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Cracker Barrel
(NASDAQ:CBRL)
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Rating:52Neutral
Price Target:
$52.00
▼(-10.76% Downside)
Action:Reiterated
Date:09/28/26
CBRL scores in the low-50s primarily due to weakened financial performance (flat-to-down revenue and compressed profitability with elevated leverage), partially offset by improving cash flow and a more optimistic fiscal 2027 outlook from management. Technical indicators are mixed and do not strongly confirm a sustained uptrend, while valuation is a headwind given the high P/E relative to the challenged earnings profile.
Positive Factors
Differentiated Brand and Loyalty
Cracker Barrel combines an iconic country-themed brand with a large, engaged loyalty base, creating recurring customer relationships and valuable first-party data. More than 12.5 million members and over 40% of tracked sales provide a platform for personalization, retention, and targeted growth.
Negative Factors
Revenue and Profitability Contraction
The recent revenue decline and sharp operating-profit compression indicate weaker pricing and cost leverage across the business. With operating profit slightly negative, Cracker Barrel has less earnings cushion to absorb demand pressure and must execute its menu, traffic, and efficiency initiatives to restore profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Differentiated Brand and Loyalty
Cracker Barrel combines an iconic country-themed brand with a large, engaged loyalty base, creating recurring customer relationships and valuable first-party data. More than 12.5 million members and over 40% of tracked sales provide a platform for personalization, retention, and targeted growth.
Read all positive factors
Cracker Barrel Key Performance Indicators (KPIs)
Any
Revenue by Segment
Shows how different business areas contribute to overall sales, highlighting which segments drive growth and profitability for Cracker Barrel.
Shows how different business areas contribute to overall sales, highlighting which segments drive growth and profitability for Cracker Barrel.
Data provided by:
The Fly
The FlyCracker Barrel (CBRL) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.28B
Dividend Yield1.74%
Average Volume (3M)1.03M
Price to Earnings (P/E)40.3
Beta (1Y)0.97
Revenue Growth-4.74%
EPS Growth-32.14%
CountryUS
Employees74,500
SectorConsumer Cyclical
Sector Strength84
IndustryRestaurants
Share Statistics
EPS (TTM)1.43
Shares Outstanding22,352,430
10 Day Avg. Volume882,165
30 Day Avg. Volume1,033,195
Financial Highlights & Ratios
PEG Ratio-1.28
Price to Book (P/B)2.63
Price to Sales (P/S)0.38
P/FCF Ratio13.86
Enterprise Value/Market Cap1.77
Enterprise Value/Revenue0.69
Enterprise Value/Gross Profit2.43
Enterprise Value/Ebitda13.28
Forecast
1Y Price Target
$52.57Price Target Upside-9.78% Downside
Rating ConsensusHold
Number of Analyst Covering7
EPS Forecast (FY)2.04
Revenue Forecast (FY)$3.38B
Cracker Barrel Business Overview & Revenue Model
Company Description
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company’s restaurants serve breakfast, lunch, an...
How the Company Makes Money
Cracker Barrel primarily makes money through two integrated business segments: (1) restaurant sales and (2) retail store sales located at (and designed to benefit from traffic generated by) its restaurant locations. Restaurant revenue is generated...
Cracker Barrel Earnings Call Summary
Earnings Call Date:Sep 23, 2026
(Q4-2026)
| % Change Since: |
Next Earnings Date:Nov 27, 2026
Earnings Call Sentiment Positive
The call was predominantly positive. Management highlighted improving operating trends, stronger guest and employee metrics, double-digit adjusted EBITDA growth, retail momentum, a strengthened balance sheet and a fiscal 2027 outlook for revenue growth and adjusted EBITDA of $180 million to $200 million. The main challenges were the Q4 restaurant sales and traffic declines, lower-income consumer softness, commodity inflation, higher labor expense, retail markdown pressure and specified legal, tariff and divestiture-related items.Positive Updates
Positive Brand Positioning and Strong Guest Base
Management described Cracker Barrel as a highly differentiated, iconic brand with tremendous potential, a passionate guest base, a strong value equation and 75,000 talented and dedicated employees.
Negative Updates
Restaurant Comparable-Sales and Traffic Decline
Comparable-store restaurant sales decreased 2.1% in Q4, including a traffic decline of 6.1%. Management noted that the quarter was compared with a stronger prior-year quarter and that there was significant variability in the prior-year comparisons for Q3 and Q4.
Read all updates
Q4-2026 Updates
Positive
Negative
Positive Brand Positioning and Strong Guest Base
Management described Cracker Barrel as a highly differentiated, iconic brand with tremendous potential, a passionate guest base, a strong value equation and 75,000 talented and dedicated employees.
