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Super Retail Group Limited
(Sydney:SUL)
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Rating:70Neutral
Price Target:
AU$16.00
▲(22.98% Upside)
Action:Reiterated
Date:08/21/26
The score is driven primarily by solid but not improving financial fundamentals (revenue growth and cash generation offset by margin compression and higher leverage). Technicals are constructive with the stock above major moving averages and positive momentum indicators, while valuation is supportive with a reasonable P/E and high dividend yield.
Positive Factors
Steady Revenue Growth
Consistent multi-year revenue expansion indicates the group is maintaining customer demand and increasing scale across its specialty retail brands, supporting business resilience over the medium term.
Negative Factors
Material Net Margin Compression
The sustained decline in net margin shows that revenue growth is translating less effectively into earnings, potentially reflecting cost pressure, promotional intensity or a structurally tougher retail environment.
Read all positive and negative factors
Positive Factors
Negative Factors
Steady Revenue Growth
Consistent multi-year revenue expansion indicates the group is maintaining customer demand and increasing scale across its specialty retail brands, supporting business resilience over the medium term.
Read all positive factors
Super Retail Group Limited (SUL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$2.83B
Dividend Yield5.25%
Average Volume (3M)556.68K
Price to Earnings (P/E)13.5
Beta (1Y)1.08
Revenue Growth3.19%
EPS Growth-7.17%
CountryAU
Employees15,643
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.91
Shares Outstanding225,826,500
10 Day Avg. Volume644,583
30 Day Avg. Volume556,678
Financial Highlights & Ratios
PEG Ratio-2.03
Price to Book (P/B)2.29
Price to Sales (P/S)0.71
P/FCF Ratio7.59
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
AU$14.93Price Target Upside14.76% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering10
EPS Forecast (FY)1.02
Revenue Forecast (FY)AU$4.39B
Super Retail Group Limited Business Overview & Revenue Model
Company Description
Operating across Australia and New Zealand, Super Retail Group Limited specializes in selling products for automotive, sports, and outdoor leisure activities. Their extensive automotive range encompasses vehicle parts and accessories, handyman sup...
How the Company Makes Money
Super Retail Group makes money primarily by selling consumer goods through its specialty retail brands across physical store networks and online platforms in Australia and New Zealand. Its core revenue stream is merchandise sales: (1) Supercheap A...
Super Retail Group Limited Financial Statement Overview
Summary
Income Statement
68
Positive
Balance Sheet
60
Neutral
Cash Flow
64
Positive
| Breakdown | Jun 2026 | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 4.20B | 4.07B | 3.88B | 3.80B | 3.55B |
| Gross Profit | 1.92B | 1.86B | 1.80B | 1.76B | 1.66B |
| EBITDA | 772.40M | 678.10M | 727.40M | 755.30M | 706.60M |
| Net Income | 205.90M | 221.80M | 240.10M | 263.00M | 241.20M |
Balance Sheet | |||||
| Total Assets | 3.85B | 3.34B | 3.26B | 3.50B | 3.27B |
| Cash, Cash Equivalents and Short-Term Investments | 16.70M | 63.30M | 217.80M | 192.30M | 13.40M |
| Total Debt | 1.32B | 1.24B | 1.10B | 1.03B | 1.01B |
| Total Liabilities | 2.55B | 2.02B | 1.89B | 2.13B | 1.99B |
| Stockholders Equity | 1.30B | 1.32B | 1.37B | 1.37B | 1.29B |
Cash Flow | |||||
| Free Cash Flow | 392.10M | 411.60M | 452.80M | 564.50M | 171.80M |
| Operating Cash Flow | 515.50M | 577.30M | 587.80M | 674.10M | 296.80M |
| Investing Cash Flow | -123.20M | -165.40M | -134.90M | -108.50M | -124.70M |
| Financing Cash Flow | -437.30M | -566.30M | -474.80M | -386.80M | -401.20M |
Super Retail Group Limited Technical Analysis
Negative
13.01
Price Trends
12.83
Negative
12.25
Positive
13.10
Negative
Market Momentum
-0.06
Positive
43.16
Neutral
10.86
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SUL, the sentiment is Negative. The current price of 13.01 is above the 20-day moving average (MA) of 12.81, above the 50-day MA of 12.83, and below the 200-day MA of 13.10, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 43.16 is Neutral, neither overbought nor oversold. The STOCH value of 10.86 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SUL.
