Imperial Brands (ITBA) Stock Price & Analysis

ITBA Stock Chart & Stats

€34.20-€0.60(-1.72%)

At close: Oct 30 1:00 AM GMT+1

Day’s Range: EUR 34.20 - EUR 34.20
52-Week Range: EUR 28.00 - EUR 38.00
Previous Close: EUR 34.80
Volume: N/A
Average Volume (3M): 2
Market Cap: EUR 26.34B
Enterprise Value: EUR 47.12B
Total Cash (Recent Filing): EUR 497.02M
Total Debt (Recent Filing): EUR 11.23B
Price to Earnings (P/E): 13.8
Beta: 0.00
Next Earnings: Nov 17, 2026 (Est.)
EPS Estimate: 2.31
Next Dividend Ex-Date: N/A
Dividend Yield: 5.45%

Bulls Say, Bears Say

Bulls Say

Strong Cash Generation

Strong free cash flow and 98% operating cash conversion indicate that reported earnings translate into liquidity. This supports debt service, investment in NGP, and shareholder distributions, giving Imperial financial capacity to manage the tobacco transition over the next several quarters.

NGP Scale And Share Gains

Double-digit NGP growth expectations, volume and share gains across categories, and profitable European NGP contribution show progress beyond combustibles. Broader adoption of vapor, heated tobacco, and oral products can diversify revenue as the portfolio evolves.

Efficiency And Cost Savings

A sizable recurring savings program and factory rationalization can strengthen cost discipline and support margins even if tobacco volumes continue to decline. These actions should also free resources for NGP investment and improve operating resilience over the medium term.

Bears Say

Elevated Leverage

Debt-to-equity of 1.54 and only 16.8% equity financing indicate a leveraged capital structure. Although returns on equity are high, leverage can restrict flexibility for investment, distributions, or absorbing weaker tobacco volumes if operating conditions deteriorate.

Severe Australia Volume Decline

Australia's roughly 50% volume decline is a material regional demand and earnings headwind, not merely a pricing issue. Even with expected H2 easing and resizing actions, sustained volume erosion could reduce scale and require further operating adaptation.

U.S. Vape Portfolio Weakness

Exiting myblu removes a small, declining, and currently loss-making product, highlighting weakness in part of the U.S. vape portfolio. The transition may simplify the range, but it also reduces an existing revenue stream and underscores the need for successful replacement products.

Imperial Brands News

Imperial Brands downgraded to Hold from Buy at Jefferies

Jefferies downgraded Imperial Brands (IMBBY) to Hold from Buy with a price target of 2,700 GBp, down from 3,000 GBp. The upcoming “sharp, multi-year series” of excise taxes in Germany

2w agoITB IMB

White House eyes speeding up tobacco product authorization process, WSJ says

The White House intends to clear the path for more tobacco products, including flavored vapes, to legally enter the market by altering the rules to speed up the authorization process,

1M agoMO PM

FDA authorizes marketing of JUUL2 E-cigarette system products

The U.S. Food and Drug Administration authorized the marketing of three new e-cigarette products through the premarket tobacco product application pathway. The authorized products are part of the JUUL2 e-cigarette

2M agoMO PM

The Week That Was, The Week Ahead: Macro and Markets, August 16

U.S. stocks ended another positive week near record highs, although Friday’s weak retail sales report took some of the shine off the rally. The S&P 500 (SPX) gained 0.4% for

2M agoAS AU

Imperial Brands price target lowered to 3,400 GBp from 3,650 GBp at Barclays

Barclays lowered the firm’s price target on Imperial Brands (IMBBY) to 3,400 GBp from 3,650 GBp and keeps an Overweight rating on the shares. The firm updated models in the

2M agoITB IMB

Midday Fly By: Intel announces $15B offering, Meta unveils Muse Glimmer

The major averages were mixed near noon to start the week, as traders are beginning to doubt that the U.S. and Iran will reach a lasting agreement to end the

2M agoBA ACH

Imperial Brands to cut thousands of jobs, Bloomberg reports

Imperial Brands (IMBBY) is preparing to cut thousands of jobs across the U.S. and Europe as part of a cost-cutting initiative, Jennifer Creery of Bloomberg reports, citing people familiar with

2M agoITB IMB

Imperial Brands initiated with a Neutral at BTIG

BTIG initiated coverage of Imperial Brands (IMBBY) with a Neutral rating. While the firm noted that Imperial Brands is the “cash darling” of tobacco, and believes the company is positioned

3M agoITB IMB

Imperial Brands upgraded to Buy from Neutral at BofA

BofA upgraded Imperial Brands (IMBBY) to Buy from Neutral with a 3,200 GBp price target The firm sees an attractive entry point following the stock’s recent selloff. Published first on

3M agoITB IMB

Tobacco companies shift focus to nicotine pouches, NY Times says

Tobacco companies are heavily investing in factories in the U.S. as they shift their focus to nicotine pouches after exploding in popularity, Murray Carpenter of The New York Times reports.

