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BZUN Stock Chart & Stats
$3.14
-$0.08(-2.64%)
At close: 4:00 PM EST
$3.14
-$0.08(-2.64%)
Day’s Range― - ―
52-Week Range$2.07 - $4.88
Previous CloseN/A
Volume140.22K
Average Volume (3M)261.46K
Market Cap
$156.27M
Enterprise Value$313.01
Total Cash (Recent Filing)$2.94B
Total Debt (Recent Filing)$2.29B
Price to Earnings (P/E)―
Beta1.05
Next Earnings
Sep 02, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-3.25
Shares Outstanding58,094,833
10 Day Avg. Volume256,181
30 Day Avg. Volume261,464
Financial Highlights & Ratios
PEG Ratio-0.15
Price to Book (P/B)0.30
Price to Sales (P/S)0.11
P/FCF Ratio4.03
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price Target
$3.98Price Target Upside26.75% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)2.94
Revenue Forecast (FY)$10.58B
Bulls Say, Bears Say
Bulls Say
Diversified Service-led Model And BBM AccelerationBaozun’s mix of end-to-end e-commerce services plus a fast-growing BBM segment creates diversified, higher-margin revenue streams. Sustained BBM retail expansion (GAP same-store strength and store openings) supports recurring brand-management cash flow and reduces reliance on single-channel marketplace service demand.
Gross Margin Expansion On Product SalesMaterial, sustained gross margin improvement on product sales indicates better pricing, assortment or fulfillment efficiency. Higher product gross margins increase headroom to fund marketing and tech investments while improving the path to structural profitability if maintained across quarters and scaled with revenue.
Stronger Liquidity And Working Capital EfficiencySharper working capital and inventory turns plus a CNY 2.9bn cash position materially improve operational resilience. Better cash conversion reduces financing needs, supports investment in AI/tech and store rollouts, and makes recurring service economics more durable through campaign cycles and seasonal variability.
Bears Say
Revenue Volatility And Persistent Net LossesA one-time recovery is fragile against a history of severe revenue swings and multi-year net losses. Structural customer or marketplace shifts could reinstate large revenue declines; until revenue stability and sustained net profitability are demonstrated, capital allocation and return prospects remain uncertain.
Inconsistent Free Cash Flow GenerationIntermittent free cash flow undermines long-term predictability for reinvestment or debt reduction. While recent OCF is a strength, year-to-year swings complicate forecasting and raise execution risk for scaling BBM and store investments without reintroducing liquidity stress under weaker demand.
Rising Operating Spend And BBM Margin PressureHigher S&M and content expenses alongside BBM margin compression limit the margin uplift from product gross improvements. Persistent segment-level losses and elevated marketing intensity could delay company-wide profit stability and increase the capital required to sustain BBM and GAP store expansion.
Baozun News
BZUN FAQ
What was Baozun Inc’s price range in the past 12 months?
Baozun Inc lowest stock price was $2.07 and its highest was $4.88 in the past 12 months.
What is Baozun Inc’s market cap?
Baozun Inc’s market cap is $156.27M.
When is Baozun Inc’s upcoming earnings report date?
Baozun Inc’s upcoming earnings report date is Sep 02, 2026 which is in 44 days.
How were Baozun Inc’s earnings last quarter?
Baozun Inc released its earnings results on May 20, 2026. The company reported -$0.019 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Baozun Inc overvalued?
According to Wall Street analysts Baozun Inc’s price is currently Undervalued.
Does Baozun Inc pay dividends?
Baozun Inc does not currently pay dividends.
What is Baozun Inc’s EPS estimate?
Baozun Inc’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun Inc have?
Baozun Inc has 58,094,833 shares outstanding.
What happened to Baozun Inc’s price movement after its last earnings report?
Baozun Inc reported an EPS of -$0.019 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -0.781%.
Which hedge fund is a major shareholder of Baozun Inc?
Currently, no hedge funds are holding shares in BZUN
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun Stock Smart Score
Neutral
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10
Analyst Consensus
Moderate Buy
Average Price Target:
$3.98 (26.75% Upside)
$3.98 (26.75% Upside)
Blogger Sentiment
Neutral
BZUN Sentiment 50%
Sector Average 64%
Sector Average 64%
Insider Transactions
Bought Shares
Worth $874.0K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Neutral
Last 7 Days ▼ 1.0%
Last 30 Days ▲ 1.7%
Last 30 Days ▲ 1.7%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-19.03%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
6.34%
Trailing 12-Months
Company Description
Baozun Inc
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
BZUN Stock 12 Month Forecast
Average Price Target
$3.98
▲(26.75% Upside)
Technical Analysis
Ownership Overview
3.26% Insiders
2.74% Mutual Funds
0.05% Other Institutional Investors
93.28% Public Companies and
Individual Investors