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Imperial Brands (ITB) Stock Forecast & Price Target

See the Price Targets and Ratings of:All AnalystsTop AnalystsPremium

ITB Analyst Ratings

Moderate Buy
3Ratings
2Buy1Hold0Sell
Based on 3 analysts giving stock ratings to Imperial Brands in the past 3 months

ITB Stock 12 Month Forecast

EUR 38.26▲(7.95% Upside)
Based on 3 Wall Street analysts offering 12 month price targets for Imperial Brands in the last 3 months. The average price target is EUR 38.26 with a high forecast of EUR 41.84 and a low forecast of EUR 32.28. The average price target represents a 7.95% change from the last price of EUR 35.44.
Highest Price TargetEUR 41.84Average Price TargetEUR 38.26Lowest Price TargetEUR 32.28

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for DE:ITB
Price TargetFollowArticle
JefferiesEUR 35.87→EUR 32.28hold-8.92%DownsideDowngraded10/19/26
Deutsche Bank  Analyst forecast on DE:ITBUnknown AnalystNot RankedDeutsche Bank EUR 41.84buy18.07%UpsideReiterated10/09/26
BarclaysEUR 40.65buy14.70%UpsideReiterated10/07/26
Bank of America SecuritiesEUR 38.26buy7.95%UpsideUpgraded07/15/26
Goldman SachsEUR 41.84buy18.07%UpsideReiterated05/15/26
UBSEUR 37.66hold6.26%UpsideReiterated05/13/26
RBC CapitalEUR 32.28hold-8.92%DownsideReiterated05/12/26
Morgan StanleyEUR 38.26→EUR 36.46hold2.89%UpsideDowngraded04/24/26
CitiEUR 43.64→EUR 42.44buy19.76%UpsideReiterated04/15/26
Kepler Capital EUR 40.05buy13.01%UpsideReiterated04/14/26
J.P. MorganEUR 40.05→EUR 41.84buy18.07%UpsideReiterated11/19/25
Panmure Liberum Analyst forecast on DE:ITBUnknown AnalystNot RankedPanmure LiberumEUR 50.21buy41.69%UpsideReiterated11/19/25
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Best Analysts Covering Imperial Brands

3 Months
Richard Felton
Richard FeltonGoldman Sachs
Success Rate10/11 ratings generated profit
91%
Average Return
+8.84%

Copying Richard Felton's trades and holding each position for 3 Months would result in 90.91% of your transactions generating a profit, with an average return of +8.84% per trade.

1 Year
Richard Felton
Richard FeltonGoldman Sachs
Success Rate8/11 ratings generated profit
73%
Average Return
+19.21%

Copying Richard Felton's trades and holding each position for 1 Year would result in 72.73% of your transactions generating a profit, with an average return of +19.21% per trade.

2 Years
Richard Felton
Richard FeltonGoldman Sachs
Success Rate10/11 ratings generated profit
91%
Average Return
+43.74%

Copying Richard Felton's trades and holding each position for 2 Years would result in 90.91% of your transactions generating a profit, with an average return of +43.74% per trade.

ITB Analyst Recommendation Trends

05101520Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26
Monthly rating counts for ITB
RatingJun 26Jul 26Aug 26Sep 26Oct 26
Strong Buy00000
Buy72354
Hold20011
Sell00000
Strong Sell00000
total92365

In the current month, ITB has received 4 Buy Ratings, 1 Hold Ratings, and 0 Sell Ratings. ITB average Analyst price target in the past 3 months is 38.26.

ITB Financial Forecast

EUR 0EUR 0.75EUR 1.5EUR 2.25EUR 3Q2 2025Q2 2026Q4 2026
HighEUR 2.54
ConsensusEUR 2.21
LowEUR 1.88

ITB Earnings Forecast

Next quarter’s earnings estimate for ITB is EUR 2.21 with a range of EUR 1.88 to EUR 2.54. The previous quarter’s EPS was EUR 1.52. ITB beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 38.89% of the time in the same period. In the last calendar year ITB has Performed in-line its overall industry.

EUR 6.7BEUR 8.1BEUR 9.5BEUR 10.9BEUR 12.3BQ2 2025Q2 2026Q4 2026
HighEUR 6.67B
ConsensusEUR 6.67B
LowEUR 6.67B

ITB Sales Forecast

Next quarter’s sales forecast for ITB is EUR 6.67B with a range of EUR 6.67B to EUR 6.67B. The previous quarter’s sales results were EUR 10.86B. ITB beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 57.45% of the time in the same period. In the last calendar year ITB has Performed in-line its overall industry.

ITB Stock Forecast FAQ

What is DE:ITB’s average 12-month price target, according to analysts?
Based on analyst ratings, Imperial Brands’s 12-month average price target is €38.26.
What is DE:ITB’s upside potential, based on the analysts’ average price target?
Imperial Brands has 7.95% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Imperial Brands a Buy, Sell or Hold?
Imperial Brands has a consensus rating of Moderate Buy, which is based on 2 buy ratings, 1 hold ratings and 0 sell ratings.
What is Imperial Brands’s share price target?
The average share price target for Imperial Brands is €38.26. This is based on 3 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is €41.84, and the lowest forecast is €32.28. The average share price target represents a 7.95% increase from the current price of €35.44.
What do analysts say about Imperial Brands?
Imperial Brands’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 3 Wall Street analysts.
How can I buy shares of Imperial Brands?
To buy shares of DE:ITB, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.