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Rocky Brands (RCKY) Stock Price & Analysis
RCKY Stock Chart & Stats
- Day’s Range
- $51.58 - $55.38
- 52-Week Range
- $28.34 - $55.38
- Previous Close
- $54.60
- Volume
- N/A
- Average Volume (3M)
- 56.17K
- Market Cap
- $392.13M
- Enterprise Value
- $461.47M
- Total Cash (Recent Filing)
- $2.29M
- Total Debt (Recent Filing)
- $120.76M
- Price to Earnings (P/E)
- 11.9
- Beta
- 1.04
- Next Earnings
- Mar 02, 2027 (Est.)
- EPS Estimate
- 1.4
- Last Dividend Ex-Date
- Sep 01, 2026
- Dividend Yield
- 1.19%
Bulls Say, Bears Say
Bulls Say
Broad-Based Growth
Growth across wholesale and retail indicates demand is broadening beyond a single channel or brand. Continued momentum across multiple lifestyle and work categories can support a more durable revenue base, while channel diversity improves the company’s ability to reach customers through changing buying patterns.
Margin Recovery
The substantial improvement in gross, operating, and net margins shows that profitability has recovered meaningfully from prior-year levels. Better margins increase internal funding capacity and provide a stronger foundation for investment, although sustaining these gains will depend on managing product and freight costs.
Lower Leverage
Declining leverage and higher equity improve financial flexibility and reduce the burden of interest costs on future earnings. The balance-sheet improvement gives Rocky Brands more capacity to manage demand fluctuations, fund brand initiatives, and pursue growth without relying as heavily on additional borrowing.
Bears Say
Nonrecurring Benefits
Recent reported profitability has been helped by tariff and free-trade-zone benefits that management expects to disappear. Their removal creates a meaningful earnings reset risk, requiring underlying sales, pricing, and operating efficiency to carry more of the company’s future profit growth.
Cost And Expense Pressure
Persistent increases in product, component, freight, logistics, digital marketing, and compensation costs can limit margin expansion even when revenue grows. Planned pricing actions may protect the long-term gross-margin target, but they could also test demand and retailer acceptance across competitive footwear categories.
Cash-Flow Volatility
Positive current cash generation is encouraging, but weak operating-cash conversion and prior periods of negative cash flow show that earnings do not always translate consistently into liquidity. Working-capital or timing effects could constrain reinvestment and debt reduction during weaker operating periods.
Rocky Brands News
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Rocky Brands Stock Smart Score
Company Description
Rocky Brands
Rocky Brands, Inc. is engaged in the comprehensive process of designing, manufacturing, and distributing footwear and apparel globally, spanning markets in the United States, Canada, and internationally. The company boasts an extensive brand portfolio, featuring its owned names such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, and Ranger, in addition to products under a licensed Michelin brand. Its operations are structured into three main divisions: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment facilitates the supply of products to approximately 10,000 retail locations. These diverse distribution channels include major sporting goods chains, outdoor equipment retailers, independent shoe stores, hardware stores, catalog merchants, large-scale general merchandise outlets, uniform suppliers, agricultural store chains, specialized safety equipment providers, and various online and specialty retailers. Through its Retail segment, the company connects directly with consumers. This occurs via its various proprietary e-commerce platforms (such as rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, and xtratuf.com, among others) and through its physical presence, including the Rocky outlet store in Nelsonville, Ohio, and other retail establishments. The Contract Manufacturing segment focuses on producing private label goods and bespoke footwear products for specific clients, a service that also extends to fulfilling orders for the U.S. Military. Rocky Brands caters to a wide and varied customer base. This includes professionals in industrial and construction fields, hospitality workers (e.g., in restaurants or hotels), farmers and ranchers, individuals who appreciate Western-influenced fashion, commercial military personnel, outdoor enthusiasts (like hunters, fishers, campers, and hikers), law enforcement officers, security personnel, postal employees, and members of the U.S. armed forces. Founded in 1932, Rocky Brands, Inc. is headquartered in Nelsonville, Ohio.
- Sector
- Consumercyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Jason S. Brooks
- Employees
- 2,200
- Website
- www.rockybrands.com
- Address
- 39 East Canal Street, Nelsonville, OH, 45764, US
Rocky Brands (RCKY) Earnings & Revenues
RCKY Earnings Call
Earnings Call SentimentPositive
The call was strongly positive. The company exceeded expectations with 13.3% revenue growth, higher profitability, broad-based brand momentum, strong direct-to-consumer performance, improved retail and wholesale trends, and raised full-year guidance. The main challenges were Georgia Boot and commercial military declines, higher operating expenses and input costs, some inventory tightness, Q4 comparison effects, and the nonrecurring nature of tariff-related benefits. Highlights significantly outweighed lowlights.
View all RCKY earnings summariesRCKY Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 3 | 4 |
| Technical Analysis | 3 | 3 | 4 |
| Moving Averages | 12 | 0 | 0 |








