USANA Health (USJ) Stock Price & Analysis
USJ Stock Chart & Stats
- Day’s Range
- EUR 12.30 - EUR 12.60
- 52-Week Range
- EUR 10.50 - EUR 20.00
- Previous Close
- EUR 12.90
- Volume
- N/A
- Average Volume (3M)
- 0
- Market Cap
- EUR 236.74M
- Enterprise Value
- EUR 273.74M
- Total Cash (Recent Filing)
- EUR 168.56M
- Total Debt (Recent Filing)
- EUR 0
- Price to Earnings (P/E)
- ―
- Beta
- 0.69
- Next Earnings
- Nov 03, 2026 (Est.)
- EPS Estimate
- 0.1
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Strong Balance Sheet
Substantial cash and no debt give USANA financial flexibility while profitability is under pressure. Positive free cash flow can support product investment, retail expansion, and brand development without relying heavily on borrowing or refinancing.
Product And Retail Expansion
New product launches and broader retail distribution diversify USANA beyond its traditional direct-selling channel. If adoption continues, these initiatives can expand customer acquisition, improve brand visibility, and create additional routes to durable revenue growth.
Core Business And China Resilience
Stability in the core nutrition business provides an earnings foundation while newer brands develop. Renewed momentum in Mainland China, supported by product launches and incentives, suggests the established brand-partner network can still generate demand in important markets.
Bears Say
Severe Profitability Deterioration
The sharp decline in operating and net profitability reduces the earnings power of USANA's established sales base. Even with strong gross margins, near-zero EBIT leaves little cushion for marketing, operating, tax, or execution pressures and weakens sustainable cash conversion.
Impairment And Lowered Outlook
The guidance reduction and large Hiya impairment indicate that the venture portfolio is producing weaker near-term economics than previously expected. This raises execution concerns, reduces reported earnings, and may constrain confidence in the pace and returns of future growth investments.
Revenue And Customer Contraction
Broad declines across sales and customer measures threaten operating leverage because USANA depends on recurring purchases from customers and distributor networks. Persistent contraction would make fixed costs harder to absorb and limit the benefits of product and channel expansion.
USJ FAQ
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USANA Health Stock Smart Score
Company Description
USANA Health
USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Core nutritional and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral supplements for age group beginning with children 13 months of age; and food products that include meal replacement shakes, snack bars, and other related products for healthy weight management, digestive health, and energy and hydration. It offers Celavive, a skincare regimen for various skin care types and ethnicities; and all other products comprising materials and online tools for associates to build business and marketing of products The company sells its products through retail customers, a subscription model, and direct selling, as well as online. The company was founded in 1992 and is headquartered in Salt Lake City, Utah.
- Sector
- Consumerdefensive
- Industry
- Packaged Foods
- CEO
- Kevin G. Guest
- Employees
- 1,570
- Website
- www.usana.com
- Address
- 3838 West Parkway Boulevard, Salt Lake City, UT, 84120, US
USANA Health (USJ) Earnings & Revenues
USJ Earnings Call
Earnings Call SentimentNeutral
The call balanced clear strategic progress (strong balance sheet, stable core nutrition, successful new product launches, and retail expansion for Hiya and Rise) with meaningful near-term operational and financial headwinds (a $29M goodwill impairment for Hiya, a quarterly pre-tax loss with a $9M tax charge, lowered full-year outlook, Hiya DTC marketing pressures, and a Rise packaging disruption). Management emphasized long-term conviction and the ability to invest, but acknowledged near-term impacts to revenue, margins, and tax rates.
View all DE:USJ earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 2 | 6 | 14 |
| Technical Analysis | 2 | 6 | 2 |
| Moving Averages | 0 | 0 | 12 |







