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Adore Beauty Group Ltd. (AU:ABY)
ASX:ABY
Australian Market
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Adore Beauty Group Ltd. (ABY) AI Stock Analysis

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AU:ABY

Adore Beauty Group Ltd.

(Sydney:ABY)

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Neutral 54 (OpenAI - Gpt-5.6Sol)
Rating:54Neutral
Price Target:
AU$0.33
▼(-74.26% Downside)
Action:Reiterated
Date:08/26/26
The score is held back primarily by weak financial performance (profitability and cash generation deterioration alongside higher leverage). Technical indicators are supportive and help offset some risk, while valuation is constrained by loss-making results (negative P/E). The latest earnings call provides a moderately positive outlook via FY27 guidance and efficiency initiatives, but liquidity and execution risk remain key concerns.
Positive Factors
Loyalty and Customer Growth
Expanding customer acquisition and loyalty penetration support repeat purchasing, higher lifetime value and more predictable demand. This strengthens the platform’s customer economics and can improve marketing productivity as the base scales.
Negative Factors
Profitability and Margin Pressure
The sharp deterioration in revenue, gross margin and earnings indicates weakened core economics rather than a minor earnings variance. Sustained promotional pressure or cost inflation could limit the company’s ability to convert growth into profit.
Read all positive and negative factors
Positive Factors
Negative Factors
Loyalty and Customer Growth
Expanding customer acquisition and loyalty penetration support repeat purchasing, higher lifetime value and more predictable demand. This strengthens the platform’s customer economics and can improve marketing productivity as the base scales.
Read all positive factors

Adore Beauty Group Ltd. (ABY) vs. iShares MSCI Australia ETF (EWA)

Adore Beauty Group Ltd. Business Overview & Revenue Model

Company Description
Adore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company engages in the retail of beauty and personal care products, including skin, hair, make up, accessories, ...
How the Company Makes Money
Adore Beauty primarily makes money by retailing beauty and personal care products online, earning revenue from product sales to consumers via its e-commerce storefront. Its core revenue stream is the margin between the price it pays to source inve...

Adore Beauty Group Ltd. Earnings Call Summary

Earnings Call Date:Aug 23, 2026
(Q4-2026)
|
Next Earnings Date:Feb 22, 2027
Earnings Call Sentiment Positive
The call presents a predominantly constructive operational story: record revenue, meaningful customer and loyalty gains, substantial marketing and operational efficiencies, completed infrastructure investments (NDC, ERP) and rapid retail expansion that underpin a clear plan to materially lift profitability in FY '27. However, FY '26 earnings were compressed (underlying EBITDA down ~39%) due to higher fixed costs from the still-immature store network and major investments. Liquidity and net debt levels, initial store losses and the risk of execution against ambitious FY '27 EBITDA targets temper the optimism. Overall, the operational progress and leading indicators suggest a positive outlook if execution on store maturation and NDC/ERP efficiencies proceeds as planned.
Positive Updates
Operational & Inventory Improvements
Inventory tightly managed at $23.2 million including ~$5.1 million held in new stores; stock turn improved to 6.9x from 5.9x; head-office restructure, ERP and freight partnerships expected to deliver >$2.5 million in annualized cost efficiencies.
Negative Updates
Earnings Decline and Thin Margin
Underlying EBITDA declined 39.3% to $3.8 million (margin 1.8%), reflecting higher fixed costs from the maturing store network and infrastructure investments.
Read all updates
Q4-2026 Updates
Negative
Operational & Inventory Improvements
Inventory tightly managed at $23.2 million including ~$5.1 million held in new stores; stock turn improved to 6.9x from 5.9x; head-office restructure, ERP and freight partnerships expected to deliver >$2.5 million in annualized cost efficiencies.
Read all positive updates
Company Guidance
Management guided to FY27 revenue growth of at least 10% and a material step‑up in underlying EBITDA to $9–$13 million (up from $3.8m in FY26, 1.8% margin), driven by maturation of the store network (20 stores today, 25 by end FY27 after 13 openings in FY26 and five more planned), stronger omnichannel customers (omnichannel made up 11.9% of product revenue in H2, have 2.5x LTV and spend 52% more than online‑only), continued marketing efficiency (marketing down 22.8% to 8.8% of sales, ROAS up to 14x, CAC down ~37% to c.$35–$37), completed infrastructure benefits (semi‑automated NDC: $8m capex, ~ $2m annual labour savings, ~4‑year payback; new ERP), and balance‑sheet headroom (cash $0.7m, net debt $9.3m, $14.4m undrawn facilities) alongside inventory discipline ($23.2m inventory, ~$5.1m in new‑store stock, stock turn 6.9x) and a FY26 gross margin of 34.8% as the basis for improved margins and profitability next year.

