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Cardlytics (CDLX) AI Stock Analysis

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CDLX

Cardlytics

(NASDAQ:CDLX)

Select Model
Rating:44Neutral
Price Target:$1.50â–²(4.90% Upside)
Action:reiterated
Date:11/06/26

CDLX scores low primarily due to weak financial performance: shrinking TTM revenue, persistent losses, negative TTM operating/free cash flow, and especially a pressured balance sheet with negative equity. Technicals add caution with the stock below key longer-term moving averages and a negative MACD. The score is partially supported by earnings-call forward indicators (Q4 guidance for sequential billings growth and near-breakeven Adjusted EBITDA) and signs of margin/cost progress, but these improvements are not yet reflected in consistently positive profitability or cash generation.

Positive Factors
Expanded Publisher DistributionAdding Yahoo, VodafoneThree, Rove and Coupert broadens distribution beyond traditional bank channels and creates more publisher access for offers. A wider network can support user reach, campaign scale and future monetization across media, telecom, travel and cashback.
Negative Factors
Revenue Contraction and Persistent LossesTTM revenue fell 10.7% and the company remains loss-making, with negative operating and net margins in every period provided. Persistent contraction and absent operating profitability show that the platform has not yet converted its model into durable earnings power.

Cardlytics (CDLX) vs. SPDR S&P 500 ETF (SPY)

-100%-75%-50%-25%0%25%CDLX-88.74%SPY+13.89%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$8.72M
Dividend Yield
―
Average Volume (3M)
61.54K
Price to Earnings (P/E)
-0.2
Beta (1Y)
2.36
Revenue Growth
-36.23%
EPS Growth
57.24%
Country
US
Employees
275
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

Cardlytics Business Overview & Revenue Model

Company Description

Cardlytics, Inc. provides an advertising platform, operating in both the United States and the United Kingdom. Among its key offerings is the Cardlytics platform, a proprietary advertising channel integrated directly into banks' digital environments....

How the Company Makes Money

Cardlytics makes money primarily by selling advertising and marketing services to brands (marketers) that want to reach consumers and drive incremental purchases. Its core revenue model is tied to campaigns that leverage transaction data and bank dis...

Cardlytics Earnings Call Summary

Earnings Call Date:Nov 05, 2026(Q3-2026)|% Change Since:-34.70%|Next Earnings Date:Mar 02, 2027
Earnings Call SentimentNeutral

The call presented a mixed outlook. Q3 financial performance was weak, with billings, revenue, Adjusted Contribution, Adjusted EBITDA, and MQUs down year-over-year, alongside a U.K. bank disruption and advertiser budget pressure. However, management highlighted strong new-business growth, advertiser retention, expanding CRP partnerships, technology and AI initiatives, improved contribution margin and Free Cash Flow, and guidance for 10%-20% sequential billings growth in Q4. The positive strategic and forward-looking developments broadly balanced the significant Q3 declines.

Positive Updates

New CRP Partnerships Expand Publisher Network
Cardlytics signed three new Card-Linked Rewards Program (CRP) partners in Q3: Yahoo, VodafoneThree, and Rove, and signed a fourth partner, Coupert, after quarter-end. The partnerships expand distribution beyond traditional financial institutions across online media, telecom, travel, and cashback. More than half of cards linked through CRP come from outside Cardlytics' existing bank network.

Negative Updates

Q3 Billings and Revenue Declined and Missed Guidance
Management said billings and revenue were down from Q2 and below guidance because of sluggishness in the quarter. Q3 billings were $57.2 million, down 32% year-over-year, while revenue was $32.9 million, down 30% year-over-year.

Company Guidance

For Q4 2026, Cardlytics expects billings between $63 million and $69 million, revenue between $35 million and $39 million, Adjusted Contribution between $20 million and $23 million, and Adjusted EBITDA between negative $1 million and positive $2 million; the guidance represents 10%-20% growth in billings quarter-over-quarter and a return to sequential growth, and the company expects to return to sequential growth in Q4.

