Super Retail Group Limited (SUL) AI Stock Analysis

• Market Cap: AU$3.74B
• Dividend Yield: 7.05%
• Average Volume (3M): 420.73K
• Price to Earnings (P/E): 16.8
• Beta (1Y): 1.25
• Revenue Growth: 4.83%
• EPS Growth: -7.62%
• Country: AU
• Employees: 16,063
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.45
• Shares Outstanding: 225,826,500
• 10 Day Avg. Volume: 297,394
• 30 Day Avg. Volume: 420,730
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: AU$18.04
• Price Target Upside: 10.67% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 9

• Rating: 69 Neutral
• Price Target: AU$18.00 ▲(10.43% Upside)

Super Retail Group Limited's overall score is driven by its stable financial performance and attractive valuation. However, technical indicators suggest weak momentum, which could pose short-term challenges. The company's ability to manage operational efficiency and leverage will be crucial for future growth.

Super Retail Group Limited Business Overview & Revenue Model

Company Description

Super Retail Group Limited engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. It offers automotive parts and accessories, handyman items, and tools and equipment, and marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products. The company also provides footwear, fitness and sports equipment, apparel, and related accessories; fishing products, such as lures, rods and reels, tackle boxes, fishing nets, and other products; camping products, including tents, ropes, pegs, cooking equipment, and clothing and hiking gears, as well as boating products comprising fishing rod holders, bilge pumps, fish-finders, etc. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and others; and products for travel, touring, outdoor, garage, and shed, as well as vehicles for adventure activities. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands; and offers its products online. It operates 716 stores. Super Retail Group Limited was founded in 1972 and is based in Strathpine, Australia.

How the Company Makes Money

Super Retail Group generates revenue through the retail sale of a broad assortment of products in its specialty stores and online platforms. Its key revenue streams include direct sales from sporting goods, outdoor equipment, and automotive parts. The company benefits from a strong brand portfolio that attracts diverse customer demographics, driving consistent sales growth. Additionally, SUL capitalizes on seasonal promotions, loyalty programs, and private label products to enhance profit margins. The company also engages in partnerships with suppliers and brands to secure exclusive products, further differentiating its offerings in the marketplace. Overall, the combination of physical retail presence and a growing e-commerce strategy contributes to its financial performance.

Super Retail Group Limited Financial Statement Overview

Summary

Super Retail Group Limited demonstrates solid revenue growth and profitability, with strong gross margins. However, declining EBIT margins and increased leverage pose potential risks. The company maintains healthy cash flow generation, but the decrease in free cash flow growth warrants attention. Overall, the financial health is stable, but careful management of operational efficiency and leverage is crucial for sustained growth.

Income Statement

Super Retail Group Limited has shown consistent revenue growth over the years, with a 2.54% increase in the latest year. The gross profit margin remains strong, indicating effective cost management. However, the net profit margin has slightly decreased, reflecting potential challenges in controlling operating expenses. The EBIT margin has significantly dropped in the latest year, suggesting a decline in operational efficiency.

Balance Sheet

The company's debt-to-equity ratio has increased, indicating higher leverage, which could pose a risk if not managed properly. However, the return on equity remains healthy, reflecting efficient use of equity to generate profits. The equity ratio is stable, suggesting a balanced approach to financing assets.

Cash Flow

Operating cash flow remains robust, but there is a noticeable decline in free cash flow growth, which could impact future investments. The operating cash flow to net income ratio is strong, indicating good cash generation relative to net income. However, the free cash flow to net income ratio has decreased, suggesting reduced cash available after capital expenditures.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	4.07B	4.07B	3.88B	3.80B	3.55B	3.45B
Gross Profit	1.86B	1.86B	1.80B	1.76B	1.66B	1.66B
EBITDA	605.70M	678.10M	735.80M	755.30M	706.60M	538.30M
Net Income	221.80M	221.80M	240.10M	263.00M	241.20M	301.00M
Balance Sheet
Total Assets	3.34B	3.34B	3.26B	3.50B	3.27B	3.33B
Cash, Cash Equivalents and Short-Term Investments	63.30M	63.30M	217.80M	192.30M	13.40M	242.30M
Total Debt	1.24B	1.24B	1.10B	1.03B	1.01B	989.60M
Total Liabilities	2.02B	2.02B	1.89B	2.13B	1.99B	2.10B
Stockholders Equity	1.32B	1.32B	1.37B	1.37B	1.29B	1.23B
Cash Flow
Free Cash Flow	375.90M	411.60M	452.80M	564.50M	171.80M	473.10M
Operating Cash Flow	541.60M	577.30M	587.80M	674.10M	296.80M	558.10M
Investing Cash Flow	-165.40M	-165.40M	-134.90M	-108.50M	-124.70M	-84.50M
Financing Cash Flow	-502.00M	-566.30M	-474.80M	-386.80M	-401.20M	-516.30M

