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NATR Stock Chart & Stats
$14.29
$0.52(2.55%)
At close: 4:00 PM EDT
$14.29
$0.52(2.55%)
Day’s Range― - ―
52-Week Range$12.00 - $28.14
Previous CloseN/A
Volume6.74K
Average Volume (3M)114.22K
Market Cap
$222.41M
Enterprise Value$338.67M
Total Cash (Recent Filing)$82.50M
Total Debt (Recent Filing)$21.43M
Price to Earnings (P/E)12.4
Beta0.37
Next Earnings
Nov 05, 2026EPS Estimate
0.27Next Dividend Ex-DateN/A
Dividend Yield5.48%
Share Statistics
EPS (TTM)1.02
Shares Outstanding17,595,520
10 Day Avg. Volume103,412
30 Day Avg. Volume114,217
Financial Highlights & Ratios
PEG Ratio0.12
Price to Book (P/B)2.41
Price to Sales (P/S)0.81
P/FCF Ratio13.47
Enterprise Value/Market Cap1.52
Enterprise Value/Revenue0.69
Enterprise Value/Gross Profit0.94
Enterprise Value/Ebitda8.03
Forecast
1Y Price Target
$30.50Price Target Upside113.44% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)1.18
Revenue Forecast (FY)$507.70M
Bulls Say, Bears Say
Bulls Say
Revenue GrowthStrong TTM revenue growth demonstrates meaningful top-line momentum and expanding product demand. If sustained, this scale can support broader market reach, strengthen distributor and customer economics, and provide a foundation for continued investment in digital channels and product innovation.
Sustained Gross MarginThe margin improvement reflects logistics renegotiations, manufacturing efficiency, sourcing, and disciplined pricing rather than a purely temporary benefit. Maintaining margins in the low-to-mid 73% range would support reinvestment, absorb operating costs, and protect profitability as sales channels evolve.
Digital Customer EconomicsRapid digital growth combined with subscription autoship creates a more repeat-oriented customer relationship than one-time purchasing alone. Higher lifetime value can improve retention and revenue visibility, while digital and social commerce expansion may diversify the company beyond traditional distributor activity.
Bears Say
China Sales DeclineA sharp reversal in China exposes a meaningful geographic execution weakness within an important regional business. Even if management views the operational issues as short term, weaker China sales can reduce APAC growth, disrupt scale benefits, and make consolidated performance more dependent on other markets.
Weak Cash ConversionDeteriorating free cash flow reduces the cash available for reinvestment, debt capacity, repurchases, and other strategic uses. The gap between net income and cash generation also raises questions about the durability of reported earnings and leaves less flexibility if operating conditions weaken.
North America Direct Selling PressurePersistent weakness in the core North American direct selling base challenges a foundational distribution channel and can limit organic growth. The planned reinvigoration program is not scheduled until early 2027, leaving the company exposed to continued channel softness during the next several quarters.
Nature's Sunshine Products News
NATR FAQ
What was Nature's Sunshine Products’s price range in the past 12 months?
Nature's Sunshine Products lowest stock price was $12.00 and its highest was $28.14 in the past 12 months.
What is Nature's Sunshine Products’s market cap?
Nature's Sunshine Products’s market cap is $222.41M.
When is Nature's Sunshine Products’s upcoming earnings report date?
Nature's Sunshine Products’s upcoming earnings report date is Nov 05, 2026 which is in 17 days.
How were Nature's Sunshine Products’s earnings last quarter?
Nature's Sunshine Products released its earnings results on Aug 06, 2026. The company reported $0.21 earnings per share for the quarter, missing the consensus estimate of $0.27 by -$0.06.
Is Nature's Sunshine Products overvalued?
According to Wall Street analysts Nature's Sunshine Products’s price is currently Undervalued.
Does Nature's Sunshine Products pay dividends?
Nature's Sunshine Products pays a Notavailable dividend of $1 which represents an annual dividend yield of 5.48%. See more information on Nature's Sunshine Products dividends here
What is Nature's Sunshine Products’s EPS estimate?
Nature's Sunshine Products’s EPS estimate is 0.27.
How many shares outstanding does Nature's Sunshine Products have?
Nature's Sunshine Products has 17,595,520 shares outstanding.
What happened to Nature's Sunshine Products’s price movement after its last earnings report?
Nature's Sunshine Products reported an EPS of $0.21 in its last earnings report, missing expectations of $0.27. Following the earnings report the stock price went down -19.469%.
Which hedge fund is a major shareholder of Nature's Sunshine Products?
Currently, no hedge funds are holding shares in NATR
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Nature's Sunshine Products Stock Smart Score
Neutral
1
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4
5
6
7
8
9
10
Analyst Consensus
Moderate Buy
Average Price Target:
$30.50 (113.44% Upside)
$30.50 (113.44% Upside)
Blogger Sentiment
Bullish
NATR Sentiment 80%
Sector Average 63%
Sector Average 63%
Hedge Fund Trend
Decreased
By 7.5K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Bought Shares
Worth $2.6M over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Neutral
Last 7 Days ▼ 1.0%
Last 30 Days ▲ 0.5%
Last 30 Days ▲ 0.5%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-11.60%
12-Months-Change
Fundamentals
Return on Equity
11.00%
Trailing 12-Months
Asset Growth
1.94%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Nature's Sunshine Products
Nature's Sunshine Products, Inc. is a natural health and wellness enterprise that primarily manufactures and distributes a wide array of nutritional supplements and personal care products. The company's operational reach spans several continents, including Asia, Europe, North America, and Latin America. Its comprehensive nutritional offerings cater to general well-being, providing support for blood sugar regulation, bone density, cellular vitality, cognitive sharpness, joint mobility, mood balance, sexual wellness, sleep quality, athletic performance, and visual acuity. Additionally, it supplies specialized products for immune support, cardiovascular health, and digestive function, alongside solutions for weight management. In the personal care segment, their product line includes items such as essential oils and lotions, aloe vera gels, botanical shampoos, herbal skin treatments, dental care products like toothpaste, and skin cleansing formulations. These goods are sold under the company's proprietary Nature's Sunshine and Synergy WorldWide brands, primarily through an extensive network of independent sales consultants. Established in 1972, the organization is headquartered in Lehi, Utah.
NATR Company Deck
NATR Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Neutral
The call presented a mixed but constructive picture: the company delivered record Q2 sales, strong digital momentum, notable margin expansion and maintained a clean balance sheet and zero debt, while also announcing experienced senior hires and an ambitious 'Vision for Growth.' Offsetting these positives were a material decline in China, lower full‑year guidance (sales and EBITDA), a shift to negative operating cash flow in the quarter, continued pressure in the core direct selling business in North America, and near‑term SG&A increases to fund growth initiatives. Management framed key negatives (China, FX) as addressable and emphasized strategic investments to accelerate long‑term growth.View all NATR earnings summariesNATR Stock 12 Month Forecast
Average Price Target
$30.50
▲(113.44% Upside)
Technical Analysis
Ownership Overview
16.44% Insiders
14.24% Mutual Funds
38.06% Other Institutional Investors
12.75% Public Companies and
Individual Investors