Vera Bradley (VRA) AI Stock Analysis

• Market Cap: $59.23M
• Dividend Yield: N/A
• Average Volume (3M): 198.90K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.12
• Revenue Growth: -31.07%
• EPS Growth: -8386.91%
• Country: US
• Employees: 1,725
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Footwear & Accessories
• EPS (TTM): -0.02
• Shares Outstanding: 27,936,522
• 10 Day Avg. Volume: 380,874
• 30 Day Avg. Volume: 198,900
• PEG Ratio: <0.01
• Price to Book (P/B): 0.60
• Price to Sales (P/S): 0.29
• P/FCF Ratio: -4.42
• Enterprise Value/Market Cap: 2.11
• Enterprise Value/Revenue: 0.36
• Enterprise Value/Gross Profit: 0.74
• Enterprise Value/Ebitda: -7.18
• 1Y Price Target: $2.00
• Price Target Upside: -5.66% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 45 Neutral
• Price Target: $2.00 ▼(-5.66% Downside)

Vera Bradley's overall stock score is primarily impacted by its weak financial performance, characterized by declining revenues and profitability. Technical analysis shows a neutral position, while valuation metrics highlight significant challenges with a negative P/E ratio. The company's strategic initiatives and marketing successes are positive but insufficient to offset the financial and operational difficulties.

Vera Bradley Business Overview & Revenue Model

Company Description

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca. It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

How the Company Makes Money

Vera Bradley generates revenue primarily through the sale of its products across multiple channels. Key revenue streams include direct-to-consumer sales from its branded retail stores and e-commerce website, as well as wholesale distribution to third-party retailers. The company leverages seasonal collections and limited-edition releases to drive consumer interest and sales. Furthermore, partnerships with various retailers and collaborations with other brands enhance its market presence and revenue potential. The company also benefits from a loyal customer base and brand recognition, which contribute to repeat purchases and customer retention.

Vera Bradley Financial Statement Overview

Summary

Vera Bradley is experiencing financial difficulties with declining revenues, profitability, and cash flows. The balance sheet shows manageable leverage but diminishing equity and asset bases. The company needs to address operational inefficiencies and improve cash generation to stabilize its financial health.

Income Statement

Vera Bradley's income statement shows a declining trend in revenue and profitability. The TTM revenue has decreased compared to the previous year, with revenue growth rate being negative. Gross and net profit margins have deteriorated, reflecting operational challenges. The negative EBIT and EBITDA margins highlight ongoing profitability issues.

Balance Sheet

The balance sheet indicates a moderate financial position with some concerns. The debt-to-equity ratio is reasonable, showing manageable leverage. However, the declining stockholders' equity and total assets over time suggest reduced financial stability. The equity ratio remains adequate but has been decreasing, indicating potential risk if trends continue.

Cash Flow

Cash flow analysis reveals significant challenges. The operating cash flow to net income ratio is negative, implying operational cash flow issues. Free cash flow has declined, and the company has been unable to generate positive free cash flow recently, raising concerns about liquidity and financial flexibility.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	343.02M	371.97M	470.79M	499.96M	540.45M	468.27M
Gross Profit	167.70M	186.84M	256.41M	238.94M	287.94M	265.52M
EBITDA	-17.37M	-3.22M	47.78M	1.49M	59.82M	56.69M
Net Income	-87.53M	-62.19M	7.84M	-79.38M	17.84M	8.68M
Balance Sheet
Total Assets	267.94M	306.69M	380.79M	404.50M	521.86M	513.79M
Cash, Cash Equivalents and Short-Term Investments	11.28M	30.37M	77.30M	46.59M	88.44M	65.47M
Total Debt	80.91M	89.64M	81.00M	94.38M	99.56M	113.86M
Total Liabilities	121.91M	127.73M	120.86M	142.41M	163.44M	169.07M
Stockholders Equity	146.03M	178.96M	259.93M	251.38M	327.44M	314.91M
Cash Flow
Free Cash Flow	-28.84M	-24.48M	44.22M	-21.66M	34.37M	14.96M
Operating Cash Flow	-17.45M	-14.10M	47.99M	-13.42M	39.86M	20.70M
Investing Cash Flow	-10.48M	-10.37M	-13.77M	-8.24M	-4.15M	17.68M
Financing Cash Flow	-15.98M	-22.52M	-3.55M	-20.11M	-11.41M	-24.15M

Vera Bradley Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 2.12
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VRA, the sentiment is Positive. The current price of 2.12 is above the 20-day moving average (MA) of 2.12, above the 50-day MA of 2.08, and below the 200-day MA of 2.66, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 51.14 is Neutral, neither overbought nor oversold. The STOCH value of 21.82 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VRA.

Vera Bradley Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RCKY	77 Outperform	219.79M	11.70	4.90%	2.11%	-0.09%	24.18%
SHOO	74 Outperform	2.41B	25.19	11.02%	2.53%	7.80%	-48.10%
WWW	69 Neutral	2.36B	29.08	17.84%	1.37%	-2.83%	0.00%
WEYS	68 Neutral	291.43M	11.50	10.43%	10.02%	-6.39%	-14.72%
FORD	50 Neutral	2.36B	-8.40	-65.74%	―	-30.05%	-5.28%
VRA	45 Neutral	$59.23M	―	-43.20%	―	-31.07%	-8386.91%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%

Vera Bradley Corporate Events

Vera Bradley Announces Termination of CEO Jackie Ardrey

On July 31, 2025, Vera Bradley, Inc. announced the termination of its former CEO, Jackie Ardrey, under a Release and Waiver Agreement. The agreement includes severance compensation for Ardrey, such as a $2,000,000 lump sum and accelerated vesting of stock units, in exchange for releasing the company from claims related to her employment.

Vera Bradley Announces CFO Departure Agreement

On June 19, 2025, Vera Bradley, Inc. announced that it had entered into a Release and Waiver Agreement with its former Chief Financial Officer, Michael Schwindle, whose employment will terminate on June 30, 2025. As part of the agreement, Mr. Schwindle will receive severance compensation, including a lump sum payment and potential additional bonuses, in exchange for releasing the company from any claims related to his employment. This agreement marks a significant transition in the company’s leadership and may have implications for its financial operations and executive management strategy.