Adore Beauty Group Ltd. Financial Statement Overview

Summary
Overall fundamentals are weak based on the provided statements: income statement deterioration (revenue down sharply and swing to loss with major gross margin compression), balance-sheet risk rising (debt increased materially and ROE turned negative), and cash-flow reversal (negative operating cash flow and deeply negative free cash flow), implying higher funding reliance and reduced resilience.
Income Statement
34
Negative
Balance Sheet
41
Neutral
Cash Flow
22
Negative
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue207.28M198.81M195.72M182.18M199.66M
Gross Profit32.53M70.21M65.47M38.51M44.64M
EBITDA5.73M4.62M5.45M883.00K5.36M
Net Income-4.38M761.00K2.17M-559.00K2.38M
Balance Sheet
Total Assets110.85M83.81M67.67M62.41M59.23M
Cash, Cash Equivalents and Short-Term Investments715.00K12.67M32.85M27.76M29.77M
Total Debt42.50M10.45M1.72M624.00K1.17M
Total Liabilities74.83M43.55M28.02M26.19M21.91M
Stockholders Equity36.02M40.26M39.65M36.22M37.32M
Cash Flow
Free Cash Flow-17.68M2.60M4.90M-1.42M1.26M
Operating Cash Flow-2.04M7.94M8.32M820.00K3.15M
Investing Cash Flow-17.34M-26.89M-3.42M-2.24M-1.89M
Financing Cash Flow7.42M-1.24M195.00K-587.00K-494.00K

Adore Beauty Group Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.29
Price Trends
50DMA
0.29
Positive
100DMA
0.31
Positive
200DMA
0.61
Negative
Market Momentum
MACD
0.01
Negative
RSI
57.91
Neutral
STOCH
36.59
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:ABY, the sentiment is Positive. The current price of 1.29 is above the 20-day moving average (MA) of 0.29, above the 50-day MA of 0.29, and above the 200-day MA of 0.61, indicating a neutral trend. The MACD of 0.01 indicates Negative momentum. The RSI at 57.91 is Neutral, neither overbought nor oversold. The STOCH value of 36.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:ABY.

Adore Beauty Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
AU$184.73M11.5916.05%7.05%2.97%-1.91%
63
Neutral
AU$345.05M30.9623.74%3.65%4.64%
62
Neutral
AU$49.19M9.2214.55%8.20%8.43%23.06%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
AU$250.06M-6.28-19.53%5.85%3.83%-251.57%
54
Neutral
AU$28.66M-7.19-11.41%4.26%-675.31%
51
Neutral
AU$560.59M132.213.54%10.63%-62.61%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:ABY
Adore Beauty Group Ltd.
0.34
-0.73
-68.40%
AU:KGN
Kogan.com
3.60
-0.18
-4.79%
AU:TPW
Temple & Webster Group Ltd
4.85
-17.96
-78.74%
AU:ADH
Adairs Ltd.
1.38
-1.05
-43.25%
AU:DSK
Dusk Group Ltd.
0.77
-0.06
-6.89%
AU:SSG
Shaver Shop Group Ltd.
1.39
-0.11
-7.17%

Adore Beauty Group Ltd. Corporate Events

Adore Beauty Sets Out 2026 Corporate Governance Framework
Aug 23, 2026
Adore Beauty Group Ltd. has released its 2026 Corporate Governance Statement, outlining its framework for management oversight, board effectiveness and ethical conduct. The document details how the company structures its board, safeguards the inte...
Adore Beauty Delivers Record FY26 Revenue Amid Margin Pressure
Aug 23, 2026
Adore Beauty Group reported record group revenue of $207.3 million in FY26, up 4.3% on the prior year, supported by 14.4% growth in new customers to 418,600 and a 2.6% increase in active customers to 858,800. However, a challenging trading environ...
Adore Beauty Books Record Revenue as Omnichannel Investments Set Up Profit Rebound
Aug 23, 2026
Adore Beauty Group reported record FY26 revenue of $207.3 million, up 4.3% year-on-year, as its loyalty program, expanded retail network and IKOU brand boosted sales despite a challenging retail backdrop. Gross margin slipped to 34.8% and underlyi...
Adore Beauty lifts revenue to record high but swings to FY26 loss
Aug 23, 2026
Adore Beauty Group reported a 4.3% rise in FY26 revenue to a record $207.3 million, driven by an $18.6 million contribution from its expanding retail store network, as well as growth in retail media and owned brands. However, the company swung to ...
Adore Beauty CFO Resigns as Company Installs Interim Finance Chief
Jul 28, 2026
Adore Beauty Group has announced the resignation of Chief Financial Officer and Joint Company Secretary Marcus Crowe, who is departing for personal reasons but will remain through a transition period to ensure an orderly handover. The company has ...
Adore Beauty Performance Rights Lapse Clarifies Capital Structure
Jul 6, 2026
Adore Beauty Group Ltd., an Australian-listed online beauty and personal care retailer trading under the ASX code ABY, focuses on selling cosmetics, skincare, and related products via its e-commerce platform. The company competes in the broader di...
Adore Beauty Expands Debt Facilities to Support Omni-Channel Growth
Jun 29, 2026
Adore Beauty Group has refinanced its debt facilities with the Commonwealth Bank of Australia, increasing its total borrowing capacity to $25.2 million under a new three-year agreement. The package comprises a $17 million working capital facility ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 26, 2026