Want to see AREB full AI Analyst Report?
American Rebel Holdings (AREB) AI Stock Analysis
Top Page
American Rebel Holdings
(Other OTC:AREB)
The lowest overall score is driven primarily by severe and persistent financial deterioration—negative profitability, negative equity, and chronic cash burn—indicating critical solvency and continuity risks. Technicals reinforce extreme weakness with entrenched bearish trends and lack of upward momentum. The company's valuation metrics are poor, dictated by ongoing losses and absence of dividends. No meaningful positive offset exists from recent events, and there is no evidence of turnaround. This stock is materially distressed on nearly all fundamental and market measures.
American Rebel Holdings (AREB) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $1.21M
- Dividend Yield
- ―
- Average Volume (3M)
- 566.72K
- Price to Earnings (P/E)
- 0.0
- Beta (1Y)
- -21.87
- Revenue Growth
- -14.10%
- EPS Growth
- 99.41%
- Country
- US
- Employees
- 26
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Apparel - Footwear & Accessories
American Rebel Holdings Business Overview & Revenue Model
Company Description
American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories...
How the Company Makes Money
American Rebel Holdings generates revenue through multiple streams, primarily by selling its branded merchandise, which includes clothing, bags, and personal safety items. The company employs a direct-to-consumer sales model, utilizing e-commerce pla...
American Rebel Holdings Financial Statement Overview
Summary
American Rebel Holdings demonstrates severe financial distress: negative gross and net profit margins, ongoing operating losses, declining revenue, and a deteriorating balance sheet with negative equity and high debt. Cash flows are persistently negative, with no evidence of turnaround or stabilization. These factors present significant insolvency risk and are far below sector standards.
Income Statement
13Very NegativeBalance Sheet
7Very NegativeCash Flow
19Very Negative| Breakdown | TTM | Dec 2025 | Dec 2024 | Mar 2024 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 8.14M | 9.52M | 11.42M | 16.00M | 7.95M | 986.83K |
| Gross Profit | -1.13M | -197.75K | -119.64K | 1.80M | -807.00K | 174.70K |
| EBITDA | -19.56M | -31.55M | -13.40M | -9.26M | -9.83M | -4.03M |
| Net Income | -24.08M | -34.33M | -17.60M | -9.73M | -10.09M | -6.10M |
Balance Sheet | ||||||
| Total Assets | 27.69M | 31.82M | 10.01M | 11.55M | 16.56M | 968.60K |
| Cash, Cash Equivalents and Short-Term Investments | 96.45K | 147.59K | 287.55K | 1.08M | 356.75K | 17.61K |
| Total Debt | 16.86M | 22.29M | 10.81M | 4.75M | 2.58M | 3.90M |
| Total Liabilities | 24.12M | 27.44M | 17.64M | 7.47M | 5.21M | 5.14M |
| Stockholders Equity | 3.57M | 4.38M | -7.63M | 4.07M | 11.35M | -4.17M |
Cash Flow | ||||||
| Free Cash Flow | -9.40M | -7.55M | -7.02M | -7.04M | -7.66M | -847.85K |
| Operating Cash Flow | -6.73M | -7.22M | -7.02M | -7.03M | -7.63M | -847.85K |
| Investing Cash Flow | -287.16K | -329.44K | -3,090 | -331.30K | -8.49M | 0 |
| Financing Cash Flow | 3.15M | 10.04M | 6.23M | 8.15M | 16.39M | 804.55K |
American Rebel Holdings Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AREB, the sentiment is Negative. The current price of 0.05 is below the 20-day moving average (MA) of 0.06, below the 50-day MA of 0.10, and below the 200-day MA of 49.75, indicating a bearish trend. The MACD of -0.01 indicates Negative momentum. The RSI at 34.84 is Neutral, neither overbought nor oversold. The STOCH value of 8.82 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AREB.
American Rebel Holdings Risk Analysis
American Rebel Holdings disclosed 57 risk factors in its most recent earnings report. American Rebel Holdings reported the most risks in the "Finance & Corporate" category.
Latest Risks Added
0 New RisksAmerican Rebel Holdings Peers Comparison
Overall Rating
WEYS78Outperform
RCKY75Outperform
VRA61Neutral
WINA57Neutral- AREB38Underperform
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| WEYS | 78Outperform | $501.04M | 14.26 | 14.04% | 5.91% | -0.32% | 35.29% |
| RCKY | 75Outperform | $369.13M | 10.73 | 13.20% | 1.32% | 10.84% | 66.78% |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| VRA | 61Neutral | $189.35M | -18.59 | -7.73% | ― | -9.42% | 87.85% |
| WINA | 57Neutral | $1.02B | 24.69 | -94.69% | 4.89% | 8.61% | -0.68% |
| AREB | 38Underperform | $1.54M | 0.00 | -520.13% | ― | -14.10% | 99.41% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| AREB | American Rebel Holdings | 0.05 | -2999.95 | -100.00% | |
| RCKY | Rocky Brands | 49.27 | 21.23 | 75.73% | |
| VRA | Vera Bradley | 6.60 | 4.20 | 175.00% | |
| WEYS | Weyco Group | 52.46 | 26.35 | 100.89% | |
| WINA | Winmark | 285.69 | -114.50 | -28.61% |
American Rebel Holdings Corporate Events
American Rebel Holdings Executes July 2026 Financing Agreements
NegativeIn July 2026, American Rebel Holdings undertook a series of financing and balance sheet transactions, including a $124,200 discounted loan from 1800 Diagonal Lending and multiple note exchanges with Streeterville Capital that converted portions of ea...
American Rebel Holdings Secures New Debt Financing Agreement
NeutralOn June 23, 2026, American Rebel Holdings entered into a Securities Purchase Agreement with 1800 Diagonal Lending, LLC, securing a $152,950 promissory note that delivered net proceeds of $125,000 after discounts and fees. The note requires fifteen sc...
American Rebel Expands Costly Financing and Restructures Debt
NegativeAmerican Rebel Holdings has expanded its short-term financing through two high-cost promissory notes entered on June 9 and June 12, 2026, securing gross proceeds of about $279,494 before discounts and fees, and net cash of $232,000. The Quick Capital...
American Rebel Executes Equity-for-Debt Capital Restructuring Transactions
NeutralAmerican Rebel Holdings significantly restructured parts of its capital stack between April 30 and May 6, 2026, by converting multiple tranches of Series E preferred stock held by Streeterville into common shares. Across a sequence of exchanges on Ap...
Nasdaq Trading Resumes as American Rebel Adjusts Capital Structure
NeutralOn April 10, 2026, American Rebel Holdings entered into a $270,000 original-issue-discount promissory note, receiving $189,000 in net proceeds after discounts and guaranteed interest. The note features a $10,000 monitoring fee, steep premium payments...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 20, 2025