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1-800 Flowers (FLWS)
NASDAQ:FLWS
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1-800 Flowers (FLWS) AI Stock Analysis

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FLWS

1-800 Flowers

(NASDAQ:FLWS)

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Neutral 42 (OpenAI - Gpt-5.6Sol)
Rating:42Neutral
Price Target:
$2.50
▼(-33.16% Downside)
Action:Reiterated
Date:09/13/26
The score is weighed down primarily by weak financial performance (declining revenue, sustained losses, higher leverage, and negative free cash flow) and bearish technicals (below major moving averages with negative MACD). The earnings call adds some offset via credible cost-savings execution and an EBITDA improvement outlook, but continued revenue decline guidance and capital-structure uncertainty limit upside. Valuation provides limited support due to a negative P/E and no dividend yield.
Positive Factors
Loyal customer base
A large repeat-customer contribution and substantial loyalty membership base can support retention, marketing efficiency, and recurring demand across occasions. The customer mix also gives the company a durable foundation for cross-selling floral, food, and personalized gifts.
Negative Factors
Persistent revenue contraction
Another expected year of revenue contraction indicates that the business has not yet stabilized its demand base, despite management’s transformation efforts. Sustained declines can reduce scale benefits, constrain reinvestment, and make recovery dependent on execution that management expects to be gradual.
Read all positive and negative factors
Positive Factors
Negative Factors
Loyal customer base
A large repeat-customer contribution and substantial loyalty membership base can support retention, marketing efficiency, and recurring demand across occasions. The customer mix also gives the company a durable foundation for cross-selling floral, food, and personalized gifts.
Read all positive factors

1-800 Flowers Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Analyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.
Chart InsightsEcommerce’s recurring holiday peaks are eroding and off‑season quarters show a steady downtrend, suggesting structural traffic and acquisition problems rather than pure seasonality. Management’s cost cuts and AI/Martech improvements have helped margins, but near‑term revenue will likely remain pressured as they absorb consultant/incentive costs and shift marketing toward top/mid‑funnel. Recovery hinges on faster marketplace/delivery adoption and continued strength in Gourmet/gift baskets—strategic levers that should help over 2–3 years but won’t instantly reverse the revenue slide.
Data provided by:The Fly

1-800 Flowers (FLWS) vs. SPDR S&P 500 ETF (SPY)

1-800 Flowers Business Overview & Revenue Model

Company Description
1-800-FLOWERS.COM, Inc., operating with its subsidiaries, functions as a leading purveyor of diverse gift items suitable for numerous celebrations, catering to both domestic and international markets. The company's operations are segmented into th...
How the Company Makes Money
The company primarily makes money by selling gifts directly to consumers and businesses across its brand portfolio via its websites, mobile experiences, and phone/contact center operations. Revenue is generated from (1) product sales: flowers and ...

1-800 Flowers Earnings Call Summary

Earnings Call Date:Sep 10, 2026
(Q4-2026)
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% Change Since: |
Next Earnings Date:Oct 29, 2026
Earnings Call Sentiment Neutral
The call presented meaningful progress in organizational simplification, cost savings, digital modernization, marketing measurement, customer segmentation, and financial flexibility. However, those improvements were accompanied by substantial fourth-quarter and full-year revenue declines, lower gross margin, materially lower fiscal 2026 adjusted EBITDA, higher net debt, and fiscal 2027 guidance for another mid-single-digit revenue decline. The operational transformation is progressing, but financial performance remains challenged and the recovery is expected to be gradual.
Positive Updates
Amended Credit Facility Provides Greater Flexibility
The company amended its credit agreement to extend the existing covenant relief period and gain greater flexibility to retain a portion of potential asset-sale proceeds for reinvestment in the business. Management said the amendment also better positions the company to pursue a capital-raising process.
Negative Updates
Fourth-Quarter Revenue Decline
Consolidated fourth-quarter revenue declined 12.9% to $293.1 million. Consumer Floral and Gifts declined 13.4%, Gourmet Foods and Gift Baskets declined 15.4%, and BloomNet increased 1.9%.
Read all updates
Q4-2026 Updates
Negative
Amended Credit Facility Provides Greater Flexibility
The company amended its credit agreement to extend the existing covenant relief period and gain greater flexibility to retain a portion of potential asset-sale proceeds for reinvestment in the business. Management said the amendment also better positions the company to pursue a capital-raising process.
Read all positive updates
Company Guidance
For fiscal 2027, the company expects revenue to decline in the mid-single-digit range and adjusted EBITDA to be in the range of $10 million-$15 million, including approximately $12 million of additional variable compensation expense compared with fiscal 2026; the revenue outlook does not assume any incremental benefit from investments that may be funded through capital raising activities or potential divestitures. Management expects to benefit from approximately $50 million of run rate cost savings in fiscal 2027, with the full benefit of an additional $15 million-$20 million of opportunities expected in fiscal 2028, while continuing to invest in marketing, MarTech stack, and digital customer experience. The company expects the rate of revenue decline to moderate as it progresses throughout 2027 and anticipates improvement on the top line throughout the year, but does not expect these improvements to be linear from quarter to quarter and is not giving specific quarterly guidance.

