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Churchill China PLC (GB:CHH)
LSE:CHH
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Churchill China (CHH) AI Stock Analysis

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GB:CHH

Churchill China

(LSE:CHH)

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Neutral 61 (OpenAI - 4o)
Rating:61Neutral
Price Target:
375.00p
▲(0.00% Upside)
Churchill China's stock score is primarily influenced by its strong valuation, offering a low P/E ratio and high dividend yield. However, the technical analysis indicates bearish momentum, which is a significant risk. The financial performance is stable but shows areas needing improvement, particularly in cash flow generation.

Churchill China (CHH) vs. iShares MSCI United Kingdom ETF (EWC)

Churchill China Business Overview & Revenue Model

Company DescriptionChurchill China plc manufactures and sells ceramic and related products in the United Kingdom, rest of Europe, the United States, and internationally. It provides plates, bowls, trays and boards, crates and carriers, stands and risers, cookware, counter serving ware, cups, mugs, saucers, beverage pots, jugs, chip mugs, dip pots and sauce dishes, lids, glassware, cutlery, utensils, and accessories, as well as raw materials for the ceramics industry. The company offers its products to pubs, restaurant and hotel chains, sports and conference venues, health and education establishments, and contract caterers, as well as for consumer use. The company was founded in 1795 and is headquartered in Stoke-on-Trent, the United Kingdom.
How the Company Makes MoneyChurchill China generates revenue through the sale of its ceramic tableware and related products to various market segments, including hospitality, retail, and export markets. The company has established strong relationships with key customers in the food service industry, which contributes significantly to its earnings. Key revenue streams include direct sales of tableware to restaurants and hotels, as well as partnerships with distributors and wholesalers. Furthermore, Churchill benefits from its ability to offer customized products for specific clients, which allows for higher margins. The company also invests in marketing and brand development to enhance its presence in both domestic and international markets, further driving sales growth.

Churchill China Financial Statement Overview

Summary
Income Statement
65
Positive
Balance Sheet
75
Positive
Cash Flow
55
Neutral
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue78.28M82.34M82.53M60.84M36.36M
Gross Profit67.38M74.85M9.17M50.79M935.00K
EBITDA12.29M14.37M12.62M8.83M2.71M
Net Income6.37M7.72M7.89M4.17M113.00K
Balance Sheet
Total Assets79.11M80.55M75.87M64.30M54.57M
Cash, Cash Equivalents and Short-Term Investments10.10M13.93M14.66M19.05M14.00M
Total Debt550.00K1.01M730.00K409.00K433.00K
Total Liabilities17.85M20.61M19.23M21.62M17.43M
Stockholders Equity61.26M59.94M56.65M42.68M37.14M
Cash Flow
Free Cash Flow645.00K3.07M-731.00K6.00M-1.47M
Operating Cash Flow3.65M8.47M3.97M9.75M987.00K
Investing Cash Flow-3.10M-296.00K-5.74M-3.71M-2.41M
Financing Cash Flow-4.38M-3.85M-3.68M-1.73M-411.00K

Churchill China Technical Analysis

Technical Analysis Sentiment
Negative
Last Price375.00
Price Trends
50DMA
405.95
Negative
100DMA
475.08
Negative
200DMA
506.33
Negative
Market Momentum
MACD
-12.15
Positive
RSI
41.61
Neutral
STOCH
44.93
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CHH, the sentiment is Negative. The current price of 375 is below the 20-day moving average (MA) of 382.90, below the 50-day MA of 405.95, and below the 200-day MA of 506.33, indicating a bearish trend. The MACD of -12.15 indicates Positive momentum. The RSI at 41.61 is Neutral, neither overbought nor oversold. The STOCH value of 44.93 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CHH.

Churchill China Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£51.79M7.6614.20%10.69%-7.42%-42.84%
74
Outperform
£53.30M8.4019.42%0.57%2.64%23.89%
70
Neutral
£63.56M47.223.37%1.52%9.26%31.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£39.04M8.148.35%7.13%-3.45%-35.25%
47
Neutral
£14.13M162.700.17%3.41%-3.72%
45
Neutral
£34.26M-19.58%3.02%-4.23%-435.86%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHH
Churchill China
375.00
-399.08
-51.56%
GB:CFX
Colefax
910.00
105.59
13.13%
GB:PMP
Portmeirion
102.50
-111.07
-52.01%
GB:ULTP
Ultimate Products plc
60.60
-72.85
-54.59%
GB:SDG
Sanderson Design Group PLC
47.70
-17.80
-27.18%
GB:LIKE
Likewise Group Plc
26.00
10.00
62.50%

Churchill China Corporate Events

Business Operations and StrategyFinancial Disclosures
Churchill China Reports Decline in H1 2025 Revenue Amid Market Challenges
Negative
Sep 3, 2025

Churchill China reported a challenging first half of 2025, with revenue decreasing by 5.2% to £38.5 million. The company faced significant headwinds in the hospitality sector, including increased labor costs and weak consumer sentiment, which impacted profitability. Despite these challenges, Churchill China maintained stable market share and focused on operational efficiency and automation investments to counteract cost pressures. The company remains optimistic about medium-term market recovery and continues to prioritize maintaining a healthy cash balance.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025