Super Retail Group Limited Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Neutral | AU$2.83B | 13.54 | 16.02% | 5.25% | 3.19% | -7.17% | |
68 Neutral | AU$7.21B | 14.44 | 29.54% | 5.21% | 4.82% | 5.95% | |
63 Neutral | AU$313.36M | 27.88 | 23.74% | 5.00% | 4.64% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
60 Neutral | AU$5.25B | 9.72 | 10.78% | 6.70% | 4.65% | 2.02% | |
52 Neutral | AU$514.66M | -0.82 | -68.06% | 12.79% | -2.61% | -1584.86% | |
51 Neutral | AU$546.60M | 130.53 | 3.54% | ― | 10.63% | -62.61% |
* Consumer Cyclical Sector Average
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Super Retail Group Limited Corporate Events
Super Retail Group Expands Responsible Business and Governance Disclosures
Aug 19, 2026
Super Retail Group Limited is an Australian retail operator across leisure, outdoor, sports and automotive categories, aiming to inspire and equip customers to live their passions every day. Its business model emphasises sustainable performance, r...
Super Retail Group Files Updated Corporate Governance Statement with ASX
Aug 19, 2026
Super Retail Group Limited has lodged its corporate governance statement for the financial year ended 27 June 2026 with the ASX, confirming that the document is current as of 20 August 2026 and approved by the board. The statement, available via t...
Super Retail Group lifts sales to record $4.2bn but profit dips on strategic investment
Aug 19, 2026
Super Retail Group reported record FY26 sales of $4.2 billion, up 3.2 per cent, with group gross margin edging 10 basis points higher to 45.7 per cent and online revenue rising 5.3 per cent to $552 million, now 13.1 per cent of total sales. Like-f...
Super Retail Group declares AUD 0.33 interim dividend
Aug 19, 2026
Super Retail Group Limited has declared a fully franked interim dividend of AUD 0.33 per ordinary share, covering the six-month period ended 27 June 2026. The dividend will trade ex on 7 September, with a record date of 8 September and payment sch...
Super Retail Group lifts sales, trims profit but boosts dividend
Aug 19, 2026
Super Retail Group has reported statutory revenue of $4.2 billion for the year to 27 June 2026, a 3.2 per cent increase on the prior year, while statutory net profit after tax fell 7.2 per cent to $205.9 million as margins and earnings came under ...
Macquarie Group Ceases to Be Substantial Holder in Super Retail Group
Aug 14, 2026
Macquarie Group Limited and its controlled entities have notified Super Retail Group that they have ceased to be a substantial holder in the company as at 11 August 2026. The notice, lodged under section 671B of the Corporations Act, records chang...
Super Retail Group sets timetable for 2026 AGM and director nominations
Aug 10, 2026
Super Retail Group Limited has scheduled its 2026 Annual General Meeting for 10:00 am Brisbane time on Thursday, 29 October 2026. The company has set Wednesday, 26 August 2026 as the closing date for director nomination submissions, in line with i...
Super Retail Group Performance Rights Lapse Reduces Potential Share Dilution
Jul 6, 2026
Super Retail Group Limited has notified the market that 129,345 performance rights, trading under ASX code SULAQ, have lapsed after the underlying conditions were not met by 30 June 2026. The cessation trims the company’s potential future sh...
State Street exits substantial holding in Super Retail Group
Jun 22, 2026
State Street Corporation and several of its asset management and trust subsidiaries have lodged a notice that they have ceased to be a substantial shareholder in Super Retail Group Limited. The filing indicates that these entities, which previousl...
State Street Entities Cease to Be Substantial Holders in Super Retail Group
Jun 5, 2026
State Street Global Advisors, Australia, Limited and related subsidiaries of State Street Corporation have lodged a notice stating they have ceased to be a substantial shareholder in Super Retail Group Limited. The filing, made under section 671B ...
Super Retail Group Acknowledges Court Action Over Rebel Sport Underpayment Claims
May 21, 2026
Super Retail Group has acknowledged media reports that its sporting goods chain, Rebel Sport Limited, has been named as a party in representative proceedings in the Federal Court of Australia over alleged employee underpayments. The company has no...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.