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Baozun (2BZA) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

2BZA Analyst Ratings

Strong Buy
3Ratings
3Buy0Hold0Sell
Based on 3 analysts giving stock ratings to Baozun in the past 3 months

2BZA Stock 12 Month Forecast

EUR 3.95▲(33.54% Upside)
Based on 3 Wall Street analysts offering 12 month price targets for Baozun in the last 3 months. The average price target is EUR 3.95 with a high forecast of EUR 4.71 and a low forecast of EUR 3.38. The average price target represents a 33.54% change from the last price of EUR 2.96.
Highest Price TargetEUR 4.71Average Price TargetEUR 3.95Lowest Price TargetEUR 3.38

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for DE:2BZA
Price TargetArticle
CLSAEUR 2.85→EUR 3.38buy14.21%UpsideUpgraded08/28/26
CMB International SecuritiesEUR 3.76buy27.13%UpsideReiterated08/28/26
CitiEUR 4.00→EUR 4.71buy59.29%UpsideReiterated08/27/26
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Best Analysts Covering Baozun

3 Months
Success Rate8/24 ratings generated profit
33%
Average Return
-6.93%

Copying Alicia Yap's trades and holding each position for 3 Months would result in 33.33% of your transactions generating a profit, with an average return of -6.93% per trade.

1 Year
Success Rate7/24 ratings generated profit
29%
Average Return
-33.83%

Copying Alicia Yap's trades and holding each position for 1 Year would result in 29.17% of your transactions generating a profit, with an average return of -33.83% per trade.

2 Years
Success Rate5/24 ratings generated profit
21%
Average Return
-45.02%

Copying Alicia Yap's trades and holding each position for 2 Years would result in 20.83% of your transactions generating a profit, with an average return of -45.02% per trade.

2BZA Analyst Recommendation Trends

01234Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26
Monthly rating counts for 2BZA
RatingJun 26Jul 26Aug 26Sep 26Oct 26
Strong Buy11110
Buy02220
Hold00000
Sell00000
Strong Sell00000
total13330

In the current month, 2BZA has received 0 Buy Ratings, 0 Hold Ratings, and 0 Sell Ratings. 2BZA average Analyst price target in the past 3 months is 3.95.

2BZA Financial Forecast

EUR -3EUR -2EUR -1EUR 0EUR 1Q4 2025Q2 2026Q3 2026
ConsensusEUR 0.04

2BZA Earnings Forecast

Next quarter’s earnings estimate for 2BZA is EUR 0.04 with a range of ― to ―. The previous quarter’s EPS was EUR 0.04. Its overall industry beat the EPS estimate 50.49% of the time in the past 12 months.

EUR 271.5MEUR 304.4MEUR 337.3MEUR 370.3MEUR 403.2MQ4 2025Q2 2026Q3 2026
HighEUR 314M
ConsensusEUR 314M
LowEUR 314M

2BZA Sales Forecast

Next quarter’s sales forecast for 2BZA is EUR 313.88M with a range of EUR 313.88M to EUR 313.88M. The previous quarter’s sales results were EUR 363.14M. Its overall industry beat sales estimates 63.25% of the time in the past 12 months.

2BZA Stock Forecast FAQ

What is DE:2BZA’s average 12-month price target, according to analysts?
Based on analyst ratings, Baozun’s 12-month average price target is €3.95.
What is DE:2BZA’s upside potential, based on the analysts’ average price target?
Baozun has 33.54% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Baozun a Buy, Sell or Hold?
Baozun has a consensus rating of Strong Buy, which is based on 3 buy ratings, 0 hold ratings and 0 sell ratings.
What is Baozun’s share price target?
The average share price target for Baozun is €3.95. This is based on 3 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is €4.71, and the lowest forecast is €3.38. The average share price target represents a 33.54% increase from the current price of €2.96.
What do analysts say about Baozun?
Baozun’s analyst rating consensus is a Strong Buy. This is based on the ratings of 3 Wall Street analysts.
How can I buy shares of Baozun?
To buy shares of DE:2BZA, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.