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Rocky Brands (RCKY) AI Stock Analysis
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Rocky Brands
(NASDAQ:RCKY)
The score is driven primarily by improving profitability and a healthier balance sheet, plus supportive technical momentum with price trading above key moving averages. Valuation is also favorable with a low P/E and a modest yield. Offsetting factors are cash-flow volatility and earnings-call risks around cost inflation/opex pressure and the nonrecurring nature of tariff-related benefits.
Rocky Brands (RCKY) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $369.13M
- Dividend Yield
- 1.32%
- Average Volume (3M)
- 52.92K
- Price to Earnings (P/E)
- 10.7
- Beta (1Y)
- 1.13
- Revenue Growth
- 10.84%
- EPS Growth
- 66.78%
- Country
- US
- Employees
- 2,200
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Apparel - Footwear & Accessories
Rocky Brands Business Overview & Revenue Model
Company Description
Rocky Brands, Inc. is engaged in the comprehensive process of designing, manufacturing, and distributing footwear and apparel globally, spanning markets in the United States, Canada, and internationally. The company boasts an extensive brand portfoli...
How the Company Makes Money
Rocky Brands primarily makes money by selling footwear (and a smaller amount of related apparel and accessories) through two main routes: (1) wholesale distribution and (2) direct-to-consumer (DTC) sales. In wholesale, the company sells its branded p...
Rocky Brands Earnings Call Summary
The call was strongly positive. The company exceeded expectations with 13.3% revenue growth, higher profitability, broad-based brand momentum, strong direct-to-consumer performance, improved retail and wholesale trends, and raised full-year guidance. The main challenges were Georgia Boot and commercial military declines, higher operating expenses and input costs, some inventory tightness, Q4 comparison effects, and the nonrecurring nature of tariff-related benefits. Highlights significantly outweighed lowlights.
Q3-2026 Updates
Positive Updates
Negative Updates
Company Guidance
For 2026, Rocky Brands now expects revenue to increase approximately 10.5% over 2025, up from the prior guidance of 8.5% increase; gross margins are projected to be approximately 41% normalizing the net impact of tariffs and the free trade zone benefit, operating expenses as a percentage of net sales is still expected to increase slightly year-over-year, reported EPS is expected to be approximately $5.30 compared with prior guidance of approximately $5, and net EPS is still projected to be approximately $4 per share. Fourth-quarter sales are expected to increase 8-ish percent overall, with retail segment growth at a slightly higher rate than wholesale, wholesale continuing to grow maybe not quite at the same rate, and contract manufacturing sales showing a couple of million dollar decrease. For 2027, the long-term gross margin target is 40%, product costs are seeing mid-single-digit increases, pricing will be taken to help preserve that target, and more guidance will be provided at the next earnings call.
Rocky Brands Financial Statement Overview
Summary
Profitability and balance sheet trends are improving (TTM gross margin ~42.2%, EBIT margin ~10.8%, leverage down to ~0.48x debt-to-equity and ROE ~11.4%). The main offset is cash-flow volatility and only moderate profit-to-cash conversion in TTM (FCF ~69% of net income), alongside historically uneven revenue growth.
Income Statement
74PositiveBalance Sheet
71PositiveCash Flow
58Neutral| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 505.03M | 481.98M | 453.77M | 461.83M | 615.48M | 514.23M |
| Gross Profit | 213.24M | 197.29M | 179.01M | 178.60M | 225.22M | 194.54M |
| EBITDA | 64.29M | 47.03M | 41.32M | 46.31M | 56.36M | 47.29M |
| Net Income | 28.86M | 22.27M | 11.39M | 10.43M | 20.46M | 20.56M |
Balance Sheet | ||||||
| Total Assets | 489.91M | 477.49M | 457.30M | 479.38M | 592.76M | 624.58M |
| Cash, Cash Equivalents and Short-Term Investments | 2.63M | 2.90M | 3.72M | 4.47M | 5.72M | 5.91M |
| Total Debt | 130.01M | 127.02M | 135.05M | 181.27M | 268.18M | 278.85M |
| Total Liabilities | 226.28M | 225.40M | 225.08M | 255.83M | 377.29M | 426.72M |
| Stockholders Equity | 263.63M | 252.09M | 232.22M | 223.56M | 215.47M | 197.85M |
Cash Flow | ||||||
| Free Cash Flow | 16.44M | 9.72M | 48.10M | 69.66M | 12.42M | -75.93M |
| Operating Cash Flow | 23.97M | 16.30M | 52.76M | 73.58M | 19.12M | -54.88M |
| Investing Cash Flow | -7.16M | -6.20M | -2.96M | 13.38M | -1.23M | -233.46M |
| Financing Cash Flow | -16.96M | -10.91M | -50.55M | -88.21M | -18.08M | 265.89M |
Rocky Brands Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RCKY, the sentiment is Positive. The current price of 49.27 is above the 20-day moving average (MA) of 46.49, above the 50-day MA of 45.33, and above the 200-day MA of 40.96, indicating a bullish trend. The MACD of 0.86 indicates Negative momentum. The RSI at 62.33 is Neutral, neither overbought nor oversold. The STOCH value of 77.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RCKY.
Rocky Brands Risk Analysis
Rocky Brands disclosed 30 risk factors in its most recent earnings report. Rocky Brands reported the most risks in the "Finance & Corporate" category.
Latest Risks Added
0 New RisksRocky Brands Peers Comparison
Overall Rating
WEYS78Outperform
CROX76Outperform- RCKY75Outperform
WWW66Neutral
SHOO64Neutral
CAL60Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| WEYS | 78Outperform | $501.04M | 14.26 | 14.04% | 5.91% | -0.32% | 35.29% |
| CROX | 76Outperform | $6.88B | 11.14 | 48.76% | ― | 0.70% | 329.45% |
| RCKY | 75Outperform | $369.13M | 10.73 | 13.20% | 1.32% | 10.84% | 66.78% |
| WWW | 66Neutral | $1.71B | 16.00 | 26.26% | 1.92% | 7.16% | 24.85% |
| SHOO | 64Neutral | $3.18B | 21.53 | 16.05% | 1.93% | 18.33% | 56.39% |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| CAL | 60Neutral | $465.47M | 8.38 | 8.38% | 2.08% | 7.32% | -13.12% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| RCKY | Rocky Brands | 49.27 | 21.23 | 75.73% | |
| CROX | Crocs | 150.52 | 69.36 | 85.46% | |
| SHOO | Steven Madden | 43.50 | 11.38 | 35.41% | |
| WEYS | Weyco Group | 52.46 | 26.35 | 100.89% | |
| WWW | Wolverine World Wide | 20.80 | -1.03 | -4.73% | |
| CAL | Caleres Inc | 13.49 | 2.73 | 25.35% |
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 29, 2026