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1-800 Flowers (FLWS) AI Stock Analysis

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FLWS

1-800 Flowers

(NASDAQ:FLWS)

Select Model
Rating:44Neutral
Price Target:$2.50â–¼(-4.21% Downside)
Action:reiterated
Date:11/05/26

FLWS scores low primarily due to sharply weakened profitability and higher balance-sheet leverage, which increase financial risk despite improved TTM operating cash flow. Technicals remain in a broader downtrend with only neutral momentum signals. The earnings call adds a modest offset from stabilization initiatives and expected positive adjusted EBITDA guidance, but near-term revenue is still guided lower and leverage/cash constraints remain key risks.

Positive Factors
Portfolio SimplificationThe divestiture narrows management focus toward primary brands while generating capital for debt reduction and reinvestment. Simplifying the portfolio can reduce operating complexity, improve capital allocation, and support a more sustainable transformation over the next several quarters.
Negative Factors
Profitability DeteriorationThe move from modest profitability to deep losses indicates that the current cost structure is not absorbing weaker sales effectively. Persistent operating and EBITDA losses can consume cash, limit reinvestment, and make the planned recovery dependent on successful execution of cost and demand initiatives.

1-800 Flowers Key Performance Indicators (KPIs)

Revenue by SegmentAnalyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.

$0.00$250.00M$500.00M$750.00MMar 21Jun 21Oct 21Dec 21Mar 22Jul 22Oct 22Jan 23Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26
Chart Insights

Ecommerce’s recurring holiday peaks are eroding and off‑season quarters show a steady downtrend, suggesting structural traffic and acquisition problems rather than pure seasonality. Management’s cost cuts and AI/Martech improvements have helped margins, but near‑term revenue will likely remain pressured as they absorb consultant/incentive costs and shift marketing toward top/mid‑funnel. Recovery hinges on faster marketplace/delivery adoption and continued strength in Gourmet/gift baskets—strategic levers that should help over 2–3 years but won’t instantly reverse the revenue slide.

Data provided by:The Fly

1-800 Flowers (FLWS) vs. SPDR S&P 500 ETF (SPY)

-40%-20%0%20%40%60%FLWS-18.44%SPY+13.89%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$167.30M
Dividend Yield
―
Average Volume (3M)
415.54K
Price to Earnings (P/E)
-1.2
Beta (1Y)
1.77
Revenue Growth
-12.00%
EPS Growth
38.48%
Country
US
Employees
3,300
Sector
Consumer Cyclical
Sector Strength
61
Industry
Specialty Retail

1-800 Flowers Business Overview & Revenue Model

Company Description

1-800-FLOWERS.COM, Inc., operating with its subsidiaries, functions as a leading purveyor of diverse gift items suitable for numerous celebrations, catering to both domestic and international markets. The company's operations are segmented into three...

1-800 Flowers Earnings Call Summary

Earnings Call Date:Nov 05, 2026(Q1-2027)|% Change Since:-7.77%|Next Earnings Date:Feb 04, 2027
Earnings Call SentimentNeutral

The call conveyed cautious optimism about early improvements in demand on the two primary websites, higher average order value, portfolio simplification, cost discipline, and planned technology and operational initiatives. However, these positives were weighed against an 11.1% consolidated revenue decline, a 36% demand decline across other websites, lower B2B and segment revenue, gross margin pressure, a substantial Adjusted EBITDA loss, elevated net debt, and guidance for fiscal 2027 revenue to decline 2% to 5%. Overall, the tone was mixed with improving operational trends but continued significant financial and demand challenges.

Positive Updates

Primary Website Demand Trends Improved
Net Order Demand on 1-800-flowers.com and harryanddavid.com declined 8% year-over-year in Q1 fiscal 2027, improving from a 12.6% decline in Q1 fiscal 2026. The decline moderated further to low single digits in October versus double digits a year earlier, and 1-800-FLOWERS.COM was reported as comping positive over the last two weeks.

Negative Updates

Consolidated Revenue Decline
Total consolidated revenue was $171.4 million, down 11.1% from $192.7 million in the prior-year period.

Company Guidance

For fiscal 2027, the company now expects total revenues to decline between 2% and 5%, and Adjusted EBITDA to be in the range of approximately $10 million-$15 million; it expects borrowings under the revolver to be fully repaid during the fiscal second quarter, marketing and digital initiatives to begin contributing in Q2 with benefits building over time, the AI-powered shopping agent to launch this month, the direct ship backup program to expand during November, and network optimization to begin providing benefits at the beginning of FY 2028, with none of that included in the guidance.