Super Retail Group Limited Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 16.30
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SUL, the sentiment is Neutral. The current price of 16.3 is below the 20-day moving average (MA) of 16.51, below the 50-day MA of 16.75, and above the 200-day MA of 14.48, indicating a neutral trend. The MACD of -0.17 indicates Positive momentum. The RSI at 43.76 is Neutral, neither overbought nor oversold. The STOCH value of 60.75 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:SUL.

Super Retail Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
JBH	75 Outperform	AU$12.64B	27.64	29.12%	2.13%	10.03%	5.38%
SUL	69 Neutral	AU$3.74B	16.85	16.46%	7.05%	4.83%	-7.62%
NCK	64 Neutral	AU$1.95B	33.74	21.99%	2.77%	5.79%	-31.70%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
TPW	61 Neutral	$3.01B	256.09	8.81%	―	20.66%	543.24%
BLX	60 Neutral	AU$761.42M	25.72	16.86%	2.40%	1.89%	-3.30%
KGN	46 Neutral	$338.72M	231.61	-40.52%	4.13%	6.24%	-23341.18%

Super Retail Group Limited Corporate Events

Super Retail Group to Announce FY25 Financial Results

Super Retail Group Limited announced it will release its financial results for the fiscal year ending 28 June 2025 on 21 August 2025. The announcement will be followed by a teleconference call for analysts and investors, hosted by the company’s CEO and CFO. This event is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates on Director’s Shareholding Changes

Super Retail Group Limited announced a change in the director’s relevant interest, as Anthony Heraghty no longer holds an indirect interest in 176,893 ordinary shares registered under Vade Mecum Pty Ltd as trustee for the A&G Heraghty Trust. This change is in compliance with obligations related to court orders from the Federal Circuit Court and Family Court of Australia, reflecting a significant adjustment in the director’s shareholding structure.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Limited Announces Cessation of Performance Rights

Super Retail Group Limited announced the cessation of 84,701 performance rights due to unmet conditions as of June 30, 2025. This development may impact the company’s capital structure and could have implications for stakeholders, reflecting on the company’s operational adjustments and strategic positioning.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates Sales Growth Figures in Conference Presentation

Super Retail Group Limited announced amendments to their recent presentation at the 2025 Macquarie Australia Conference. The changes pertain to the sales growth figures on slide 13 of the presentation, specifically the total sales growth percentages for certain weeks, though the overall sales growth for weeks 1-44 remains unchanged at 4.2%. This update, authorized by the Continuous Disclosure Committee, ensures accurate reporting and transparency for investors and stakeholders.

Super Retail Group Updates Sales Figures and Announces Strategic Initiatives

Super Retail Group Limited announced amendments to its sales growth figures for certain periods, with the overall sales growth for weeks 1-44 remaining at 4.2%. The company reported a 3.1% like-for-like sales growth in the second half of FY25, driven by strong performance at BCF, despite subdued retail conditions in New Zealand. Gross margins are below the previous year’s levels, and the company is focusing on strategic initiatives such as moving away from lower-yield promotional activities and managing costs. Additionally, a project to replace the payroll system and implement a Human Resources Information Management system is underway.

Super Retail Group Enhances Digital and Store Network for Growth

Super Retail Group Limited has announced its strategic focus on optimizing its store network and enhancing digital capabilities to provide flexible purchasing options for customers. With strong cash flow generation and a disciplined approach to capital allocation, the company aims to invest in growth and deliver shareholder returns, while leveraging its large customer loyalty base and first-party data for personalized offers.

Super Retail Group Reports Positive Sales Growth Amid Strategic Investments

Super Retail Group Limited reported a positive trading update for the first 44 weeks of FY25, with a group like-for-like sales growth of 3.1% in the second half, driven by strong performance from BCF. Despite subdued retail conditions, particularly in New Zealand, and challenges such as a $5 million sales headwind from cyclone Alfred affecting rebel, the company maintained competitiveness by managing costs and strategic investments. The group also announced a project to replace its payroll system and build a new HRIM system, alongside transitioning to a new distribution center, which will incur additional costs in FY25 and FY26.