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Baby Bunting Group Ltd. (AU:BBN)
ASX:BBN
Australian Market
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Baby Bunting Group Ltd. (BBN) AI Stock Analysis

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AU:BBN

Baby Bunting Group Ltd.

(Sydney:BBN)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
AU$1.50
▼(-39.02% Downside)
Action:Reiterated
Date:06/25/26
The score is primarily supported by improving gross margins and strong free cash flow growth, but it is held back by weak profitability (including negative EBIT margin) and higher leverage. Technicals add further pressure with the stock trading below key longer-term moving averages, while valuation appears relatively high with a P/E of 26.444 and no dividend yield.
Positive Factors
Gross Margin Improvement
A sustained jump in gross margin to 40.17% indicates durable improvements in pricing, product mix or supplier cost control. Higher gross margins provide a structural buffer to absorb operating cost pressure and support long‑term profitability if maintained across channels.
Negative Factors
Weak Profitability
Very low net margins and negative EBIT show operating leverage is not yet converting higher gross profit into bottom‑line results. Persistent weak profitability limits retained earnings, constrains investment capacity and raises sensitivity to cost or demand shocks.
Read all positive and negative factors
Positive Factors
Negative Factors
Gross Margin Improvement
A sustained jump in gross margin to 40.17% indicates durable improvements in pricing, product mix or supplier cost control. Higher gross margins provide a structural buffer to absorb operating cost pressure and support long‑term profitability if maintained across channels.
Read all positive factors

Baby Bunting Group Ltd. (BBN) vs. iShares MSCI Australia ETF (EWA)

Baby Bunting Group Ltd. Business Overview & Revenue Model

Company Description
Baby Bunting Group Limited, along with its various subsidiaries, operates as a prominent specialist retailer providing goods for mothers and babies. The company primarily serves Australia through a network of 65 physical outlets and its e-commerce...
How the Company Makes Money
Baby Bunting primarily makes money by selling baby and nursery goods to consumers through its physical stores and e-commerce channels. Its core revenue stream is retail sales across key merchandise categories (e.g., travel systems like prams and c...

Baby Bunting Group Ltd. Financial Statement Overview

Summary
Revenue growth (+5.04%) and improved gross margin (to 40.17%) support the score, and free cash flow growth (+20.14%) is a clear positive. Offsetting this, profitability is weak (net margin 1.83%) with negative EBIT margin signals, and leverage is elevated (debt-to-equity 1.48) with declining ROE (8.47%).
Income Statement
65
Positive
Balance Sheet
55
Neutral
Cash Flow
70
Positive
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue538.97M521.93M498.39M524.28M507.27M468.38M
Gross Profit177.90M209.66M183.65M159.72M164.00M144.76M
EBITDA61.29M56.11M43.28M65.18M67.05M62.92M
Net Income7.49M9.54M1.70M9.85M19.52M17.53M
Balance Sheet
Total Assets372.21M340.41M332.20M343.89M350.67M301.42M
Cash, Cash Equivalents and Short-Term Investments5.17M12.38M9.53M5.00M12.24M10.88M
Total Debt292.94M166.42M175.41M175.56M169.18M135.24M
Total Liabilities253.49M227.76M231.58M235.95M235.95M193.66M
Stockholders Equity118.73M112.64M100.62M107.93M114.72M107.76M
Cash Flow
Free Cash Flow23.81M38.97M31.45M34.21M39.75M24.81M
Operating Cash Flow53.70M51.89M40.06M43.01M52.37M36.92M
Investing Cash Flow-34.31M-12.92M-8.60M-8.79M-12.62M-12.11M
Financing Cash Flow-26.18M-36.12M-26.93M-41.45M-38.39M-27.26M

Baby Bunting Group Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.46
Price Trends
50DMA
1.46
Negative
100DMA
1.59
Negative
200DMA
2.13
Negative
Market Momentum
MACD
-0.04
Positive
RSI
37.67
Neutral
STOCH
9.51
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBN, the sentiment is Negative. The current price of 2.46 is above the 20-day moving average (MA) of 1.51, above the 50-day MA of 1.46, and above the 200-day MA of 2.13, indicating a bearish trend. The MACD of -0.04 indicates Positive momentum. The RSI at 37.67 is Neutral, neither overbought nor oversold. The STOCH value of 9.51 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:BBN.

Baby Bunting Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
AU$8.59B17.5729.31%2.54%8.60%4.98%
63
Neutral
AU$5.94B10.4011.55%3.73%9.50%29.80%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
AU$404.77M-10.24-69.14%4.00%4.41%-2505.17%
61
Neutral
AU$262.56M14.018.37%5.85%5.66%-42.42%
58
Neutral
AU$187.53M24.126.48%6.88%158.14%
55
Neutral
AU$629.35M82.875.66%18.85%20.89%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:BBN
Baby Bunting Group Ltd.
1.36
-0.45
-24.72%
AU:HVN
Harvey Norman Holdings Ltd
4.75
-0.50
-9.45%
AU:KGN
Kogan.com
4.21
0.36
9.41%
AU:TPW
Temple & Webster Group Ltd
5.68
-16.11
-73.93%
AU:ADH
Adairs Ltd.
1.54
-0.51
-24.79%
AU:JBH
JB Hi-Fi Limited
78.79
-24.89
-24.01%

Baby Bunting Group Ltd. Corporate Events

Baby Bunting lifts profit and margins despite late-quarter sales softness
Jun 23, 2026
Baby Bunting Group expects FY26 pro forma NPAT of $16.0 million to $17.0 million, up 32% to 40% on the prior year, on total sales of about $553 million to $555 million, roughly 6% higher. The retailer is set to lift gross margins above 41% and del...
Baby Bunting Share Rights Lapse, Trimming Equity Incentive Pool
Mar 31, 2026
Baby Bunting Group Ltd. has announced the cessation of 129,655 share rights, listed under the ASX security code BBNAA, following their lapse on 31 March 2026. The rights expired because the conditions attached to these conditional securities were ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 25, 2026