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Baozun (BZUN) Stock Statistics & Valuation Metrics

1,874 Followers

Total Valuation

Baozun has a market cap or net worth of $198.91M. The enterprise value is $328.74M.

Market Cap
$198.91M
Enterprise Value
$328.74M

Share Statistics

Baozun has 58,094,833 shares outstanding. The number of shares has decreased by -2.65% in one year.

Shares Outstanding
58,094,833
Owned by Insiders
3.46%
Owned by Institutions
4.82%

Financial Efficiency

Baozun’s return on equity (ROE) is -0.07 and return on invested capital (ROIC) is 0.96%.

Return on Equity (ROE)
-0.07
Return on Assets (ROA)
-0.02
Return on Invested Capital (ROIC)
0.96%
Return on Capital Employed (ROCE)
0.01
Revenue Per Employee
1.50M
Profits Per Employee
-36.54K
Employee Count
6,626
Asset Turnover
1.03
Inventory Turnover
3.92

Valuation Ratios

The current PE Ratio of Baozun is -9.44. Baozun’s PEG ratio is -0.13.

PE Ratio
-9.44
PS Ratio
0.12
PB Ratio
0.36
Price to FCF
0.00
Price to Operating Cash Flow
0.00
PEG Ratio
-0.13

Income Statement

In the last 12 months, Baozun had revenue of 9.95B and earned -242.10M in profits. Earnings per share was -4.05.

Revenue
9.95B
Gross Profit
5.06B
Operating Income
74.95M
Pretax Income
-189.67M
Net Income
-242.10M
EBITDA
65.55M
Earnings Per Share (EPS)
-4.05

Cash Flow

In the last 12 months, operating cash flow was 420.43M and capital expenditures -153.84M, giving a free cash flow of 266.59M billion.

Operating Cash Flow
420.43M
Free Cash Flow
266.59M
Free Cash Flow per Share
0.00

Dividends & Yields

Baozun pays an annual dividend of ―, resulting in a dividend yield of ―

Dividend Per Share
―
Dividend Yield
―
Payout Ratio
N/A
Free Cash Flow Yield
0.00%
Earnings Yield
-10.42%

Stock Price Statistics

Beta
0.91
52-Week Price Change
13.29%
50-Day Moving Average
3.17
200-Day Moving Average
2.79
Relative Strength Index (RSI)
58.34
Average Volume (3m)
246.42K

Important Dates

Baozun upcoming earnings date is Nov 24, 2026, Before Open (Not Confirmed).

Last Earnings Date
Aug 27, 2026
Next Earnings Date
Nov 24, 2026
Ex-Dividend Date
―

Financial Position

Baozun as a current ratio of 1.87, with Debt / Equity ratio of 62.38%

Current Ratio
1.87
Quick Ratio
1.52
Debt to Market Cap
1.66
Net Debt to EBITDA
18.68
Interest Coverage Ratio
1.68

Taxes

In the past 12 months, Baozun has paid 9.91M in taxes.

Income Tax
9.91M
Effective Tax Rate
-0.05

Enterprise Valuation

Baozun EV to EBITDA ratio is 12.94, with an EV/FCF ratio of 0.00.

EV to Sales
0.20
EV to EBITDA
12.94
EV to Free Cash Flow
0.00
EV to Operating Cash Flow
0.00

Balance Sheet

Baozun has $2.90B in cash and marketable securities with $2.12B in debt, giving a net cash position of $778.22M billion.

Cash & Marketable Securities
$2.90B
Total Debt
$2.12B
Net Cash
$778.22M
Net Cash Per Share
$13.40
Tangible Book Value Per Share
$84.85

Margins

Gross margin is 64.38%, with operating margin of 1.69%, and net profit margin of -1.30%.

Gross Margin
64.38%
Operating Margin
1.69%
Pretax Margin
-0.26%
Net Profit Margin
-1.30%
EBITDA Margin
1.51%
EBIT Margin
1.38%

Analyst Forecast

The average price target for Baozun is $4.44, which is 11.43% higher than the current price. The consensus rating is Strong Buy

Price Target
$4.44
Price Target Upside
24.12% Upside
Analyst Consensus
Strong Buy
Analyst Count
3
Revenue Growth Forecast
11.59%
EPS Growth Forecast
25.34%

Scores

Smart Score
7
AI Score
61