Super Retail Group Limited
Super Retail Group Limited (SUL) is a leading retail company based in Australia, operating in the sports, outdoor, and automotive sectors. It owns and operates several well-known retail brands, including Supercheap Auto, Rebel, BCF (Boating, Camping, Fishing), and Macpac. These brands provide a wide range of products, from automotive parts and accessories to sporting equipment, outdoor gear, and apparel. The company's focus is on delivering high-quality products and exceptional customer service across its retail outlets and online platforms.