1-800 Flowers Financial Statement Overview

Summary
Income statement trends are weak with declining TTM revenue, negative EBIT/EBITDA, and a multi-year shift from profitability (2021–2022) to sustained losses (2023–TTM). Balance sheet risk has risen as debt-to-equity increased (~1.31) and ROE is deeply negative, while cash flow has deteriorated to negative TTM free cash flow despite positive operating cash flow—indicating inconsistent self-funding and elevated financial strain.
Income Statement
34
Negative
Balance Sheet
46
Neutral
Cash Flow
40
Negative
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue1.50B1.69B1.83B2.02B2.21B
Gross Profit571.34M652.27M734.75M757.53M821.74M
EBITDA-16.03M-144.30M65.15M20.96M85.85M
Net Income-134.76M-199.99M-6.11M-44.70M29.61M
Balance Sheet
Total Assets636.99M818.32M1.08B1.11B1.15B
Cash, Cash Equivalents and Short-Term Investments11.37M46.50M159.44M126.81M31.46M
Total Debt248.94M271.33M309.49M329.48M299.08M
Total Liabilities493.34M550.04M617.44M636.29M642.32M
Stockholders Equity143.65M268.28M466.34M471.84M509.41M
Cash Flow
Free Cash Flow-12.97M-67.83M56.37M70.70M-61.22M
Operating Cash Flow18.31M-26.36M95.00M115.35M5.19M
Investing Cash Flow-31.28M-44.46M-42.30M-50.83M-89.69M
Financing Cash Flow-22.16M-42.11M-20.07M30.82M-57.61M

1-800 Flowers Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.74
Price Trends
50DMA
3.68
Negative
100DMA
3.88
Negative
200DMA
3.83
Negative
Market Momentum
MACD
-0.30
Positive
RSI
34.92
Neutral
STOCH
45.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLWS, the sentiment is Negative. The current price of 3.74 is above the 20-day moving average (MA) of 3.18, above the 50-day MA of 3.68, and below the 200-day MA of 3.83, indicating a bearish trend. The MACD of -0.30 indicates Positive momentum. The RSI at 34.92 is Neutral, neither overbought nor oversold. The STOCH value of 45.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLWS.

1-800 Flowers Risk Analysis

1-800 Flowers disclosed 42 risk factors in its most recent earnings report. 1-800 Flowers reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

1-800 Flowers Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$1.36B41.1415.18%―5.18%24.25%
66
Neutral
$6.33B32.28-17.67%―0.73%44.07%
66
Neutral
$7.36B35.1349.51%―5.86%81.66%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
$175.37M-8.33-3.70%―11.59%25.34%
48
Neutral
$292.88M-12.60-37.30%―15.58%64.75%
42
Neutral
$180.36M-1.28-63.92%―-10.81%33.07%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLWS
1-800 Flowers
2.68
-2.09
-43.82%
LQDT
Liquidity Services
43.61
16.31
59.74%
ETSY
Etsy
68.44
4.26
6.64%
BZUN
Baozun
2.94
-1.12
-27.59%
CHWY
Chewy
18.27
-21.39
-53.93%
TDUP
thredUP
2.25
-6.96
-75.57%

1-800 Flowers Corporate Events

Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
1-800 Flowers Extends Credit Covenants Amid Transformation
Negative
Sep 10, 2026
On September 10, 2026, 1-800-FLOWERS.COM reported fiscal 2026 results for the year ended June 28, 2026, posting revenue of $1.50 billion, a net loss of $134.8 million including a $45.2 million non-cash impairment, and sharply lower adjusted EBITDA...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 13, 2026