Read all positive updates
Company Guidance
For fiscal ’27, Cracker Barrel expects total revenue of $3.325 billion to $3.4 billion, comparable store restaurant sales growth of approximately 3% to 5% with no new stores, total pricing of approximately 3% with pricing highest in Q1 and dropping sequentially each quarter, commodity inflation of approximately 3%, hourly wage inflation of approximately 2.5% to 3%, and full year adjusted EBITDA between $180 million and $200 million. On an adjusted basis, it anticipates a full year tax credit of $4 million to $8 million and capital expenditures between $110 million and $125 million, comprised of approximately 65% maintenance and 35% technology and other strategic initiatives; it is not opening any new units this year. Marketing spend is expected to be in that roughly 3% range, with the company willing to spend more if it can drive profitable guest growth.Cracker Barrel Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
46
Neutral
Cash Flow
58
Neutral
| Breakdown | Jul 2026 | Jul 2025 | Jul 2024 | Jul 2023 | Jul 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 3.32B | 3.48B | 3.47B | 3.44B | 3.27B |
| Gross Profit | 208.96M | 1.15B | 1.11B | 1.11B | 1.07B |
| EBITDA | 121.49M | 193.19M | 169.60M | 237.84M | 269.31M |
| Net Income | 31.68M | 46.38M | 40.93M | 99.05M | 131.88M |
Balance Sheet | |||||
| Total Assets | 2.02B | 2.16B | 2.16B | 2.22B | 2.29B |
| Cash, Cash Equivalents and Short-Term Investments | 36.53M | 39.64M | 12.04M | 25.15M | 45.10M |
| Total Debt | 1.04B | 1.18B | 1.20B | 1.16B | 1.20B |
| Total Liabilities | 1.54B | 1.70B | 1.72B | 1.73B | 1.78B |
| Stockholders Equity | 478.21M | 461.69M | 440.15M | 483.82M | 511.48M |
Cash Flow | |||||
| Free Cash Flow | 90.88M | 59.76M | 40.69M | 125.07M | 108.15M |
| Operating Cash Flow | 206.20M | 218.90M | 168.98M | 250.46M | 205.25M |
| Investing Cash Flow | -34.22M | -156.70M | -124.33M | -124.32M | -98.50M |
| Financing Cash Flow | -175.09M | -34.59M | -57.77M | -146.10M | -206.24M |
Cracker Barrel Technical Analysis
Positive
58.27
Price Trends
53.96
Positive
49.57
Positive
39.58
Positive
Market Momentum
1.25
Negative
63.36
Neutral
80.30
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CBRL, the sentiment is Positive. The current price of 58.27 is above the 20-day moving average (MA) of 50.87, above the 50-day MA of 53.96, and above the 200-day MA of 39.58, indicating a bullish trend. The MACD of 1.25 indicates Negative momentum. The RSI at 63.36 is Neutral, neither overbought nor oversold. The STOCH value of 80.30 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CBRL.
Cracker Barrel Risk Analysis
Cracker Barrel disclosed 35 risk factors in its most recent earnings report. Cracker Barrel reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Cracker Barrel Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | $22.36B | 19.19 | 55.90% | 3.16% | 8.10% | 9.77% | |
64 Neutral | $8.12B | 17.37 | 123.85% | 4.81% | 7.86% | 29.85% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | $1.27B | 30.68 | 10.97% | 1.95% | 3.54% | 56.84% | |
52 Neutral | $1.28B | 40.26 | 7.05% | 1.74% | -4.74% | -32.14% | |
46 Neutral | $736.34M | 26.88 | 7.35% | 1.74% | -2.05% | ― | |
44 Neutral | $371.55M | 57.55 | -2.46% | 2.59% | 6.44% | -82.92% |
* Consumer Cyclical Sector Average
CBRL
Cracker Barrel
58.74
19.51
49.73%
BJRI
BJ's Restaurants
58.49
27.30
87.53%
EAT
Brinker International
194.12
65.62
51.07%
DRI
Darden Restaurants
199.61
20.30
11.32%
DIN
Dine Brands Global
29.82
4.18
16.31%
BLMN
Bloomin' Brands
8.60
1.34
18.46%
Cracker Barrel Corporate Events
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
Cracker Barrel Announces CEO Transition and Leadership Change
Positive
Jul 27, 2026
On July 27, 2026, Cracker Barrel announced that Chief Executive Officer and President Julie Masino would step down from her roles effective August 10, 2026, resigning from the board the same day and remaining as an employee until October 9, 2026 t...
Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Cracker Barrel Divests Maple Street Biscuit Operations
Positive
Jul 20, 2026
On July 17, 2026, Cracker Barrel completed a sale-leaseback transaction for 26 company-owned store properties with an institutional real estate investor, generating roughly $77 million in net proceeds earmarked for reducing revolving credit facili...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.