sentiment is Positive. The current price of 286 is above the 20-day moving average (MA) of 282.67, above the 50-day MA of 271.52, and above the 200-day MA of 226.26, indicating a neutral trend. The MACD of 1.95 indicates Positive momentum. The RSI at 44.13 is Neutral, neither overbought nor oversold. The STOCH value of 13.03 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MOON.
Moonpig Group Plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | £245.79M | 8.20 | 9.00% | 6.80% | 7.41% | -34.98% | |
66 Neutral | £1.78B | 11.93 | 105.88% | 8.60% | 4.39% | -1.37% | |
65 Neutral | £805.58M | 16.99 | -99.49% | 1.19% | 6.54% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | £54.56M | 46.94 | 9.46% | 0.04% | -6.13% | -82.79% | |
55 Neutral | £83.55M | -41.59 | -2.17% | 1.09% | -38.65% | -792.57% | |
45 Neutral | £578.00M | -3.77 | -90.46% | 4.50% | -30.52% | -2064.92% |
* Consumer Cyclical Sector Average
GB:MOON
Moonpig Group Plc
273.00
77.94
39.96%
GB:CARD
Card Factory
73.50
-25.81
-25.99%
GB:DNLM
Dunelm Group
882.50
-273.38
-23.65%
GB:IGR
IG Design
92.00
37.07
67.50%
GB:SMWH
WH Smith
384.40
-278.72
-42.03%
GB:WRKS
TheWorks.co.uk plc
87.30
36.05
70.34%
Moonpig Group Plc Corporate Events
Regulatory Filings and Compliance
Moonpig Confirms Share Capital and Voting Rights Structure
Neutral
Sep 1, 2026
Moonpig Group plc has confirmed that as of 31 August 2026 its issued share capital comprises 297,250,690 ordinary shares of 10 pence each, with no shares held in treasury and an equal total number of voting rights. The company also holds 1,894,405...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Cancels Shares After Latest Buyback Tranche
Positive
Sep 1, 2026
Moonpig Group plc has cancelled a series of ordinary shares as part of its previously announced share repurchase programme, buying back tranches between 24 and 28 August 2026 at weighted average prices around 284 to 291 pence per share. The buybac...
Business Operations and StrategyStock BuybackFinancial Disclosures
Moonpig Shrinks Share Base with August Buybacks
Positive
Aug 17, 2026
Moonpig Group plc has repurchased and cancelled 447,814 ordinary shares between 10 and 14 August 2026 under its up to £32.5m share buyback programme, at weighted average prices around 283 to 286 pence per share, with J.P. Morgan Securities pl...
Financial DisclosuresShareholder Meetings
Moonpig Schedules September Trading Update Ahead of AGM
Neutral
Aug 17, 2026
Moonpig Group plc said it will publish a trading update on 16 September 2026 at 7:00 a.m., timed ahead of its annual general meeting on the same day. The scheduled update signals that investors and other stakeholders can expect fresh detail on rec...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback
Positive
Aug 10, 2026
Moonpig Group Plc operates in the online greetings cards and gifts industry, focusing on personalised cards and associated merchandise sold through its digital platforms. The company targets consumers in the U.K. and other markets seeking customis...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Cuts Share Count with Latest Buyback Tranche
Positive
Aug 3, 2026
Moonpig Group plc has repurchased and cancelled a series of its own ordinary shares between 27 and 31 July 2026 as part of a share buyback programme of up to £32.5 million. The transactions, executed by J.P. Morgan Securities, were conducted ...
Business Operations and StrategyRegulatory Filings and Compliance
Moonpig updates market on voting rights and share capital
Neutral
Aug 3, 2026
Moonpig Group plc has confirmed that its issued share capital stands at 299,064,646 ordinary shares of 10 pence each as of 31 July 2026, with no shares held in treasury and the same number of voting rights in the market. While the company holds 2,...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Cuts Share Count Further with Ongoing Buyback Programme
Positive
Jul 27, 2026
Moonpig Group plc has continued to execute its share repurchase programme of up to £32.5 million, buying back and cancelling 488,200 ordinary shares between 20 and 24 July 2026. The transactions, executed via broker J.P. Morgan Securities, we...
Business Operations and StrategyStock Buyback
Moonpig Tightens Capital Base with Ongoing Share Buyback
Positive
Jul 20, 2026
Moonpig Group plc has continued to reshape its capital structure through an ongoing share repurchase programme, cancelling ordinary shares bought in the market to reduce the number of shares in issue. The transactions, executed between 13 and 17 J...
Stock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count with Ongoing Buyback Programme
Positive
Jul 13, 2026
Moonpig Group plc has continued to execute its previously announced £32.5m share repurchase programme, buying back and cancelling just under 500,000 ordinary shares of 10 pence each between 6 and 10 July 2026 at weighted average prices rangin...
Financial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
Moonpig Publishes 2026 Annual Report and Sets September AGM in London
Neutral
Jul 9, 2026
Moonpig Group plc has published its Annual Report and Accounts for the year ended 30 April 2026 and the Notice of its 2026 Annual General Meeting, making both documents available to shareholders online and via the UK’s National Storage Mecha...
Executive/Board ChangesRegulatory Filings and Compliance
Moonpig Executives Boost Holdings as Incentive Awards Vest
Positive
Jul 8, 2026
Moonpig Group plc has disclosed a series of share transactions involving its executive directors following the vesting of deferred bonus, long-term incentive and buyout awards. The awards, satisfied via an Employee Benefit Trust at a price of ...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback Programme
Positive
Jul 6, 2026
Moonpig Group Plc has continued executing its previously announced £32.5m share repurchase programme, buying back and cancelling ordinary shares between 29 June and 3 July 2026 at prices ranging from about 232 pence to 260 pence. The transact...
Stock BuybackRegulatory Filings and Compliance
Moonpig Cuts Share Count with June Buyback Tranche
Positive
Jun 29, 2026
Moonpig Group plc has repurchased and cancelled a series of ordinary shares between 22 and 26 June 2026 as part of its previously announced £32.5m buyback programme, with transactions executed by J.P. Morgan Securities. Following these purcha...
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Moonpig lifts earnings, cash returns as data-driven gifting model delivers growth
Positive
Jun 25, 2026
Moonpig Group reported a strong FY26, with revenue up 6.5% to £373m, adjusted EBITDA up 8.1% to £104.6m and adjusted EPS rising 19.5% to 18p, underpinned by higher average order values and growth in active customers to 12.3 million. The ...
Stock BuybackRegulatory Filings and Compliance
Moonpig cancels 591k shares amid ongoing £32.5m buyback
Positive
Jun 22, 2026
Moonpig Group plc has repurchased and cancelled 591, – shares of its 10 pence ordinary stock between 15 and 19 June 2026 as part of its previously announced £32.5 million share buyback programme. The transactions, executed by J.P. Morga...
Stock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count with Ongoing Buyback Programme
Positive
Jun 15, 2026
Moonpig Group plc has continued executing its previously announced share repurchase programme, buying back and cancelling a series of ordinary 10 pence shares between 8 and 12 June 2026 through broker J.P. Morgan Securities. Following these transa...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Moonpig Reduces Share Count Through Ongoing Buyback Programme
Positive
Jun 8, 2026
Moonpig Group plc has repurchased and cancelled a series of ordinary shares between 1 June 2026 and 5 June 2026 under its previously announced £32.5m share buyback programme, using J.P. Morgan Securities plc as broker. Following these transac...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.