Cardlytics Financial Statement Overview

Summary

Overall financial quality is weak. TTM revenue declined sharply (-10.7%), profitability remains negative (operating and net losses), and TTM operating cash flow and free cash flow are negative. The biggest risk is the balance sheet: negative equity in 2025 and TTM with elevated leverage reduces financial flexibility despite some narrowing of losses versus prior years.

Income Statement

26Negative

Balance Sheet

18Very Negative

Cash Flow

24Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue160.18M233.27M278.30M309.20M298.54M267.12M
Gross Profit77.89M105.08M120.89M130.38M112.63M103.34M
EBITDA-3.69M-65.45M-152.53M-99.00M-420.41M-88.21M
Net Income-36.55M-103.49M-189.30M-134.70M-465.26M-128.56M
Balance Sheet
Total Assets228.51M285.64M392.71M574.14M691.24M1.26B
Cash, Cash Equivalents and Short-Term Investments29.95M48.72M65.59M91.83M121.91M233.47M
Total Debt174.81M215.31M221.65M266.11M235.26M197.23M
Total Liabilities251.54M292.15M322.72M439.35M479.63M573.10M
Stockholders Equity0-6.51M69.99M134.80M211.60M690.70M
Cash Flow
Free Cash Flow-13.71M-6.49M-28.12M-12.58M-67.39M-51.09M
Operating Cash Flow-7.13M9.29M-8.82M-185.00K-53.90M-38.52M
Investing Cash Flow14.17M-15.30M-18.75M-10.06M-15.76M-506.69M
Financing Cash Flow-21.15M-11.12M1.44M-20.03M-39.99M486.00M

Cardlytics Technical Analysis

Technical Analysis SentimentNegative
Last Price1.43

Price Trends

50DMA2.63Negative
100DMA3.38Negative
200DMA5.75Negative

Market Momentum

MACD-0.24Negative
RSI29.74Positive
STOCH4.67Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CDLX, the sentiment is Negative. The current price of 1.43 is below the 20-day moving average (MA) of 1.83, below the 50-day MA of 2.63, and below the 200-day MA of 5.75, indicating a bearish trend. The MACD of -0.24 indicates Negative momentum. The RSI at 29.74 is Positive, neither overbought nor oversold. The STOCH value of 4.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CDLX.

Cardlytics Risk Analysis

Cardlytics disclosed 57 risk factors in its most recent earnings report. Cardlytics reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

3 New Risks
1.We may not achieve the anticipated benefits of the Bridg Sale.Q1, 2026
2.The failure to consummate the sale of Bridg may materially and adversely affect our business, financial condition and results of operations.Q4, 2025
3.An actual or perceived breach of the security of our systems, or those of third parties upon which we rely, could result in adverse consequences resulting from such breach, including but not limited to a disruption of our operations, reputational harm, loss of revenue or profits, loss of customers, regulatory investigations or actions, litigation, fines and penalties and other adverse consequences.Q4, 2023

Cardlytics Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

CDLX against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
QNSTQNST81Outperform$1.11B11.7029.48%―29.46%785.72%
CRTOCRTO68Neutral$863.71M12.356.34%―-7.49%-54.94%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
ZDZD60Neutral$1.70B3.0631.54%―-14.20%-164.26%
CDLXCDLX44Neutral$10.07M-0.22551.43%―-36.23%57.24%

* Communication Services Sector Average

Performance Comparison

-50%0%50%CDLXZDQNSTCRTODec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
CDLX and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
CDLXCardlytics, Inc.1.43-12.47-89.71%
ZDZiff Davis, Inc.51.6921.3470.31%
QNSTQuinstreet19.125.2738.05%
CRTOCriteo S.A.17.43-3.34-16.08%

Cardlytics Corporate Events

Financial DisclosuresLegal ProceedingsRegulatory Filings and Compliance

Cardlytics Settles Bridg-Related Indemnification Dispute Agreement

Neutral
Sep 11, 2026

Cardlytics has disclosed the resolution of a legal dispute stemming from indemnification obligations it assumed in its 2021 acquisition of Bridg, Inc., involving founder and former Bridg CEO Amit Jain. Jain had sought advancement and indemnification...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 06, 2026