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e.l.f. Beauty (ELF)
NYSE:ELF
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e.l.f. Beauty (ELF) AI Stock Analysis

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ELF

e.l.f. Beauty

(NYSE:ELF)

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Neutral 68 (OpenAI - Gpt-5.6Sol)
Rating:68Neutral
Price Target:
$102.00
▼(-3.56% Downside)
Action:Reiterated
Date:08/25/26
The score is driven primarily by solid financial fundamentals (notably strong cash flow and growth) and a constructive technical uptrend. These positives are tempered by pressured recent profitability and higher leverage, while valuation is the largest headwind due to the very high P/E. The latest earnings call was supportive with raised guidance, but one-time benefits and organic/unit softness add execution risk.
Positive Factors
Sustained revenue and brand expansion
Revenue growth has remained unusually consistent, with 30 consecutive quarters of expansion and strong international momentum. The broadening contribution from non-e.l.f. brands, skincare, digital channels and new retail doors diversifies growth and can support repeat demand beyond a single product cycle.
Negative Factors
Compressed profitability
Net margin has fallen to roughly 3% from healthy double-digit levels, while operating profitability also declined. This compression reduces earnings quality and leaves less room for mistakes, making revenue growth less valuable if costs do not normalize over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Sustained revenue and brand expansion
Revenue growth has remained unusually consistent, with 30 consecutive quarters of expansion and strong international momentum. The broadening contribution from non-e.l.f. brands, skincare, digital channels and new retail doors diversifies growth and can support repeat demand beyond a single product cycle.
Read all positive factors

e.l.f. Beauty Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where the company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart Insightse.l.f. is clearly moving from U.S.-led growth toward an acquisition- and international-driven flywheel: recent gains are being powered disproportionately by Rhode/Naturium and faster international rollouts (management pegs Rhode at ~9ppt of next-year growth). That’s positive for scale and skincare exposure, but it masks softer organic demand in the core e.l.f. U.S. business—unit volumes remain pressured after price increases and management is increasing marketing and running pricing tests. Upside hinges on international execution and successful innovation/pricing reversals; downside risks include tariffs, elevated SG&A, and execution timing.
Data provided by:The Fly

e.l.f. Beauty (ELF) vs. SPDR S&P 500 ETF (SPY)

e.l.f. Beauty Business Overview & Revenue Model

Company Description
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys...
How the Company Makes Money
e.l.f. Beauty makes money primarily by selling beauty products (makeup and skincare) through a multi-channel distribution model. (1) Retail/wholesale sales: A significant portion of revenue comes from selling products to major third-party retailer...

e.l.f. Beauty Earnings Call Summary

Earnings Call Date:Aug 05, 2026
(Q1-2027)
|
% Change Since: |
Next Earnings Date:Nov 04, 2026
Earnings Call Sentiment Positive
The call presents a strongly positive operational and financial picture: robust revenue growth (36% YoY), substantial international expansion (61% international growth), a meaningful contribution from the rhode acquisition (~$160M in Q1 with a $27M single-day DTC launch), and raised full-year guidance for sales and EBITDA. Profitability expanded materially in Q1, though a sizable portion of margin and net income improvement was driven by a one-time $50M tariff refund that management intends to reinvest across pricing and marketing over the rest of the year. Management is investing heavily in marketing, supply chain diversification and brand expansion (including international rollouts and a new haircare category), which increased SG&A and will pressure near-term operating leverage but is intended to drive long-term growth. On balance, the positive drivers (strong top-line beats, raised guidance, brand momentum, cash strength and supply-chain progress) outweigh the transitory headwinds (one-time tariff benefit, unit declines, temporary higher spending and certain market lapping effects).
Positive Updates
Robust Top-Line Growth and Durable Momentum
Net sales grew 36% year-over-year in Q1; company delivered its 30th consecutive quarter of net sales growth. U.S. net sales grew 29% and international net sales grew 61%.
Negative Updates
Organic Q1 Weakness Excluding rhode
Organic net sales excluding rhode were largely in line with a high single-digit decline in Q1, driven by lapping a busy shipping period tied to an ERP cutover and cycling the prior launch of Glow Reviver Melting Lip Balm.
Read all updates
Q1-2027 Updates
Negative
Robust Top-Line Growth and Durable Momentum
Net sales grew 36% year-over-year in Q1; company delivered its 30th consecutive quarter of net sales growth. U.S. net sales grew 29% and international net sales grew 61%.
Read all positive updates
Company Guidance
e.l.f. Beauty raised its fiscal 2027 guidance, now expecting net sales growth of approximately 18%–20% (up from 12%–14%), adjusted EBITDA of $401M–$407M (implying roughly a 21% margin, up ~20 bps year-over-year), adjusted net income of $212M–$215M and adjusted EPS of $3.50–$3.55 (vs. prior $3.27–$3.32), with an adjusted tax rate of ~25%–26% and a fully diluted share count of ~60.5M. Management expects rhode to contribute ~13 percentage points to net sales growth (vs. 9 ppt previously) and to drive organic net sales growth of ~6%–7% for the year (10%–12% organic for the balance of the year); Q2 total net sales are expected in the mid‑30s. They forecast full‑year gross margin up ~200 basis points (excluding the one‑time $50M IEEPA tariff refund benefit gross margin is expected to be ~flat year-over-year), plan marketing & digital at the high end of a 23%–25% range (tracking ahead in the back half), will fully reinvest the $50M tariff refund Q2–Q4 (net 0 EBITDA impact on the year), and maintain a strong balance sheet (cash ~$344M at quarter end and net debt <1.5x adjusted EBITDA).

