Want to see BZUN full AI Analyst Report?
BZUN Stock Chart & Stats
$2.83
$0.34(13.71%)
At close: 4:00 PM EDT
$2.83
$0.34(13.71%)
Day’s Range― - ―
52-Week Range$2.07 - $3.92
Previous Close$2.74
Volume638.51K
Average Volume (3M)291.15K
Market Cap
$215.26M
Enterprise Value$328.74M
Total Cash (Recent Filing)$2.90B
Total Debt (Recent Filing)$2.12B
Price to Earnings (P/E)―
Beta0.95
Next Earnings
Dec 01, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-2.36
Shares Outstanding58,094,833
10 Day Avg. Volume475,375
30 Day Avg. Volume291,153
Financial Highlights & Ratios
PEG Ratio-0.15
Price to Book (P/B)0.30
Price to Sales (P/S)0.11
P/FCF Ratio4.03
Enterprise Value/Market Cap1.53
Enterprise Value/Revenue0.03
Enterprise Value/Gross Profit0.05
Enterprise Value/Ebitda-33.83
Forecast
1Y Price Target
$4.44Price Target Upside57.01% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering3
EPS Forecast (FY)3.11
Revenue Forecast (FY)$10.74B
Bulls Say, Bears Say
Bulls Say
Services Revenue GrowthGrowth in e-commerce services and a deliberate shift toward higher-value activities can improve revenue quality over time. A larger services mix may support more recurring, asset-light economics and reduce reliance on lower-margin product sales, strengthening Baozun’s operating model.
Operating Improvement And AutomationThe sharp improvement in operating income, record BEC profitability, and higher long-term target indicate meaningful execution progress. AI and automation pilots could sustain productivity gains, helping Baozun expand margins and convert revenue growth into stronger earnings over the next several quarters.
Liquidity And EfficiencyA substantial liquidity position gives Baozun resources to fund store expansion and strategic investments while improving working-capital efficiency. Faster turnover can release cash from operations and provide greater resilience as the company invests in growth and automation.
Bears Say
Persistent Losses And Revenue VolatilityThe prolonged record of net losses and severe 2025 revenue contraction shows that Baozun has not yet established stable earnings power. Even with recent improvement, this history raises the risk that operating gains may not persist through changing demand and business-model mix.
BBM Remains UnprofitableBBM’s continuing operating loss means the brand-management segment is still consuming earnings capacity despite stronger revenue and margins. Sustained profitability will depend on successful store expansion, brand execution, and scale, leaving consolidated results exposed to an unresolved segment drag.
Elevated Sales And Marketing CostsHigher sales and marketing spending can limit the durability of recent margin gains if revenue growth does not offset the investment pace. Continued spending on marketing and creative content may also increase the execution burden required to achieve management’s profitability targets.
Baozun News
BZUN FAQ
What was Baozun Inc’s price range in the past 12 months?
Baozun Inc lowest stock price was $2.07 and its highest was $3.92 in the past 12 months.
What is Baozun Inc’s market cap?
Baozun Inc’s market cap is $215.26M.
When is Baozun Inc’s upcoming earnings report date?
Baozun Inc’s upcoming earnings report date is Dec 01, 2026 which is in 40 days.
How were Baozun Inc’s earnings last quarter?
Baozun Inc released its earnings results on Aug 27, 2026. The company reported $0.045 earnings per share for the quarter.
Is Baozun Inc overvalued?
According to Wall Street analysts Baozun Inc’s price is currently Undervalued.
Does Baozun Inc pay dividends?
Baozun Inc does not currently pay dividends.
What is Baozun Inc’s EPS estimate?
Baozun Inc’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun Inc have?
Baozun Inc has 58,094,833 shares outstanding.
What happened to Baozun Inc’s price movement after its last earnings report?
Baozun Inc reported an EPS of $0.045 in its last earnings report. Following the earnings report the stock price went up 7.092%.
Which hedge fund is a major shareholder of Baozun Inc?
Currently, no hedge funds are holding shares in BZUN
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
$4.44 (57.01% Upside)
$4.44 (57.01% Upside)
Blogger Sentiment
Bullish
BZUN Sentiment 67%
Sector Average ―
Sector Average ―
Insider Transactions
Bought Shares
Worth $256.4K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Positive
Last 7 Days ▲ 22.2%
Last 30 Days ▲ 17.2%
Last 30 Days ▲ 17.2%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
1.09%
12-Months-Change
Fundamentals
Return on Equity
-3.70%
Trailing 12-Months
Asset Growth
5.05%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Baozun Inc
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
BZUN Company Deck
BZUN Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call conveyed a constructive and improving operational picture: group revenue grew 7% and non-GAAP operating income meaningfully improved to RMB 74 million, with strong margin expansion (group product-sales gross margin +~499 bps) and a record BEC adjusted operating profit of RMB 107 million. BBM showed robust top-line momentum (+22% YoY), same-store growth in the 20s for Gap, and ongoing store expansion. Management highlighted successful AI and automation pilots and raised the 2028 non-GAAP operating profit target from RMB 550 million to RMB 700 million, reflecting increased confidence in medium-term profitability. Offsetting these positives are a 10% decline in BEC product sales as the company reprioritized low-margin categories, a continuing BBM operating loss (albeit narrowed), elevated sales & marketing spend, and an uncertain macro consumption backdrop. On balance, the operational improvements, margin gains, cash position, AI progress and upgraded long-term target outweigh near-term headwinds and investments.View all BZUN earnings summariesBZUN Stock 12 Month Forecast
Average Price Target
$4.44
▲(57.01% Upside)
Technical Analysis
Ownership Overview
3.44% Insiders
2.74% Mutual Funds
0.32% Other Institutional Investors
92.45% Public Companies and
Individual Investors