3M agoMO PM

FDA to allow Philip Morris to market Zyn pouch health benefits, Axios reports

The Food and Drug Administration will announce today that it will allow Philip Morris’ (PM) Zyn nicotine pouches to be marketed as a safer option for smokers, reported Axios’ Caitlin

4M agoMO PM

Imperial Brands Signals Steady Cash, Stronger H2

Imperial Brands PLC (ADR) (($IMBBY)) has held its Q2 earnings call. Read on for the main highlights of the call. Imperial Brands’ latest earnings call painted a cautiously upbeat picture,

5M agoIMBBY ITBA

Imperial Brands Earnings Call Highlights Cash and Caution

Imperial Brands PLC (ADR) (($IMBBY)) has held its Q2 earnings call. Read on for the main highlights of the call. Imperial Brands’ latest earnings call struck a cautiously upbeat tone,

5M agoIMBBY ITBA

The Week That Was, The Week Ahead: Macro and Markets, May 17

Last week, stocks pulled back from record highs as oil, yields, and rate fears returned to the forefront. The S&P 500 (SPX) ended at 7,408.50, down 1.24% on Friday, while

5M agoV AA

ITBA FAQ

What was Imperial Brands’s price range in the past 12 months?

Imperial Brands lowest stock price was €28.00 and its highest was €38.00 in the past 12 months.

What is Imperial Brands’s market cap?

Imperial Brands’s market cap is €26.34B.

When is Imperial Brands’s upcoming earnings report date?

Imperial Brands’s next earnings report is estimated for Nov 17, 2026 (not yet confirmed), which is in 15 days.

How were Imperial Brands’s earnings last quarter?

Imperial Brands released its earnings results on May 12, 2026. The company reported €1.537 earnings per share for the quarter, missing the consensus estimate of €1.541 by -€0.004.

Is Imperial Brands overvalued?

Not enough analysts have published a price target to calculate whether the price is overvalued.

Does Imperial Brands pay dividends?

Imperial Brands does not currently pay dividends.

What is Imperial Brands’s EPS estimate?

Imperial Brands’s EPS estimate is 2.31.

How many shares outstanding does Imperial Brands have?

Imperial Brands has 755,697,000 shares outstanding.

What happened to Imperial Brands’s price movement after its last earnings report?

Imperial Brands reported an EPS of €1.537 in its last earnings report, missing expectations of €1.541. Following the earnings report the stock price went up 0.637%.

Which hedge fund is a major shareholder of Imperial Brands?

Currently, no hedge funds are holding shares in DE:ITBA

What is the TipRanks Smart Score and how is it calculated?

Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

Imperial Brands Stock Smart Score

Neutral

Learn more about TipRanks Smart Score

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Company Description

Imperial Brands

Imperial Brands PLC, along with its various subsidiaries, operates globally, primarily focusing on the manufacturing, sourcing, marketing, and sale of tobacco and related products across continents including Europe, the Americas, Africa, Asia, and Australasia. Its extensive product portfolio encompasses traditional tobacco items such as cigarettes, fine cut and smokeless tobacco, rolling papers, and cigars. Additionally, the company maintains a significant presence in the "Next Generation Products" (NGPs) market, offering innovations like e-vapour devices, oral nicotine products, and heated tobacco. These diverse products are sold under numerous well-recognized brands, a selection of which includes Davidoff, Gauloises, JPS, Winston, blu, Golden Virginia, and Dutch Masters. Beyond its own production, Imperial Brands also functions as a distributor for other manufacturers' tobacco and NGP offerings, and handles a wide range of non-tobacco and non-NGP merchandise and services. Its operations extend further into diversified activities such as managing a golf course, distributing pharmaceuticals and point-of-sale (POS) software, engaging in printing and publishing, and providing various logistical services including long-haul transportation, industrial parcel and express delivery, advertising, and general management support. The company also holds ownership of its extensive trademarks and directly retails its products. Originally founded in 1901, the enterprise was formerly known as Imperial Tobacco Group PLC until its official rebranding to Imperial Brands PLC in February 2016. Its corporate headquarters are situated in Bristol, United Kingdom.

Imperial Brands (ITBA) Earnings & Revenues

Historic Earnings Reports

ITBA Earnings Call

Q2 2026

0:00 / 0:00

Earnings Call SentimentPositive

The call presented a broadly constructive operational and financial picture: strong cash generation (GBP 2.6bn), sustained capital returns (dividend increase and GBP 1.45bn buyback), confirmed full-year guidance, and clear progress on NGP scale, vapor/heated tobacco momentum and a GBP 320m efficiency program. These positives were partially offset by H1 one-offs (>GBP 50m), modest adjusted operating profit growth (+0.6%), a sharp Australia volume decline (~50%), and short-term promotional drag in U.S. NGP (~GBP 13m). Management expects many headwinds to ease in H2 and reiterated guidance, indicating confidence in a step-up in performance.

View all DE:ITBA earnings summaries

Technical Analysis

Overall Consensus

Indicator	Bullish	Neutral	Bearish
Overall Consensus	14	3	5
Technical Analysis	2	3	5
Moving Averages	12	0	0

Technical Analysis >

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Ownership Overview

0.37% Mutual Funds
0.06% Other Institutional Investors
99.52% Public Companies and Individual Investors

Detailed Ownership Overview >

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