e.l.f. Beauty Financial Statement Overview

Summary
Strong and improving free cash flow is a major positive, supported by very strong gross margins and continued revenue growth. Offsetting this, profitability has compressed sharply (TTM net margin ~3%) and leverage has risen meaningfully versus prior years, reducing earnings quality and balance-sheet resilience.
Income Statement
62
Positive
Balance Sheet
54
Neutral
Cash Flow
78
Positive
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue1.76B1.64B1.31B1.02B578.84M392.15M
Gross Profit1.31B1.16B935.69M724.10M390.40M251.73M
EBITDA221.87M160.60M206.25M182.57M85.31M54.63M
Net Income59.61M26.32M112.09M127.66M61.53M21.77M
Balance Sheet
Total Assets2.46B2.39B1.25B1.13B595.60M494.63M
Cash, Cash Equivalents and Short-Term Investments344.24M289.69M148.69M108.18M120.78M43.35M
Total Debt921.65M916.90M313.02M290.60M82.17M117.00M
Total Liabilities1.29B1.26B487.32M486.68M184.58M182.20M
Stockholders Equity1.17B1.13B760.86M642.57M411.02M312.43M
Cash Flow
Free Cash Flow280.16M190.06M115.32M62.49M100.16M14.70M
Operating Cash Flow296.94M212.51M133.84M71.15M101.88M19.51M
Investing Cash Flow-599.36M-605.25M-19.10M-284.66M-1.72M-4.82M
Financing Cash Flow478.34M533.92M-74.45M200.94M-22.73M-29.11M

e.l.f. Beauty Technical Analysis

Technical Analysis Sentiment
Positive
Last Price105.77
Price Trends
50DMA
91.45
Positive
100DMA
76.06
Positive
200DMA
77.03
Positive
Market Momentum
MACD
0.70
Positive
RSI
42.87
Neutral
STOCH
8.52
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ELF, the sentiment is Positive. The current price of 105.77 is above the 20-day moving average (MA) of 102.22, above the 50-day MA of 91.45, and above the 200-day MA of 77.03, indicating a neutral trend. The MACD of 0.70 indicates Positive momentum. The RSI at 42.87 is Neutral, neither overbought nor oversold. The STOCH value of 8.52 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ELF.

e.l.f. Beauty Risk Analysis

e.l.f. Beauty disclosed 15 risk factors in its most recent earnings report. e.l.f. Beauty reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

e.l.f. Beauty Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$5.51B93.205.18%31.23%-42.14%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
$2.32B-3.53-18.06%4.38%-1.46%-60.87%
57
Neutral
$34.59B187.724.63%1.49%5.51%
49
Neutral
$244.82M-8.12-7.20%25.10%59.14%
48
Neutral
$836.70M64.234.60%-9.68%-84.42%
46
Neutral
$149.10M-0.57-47.81%-0.66%-426.80%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ELF
e.l.f. Beauty
93.32
-46.64
-33.32%
EL
The Estée Lauder Companies
93.86
7.29
8.42%
COTY
Coty
2.46
-1.65
-40.15%
YSG
Yatsen Holding
2.63
-7.29
-73.49%
WALD
Waldencast
1.15
-0.93
-44.71%
ODD
ODDITY Tech Ltd. Class A
19.27
-43.24
-69.17%

e.l.f. Beauty Corporate Events

Executive/Board ChangesShareholder Meetings
e.l.f. Beauty Shareholders Back Governance and Pay Policies
Positive
Aug 24, 2026
On August 20, 2026, e.l.f. Beauty, Inc. held its 2026 annual meeting of stockholders, at which shareholders elected four Class I directors to serve until the 2029 annual meeting, with all nominees receiving sufficient support to be seated. Stockho...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 25, 2026