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BZUN Stock Chart & Stats
$2.83
$0.34(13.71%)
At close: 4:00 PM EDT
$2.83
$0.34(13.71%)
Day’s Range― - ―
52-Week Range$2.07 - $4.88
Previous Close$2.74
Volume638.51K
Average Volume (3M)211.23K
Market Cap
$165.52M
Enterprise Value$328.74
Total Cash (Recent Filing)$2.94B
Total Debt (Recent Filing)$2.29B
Price to Earnings (P/E)―
Beta1.01
Next Earnings
Dec 01, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-3.25
Shares Outstanding58,094,833
10 Day Avg. Volume211,025
30 Day Avg. Volume211,228
Financial Highlights & Ratios
PEG Ratio-0.15
Price to Book (P/B)0.30
Price to Sales (P/S)0.11
P/FCF Ratio4.03
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price Target
$4.44Price Target Upside57.01% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering3
EPS Forecast (FY)3.24
Revenue Forecast (FY)$10.74B
Bulls Say, Bears Say
Bulls Say
Higher-value Services GrowthGrowth in services revenue and a deliberate shift away from lower-margin product categories can improve Baozun’s revenue quality. Its end-to-end operating, marketing and technology capabilities may support durable client relationships and stronger margins.
Operating Efficiency ImprovementImproved operating income, faster working-capital turnover, lower fulfillment costs and reduced G&A indicate meaningful execution gains. Sustained efficiency could convert revenue growth into more dependable profitability over the medium term.
Strong Liquidity And Cash SupportBaozun’s substantial liquidity provides funding for technology investment, store expansion and operational restructuring without immediate reliance on external capital. Positive operating cash flow through 2025 further supports financial flexibility.
Bears Say
Persistent Losses And Volatile RevenuePersistent bottom-line losses and the severe 2025 revenue contraction show that Baozun’s business model has not yet achieved stable earnings. High historical volatility makes future profitability and the durability of recent improvements harder to underwrite.
BBM Remains UnprofitableBBM’s continued operating loss means store expansion and brand investment are not yet producing sustainable segment profits. Further growth may require ongoing spending, increasing execution risk before the portfolio can contribute consistently to group earnings.
Demand And Investment PressureLower product sales alongside sharply higher marketing investment could pressure margins and near-term revenue conversion. The company’s pullback from competitive categories also reduces scale, while subdued consumption creates uncertainty around a durable recovery.
Baozun News
BZUN FAQ
What was Baozun Inc’s price range in the past 12 months?
Baozun Inc lowest stock price was $2.07 and its highest was $4.88 in the past 12 months.
What is Baozun Inc’s market cap?
Baozun Inc’s market cap is $165.52M.
When is Baozun Inc’s upcoming earnings report date?
Baozun Inc’s upcoming earnings report date is Dec 01, 2026 which is in 88 days.
How were Baozun Inc’s earnings last quarter?
Baozun Inc released its earnings results on Aug 27, 2026. The company reported $0.045 earnings per share for the quarter.
Is Baozun Inc overvalued?
According to Wall Street analysts Baozun Inc’s price is currently Undervalued.
Does Baozun Inc pay dividends?
Baozun Inc does not currently pay dividends.
What is Baozun Inc’s EPS estimate?
Baozun Inc’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun Inc have?
Baozun Inc has 58,094,833 shares outstanding.
What happened to Baozun Inc’s price movement after its last earnings report?
Baozun Inc reported an EPS of $0.045 in its last earnings report. Following the earnings report the stock price went up 7.092%.
Which hedge fund is a major shareholder of Baozun Inc?
Currently, no hedge funds are holding shares in BZUN
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
$4.44 (57.01% Upside)
$4.44 (57.01% Upside)
Blogger Sentiment
Neutral
BZUN Sentiment 50%
Sector Average ―
Sector Average ―
Insider Transactions
Bought Shares
Worth $746.9K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Negative
Last 7 Days ▲ 4.7%
Last 30 Days ▼ 6.0%
Last 30 Days ▼ 6.0%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
-30.76%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
5.05%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Baozun Inc
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
BZUN Company Deck
BZUN Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed a constructive and improving operational picture: group revenue grew 7% and non-GAAP operating income meaningfully improved to RMB 74 million, with strong margin expansion (group product-sales gross margin +~499 bps) and a record BEC adjusted operating profit of RMB 107 million. BBM showed robust top-line momentum (+22% YoY), same-store growth in the 20s for Gap, and ongoing store expansion. Management highlighted successful AI and automation pilots and raised the 2028 non-GAAP operating profit target from RMB 550 million to RMB 700 million, reflecting increased confidence in medium-term profitability. Offsetting these positives are a 10% decline in BEC product sales as the company reprioritized low-margin categories, a continuing BBM operating loss (albeit narrowed), elevated sales & marketing spend, and an uncertain macro consumption backdrop. On balance, the operational improvements, margin gains, cash position, AI progress and upgraded long-term target outweigh near-term headwinds and investments.View all BZUN earnings summariesBZUN Stock 12 Month Forecast
Average Price Target
$4.44
▲(57.01% Upside)
Technical Analysis
Ownership Overview
3.29% Insiders
2.74% Mutual Funds
1.60% Other Institutional Investors
91.65% Public Companies and
Individual Investors