e.l.f. Beauty
e.l.f. Beauty, Inc. is a publicly traded company headquartered in Oakland, California. It operates in the cosmetics sector, focusing on providing high-quality, affordable makeup and skincare products. The company's core offerings include a wide range of beauty products such as foundations, lipsticks, and skincare items, which are primarily marketed under the e.l.f. Cosmetics brand. e.l.f. Beauty is known for its commitment to cruelty-free and vegan products, appealing to a broad demographic through both in-store and online retail channels.