1-800 Flowers Financial Statement Overview

Summary

Financial performance is weak, led by materially deteriorating profitability (TTM revenue down ~2.9% with a sizable net loss and negative operating profit/EBITDA). Balance-sheet risk has risen with higher leverage (debt ~$283M vs equity ~$93M; ~1.73 debt-to-equity) and a reduced equity cushion. A partial offset is improved cash generation versus 2025 lows (TTM operating cash flow ~+$31M; slightly positive free cash flow), though cash flow remains volatile and modest relative to losses.

Income Statement

22Negative

Balance Sheet

38Negative

Cash Flow

40Negative
Financial statement breakdown
BreakdownTTMJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue1.46B1.50B1.69B1.83B2.02B2.21B
Gross Profit553.07M571.34M652.27M734.75M757.53M821.74M
EBITDA-63.27M-64.19M-144.30M65.15M20.96M85.85M
Net Income-136.14M-134.76M-199.99M-6.11M-44.70M29.61M
Balance Sheet
Total Assets731.14M636.99M772.62M1.08B1.11B1.15B
Cash, Cash Equivalents and Short-Term Investments9.40M11.37M46.50M159.44M126.81M31.46M
Total Debt364.50M248.94M271.33M309.49M329.48M299.08M
Total Liabilities638.24M493.34M504.33M617.44M636.29M642.32M
Stockholders Equity92.90M143.65M268.28M466.34M471.84M509.41M
Cash Flow
Free Cash Flow2.85M-12.97M-67.83M56.37M70.70M-61.22M
Operating Cash Flow31.20M18.31M-26.36M95.00M115.35M5.19M
Investing Cash Flow-27.78M-31.28M-44.46M-42.30M-50.83M-89.69M
Financing Cash Flow-1.20M-22.16M-42.11M-20.07M30.82M-57.61M

1-800 Flowers Technical Analysis

Technical Analysis SentimentNegative
Last Price2.61

Price Trends

50DMA2.80Negative
100DMA3.35Negative
200DMA3.56Negative

Market Momentum

MACD-0.05Positive
RSI43.04Neutral
STOCH46.35Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLWS, the sentiment is Negative. The current price of 2.61 is below the 20-day moving average (MA) of 2.76, below the 50-day MA of 2.80, and below the 200-day MA of 3.56, indicating a bearish trend. The MACD of -0.05 indicates Positive momentum. The RSI at 43.04 is Neutral, neither overbought nor oversold. The STOCH value of 46.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLWS.

1-800 Flowers Risk Analysis

1-800 Flowers disclosed 42 risk factors in its most recent earnings report. 1-800 Flowers reported the most risks in the "Ability to Sell" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Ability to Sell - Risks related to the company’s ability to sell goods and services

Latest Risks Added

0 New Risks

1-800 Flowers Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

FLWS against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
LQDTLQDT80Outperform$1.44B42.7615.18%―5.18%24.25%
ETSYETSY67Neutral$7.62B8.22-91.69%―0.69%521.02%
BZUNBZUN64Neutral$196.89M-9.66-3.70%―11.59%25.34%
CHWYCHWY64Neutral$9.30B34.2862.13%―5.86%81.66%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
TDUPTDUP59Neutral$193.01M-7.89-39.12%―14.07%41.47%
FLWSFLWS44Neutral$170.15M-1.22-75.77%―-12.00%38.48%

* Consumer Cyclical Sector Average

Performance Comparison

-50%0%50%100%FLWSLQDTETSYBZUNCHWYTDUPDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
FLWS and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
FLWS1-800-FLOWERS.COM, Inc.2.61-0.58-18.18%
LQDTLiquidity Services45.1521.9794.78%
ETSYEtsy Inc88.2931.1954.62%
BZUNBaozun Inc3.480.5117.17%
CHWYChewy Inc22.60-10.93-32.60%
TDUPThredup, Inc.1.50-5.98-79.95%

1-800 Flowers Corporate Events

Business Operations and StrategyM&A Transactions

1-800 Flowers streamlines portfolio with personalization asset sale

Positive
Sep 29, 2026

On September 26, 2026, 1-800-FLOWERS.COM, Inc. agreed to sell the assets and certain liabilities of its PersonalizationMall.com, Things Remembered and related personalization operations to PlanetArt, LLC for $45 million in cash, subject to customary...

Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing

1-800 Flowers Extends Credit Covenants Amid Transformation

Negative
Sep 10, 2026

On September 10, 2026, 1-800-FLOWERS.COM reported fiscal 2026 results for the year ended June 28, 2026, posting revenue of $1.50 billion, a net loss of $134.8 million including a $45.2 million non-cash impairment, and sharply lower adjusted EBITDA of...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 05, 2026