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Thor Industries (THO)
NYSE:THO
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Thor Industries (THO) AI Stock Analysis

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THO

Thor Industries

(NYSE:THO)

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Neutral 55 (OpenAI - Gpt-5.6Sol)
Rating:55Neutral
Price Target:
$67.00
â–¼(-12.20% Downside)
Action:Reiterated
Date:10/14/26
The score is mainly held back by weakened operating performance (lower margins and earnings) and bearish technical momentum (price below key moving averages, negative MACD). Offsetting factors include a stronger, de-risked balance sheet, a supportive dividend yield, and shareholder-return actions (dividend increase and buybacks) that help stabilize the risk profile through the RV cycle.
Positive Factors
Lower Leverage
The substantial reduction in debt relative to equity strengthens Thor’s ability to withstand RV-cycle volatility. Lower leverage should reduce financial strain, preserve borrowing capacity, and provide greater flexibility to fund operations, restructuring, capital returns, or future growth.
Negative Factors
Revenue and Margin Compression
Several years of declining revenue and materially lower gross and net margins show that Thor’s earnings power has weakened beyond a single quarter. Thin profitability leaves less cushion against pricing pressure, lower utilization, or continued softness in RV demand.
Read all positive and negative factors
Positive Factors
Negative Factors
Lower Leverage
The substantial reduction in debt relative to equity strengthens Thor’s ability to withstand RV-cycle volatility. Lower leverage should reduce financial strain, preserve borrowing capacity, and provide greater flexibility to fund operations, restructuring, capital returns, or future growth.
Read all positive factors

Thor Industries (THO) vs. SPDR S&P 500 ETF (SPY)

Thor Industries Business Overview & Revenue Model

Company Description
Thor Industries, Inc. specializes in the design, production, and sale of recreational vehicles (RVs), complemented by a range of related parts and accessories. Its operations span the United States, Canada, and Europe. The company offers an extens...
How the Company Makes Money
Thor Industries primarily makes money by manufacturing RVs and selling them to a network of independent dealers, who then sell to retail customers. Its core revenue stream is the sale of towable RVs and motorized RVs across its brand portfolio; re...

Thor Industries Financial Statement Overview

Summary
Fundamentals are pressured by a multi-year downshift in profitability: gross margin has fallen to ~12–13% and net margin is thin (~1.8%), with revenue still soft versus prior peaks. Positives include a clearly stronger balance sheet with materially lower leverage (debt-to-equity down to ~0.20), which helps absorb cyclical volatility. Cash generation remains positive but weakened in 2026, with lower free cash flow and reduced cash conversion.
Income Statement
48
Neutral
Balance Sheet
72
Positive
Cash Flow
54
Neutral
BreakdownJul 2026Jul 2025Jul 2024Jul 2023Jul 2022
Income Statement
Total Revenue9.61B9.58B10.04B11.12B16.31B
Gross Profit1.21B1.20B1.59B1.46B2.99B
EBITDA541.91M615.84M714.65M873.73M1.84B
Net Income177.54M258.56M265.31M374.27M1.14B
Balance Sheet
Total Assets6.96B7.07B7.02B7.26B7.41B
Cash, Cash Equivalents and Short-Term Investments481.99M586.60M501.32M441.23M311.69M
Total Debt867.96M922.98M1.13B1.30B1.82B
Total Liabilities2.70B2.78B2.95B3.28B3.81B
Stockholders Equity4.26B4.29B4.07B3.98B3.57B
Cash Flow
Free Cash Flow168.84M454.94M405.91M773.44M747.90M
Operating Cash Flow321.22M577.92M545.55M981.63M990.25M
Investing Cash Flow-125.44M-64.47M-146.81M-222.48M-1.05B
Financing Cash Flow-296.62M-426.31M-337.68M-635.68M-47.84M

Thor Industries Technical Analysis

Technical Analysis Sentiment
Positive
Last Price76.31
Price Trends
50DMA
71.91
Negative
100DMA
74.00
Negative
200DMA
82.11
Negative
Market Momentum
MACD
-0.87
Negative
RSI
53.08
Neutral
STOCH
66.58
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For THO, the sentiment is Positive. The current price of 76.31 is above the 20-day moving average (MA) of 67.64, above the 50-day MA of 71.91, and below the 200-day MA of 82.11, indicating a neutral trend. The MACD of -0.87 indicates Negative momentum. The RSI at 53.08 is Neutral, neither overbought nor oversold. The STOCH value of 66.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for THO.

Thor Industries Risk Analysis

Thor Industries disclosed 31 risk factors in its most recent earnings report. Thor Industries reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Thor Industries Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$2.06B9.7715.25%5.42%4.05%44.68%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
$3.12B-11.94-29.22%4.94%8.43%-143.55%
58
Neutral
$814.92M23.682.79%4.92%-3.37%32.39%
56
Neutral
$3.01B17.456.27%2.56%-5.25%-14.29%
55
Neutral
$3.62B20.684.13%2.97%0.31%-30.23%
54
Neutral
$4.27B-51.07-5.32%2.66%10.46%-305.37%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
THO
Thor Industries
70.10
-36.97
-34.53%
BC
Brunswick
65.88
-3.48
-5.01%
LCII
LCI Industries
84.87
-3.53
-3.99%
HOG
Harley-Davidson
28.96
2.86
10.94%
PII
Polaris
54.82
-13.46
-19.72%
WGO
Winnebago Industries
28.65
-10.83
-27.44%

Thor Industries Corporate Events

Business Operations and StrategyDividends
Thor Industries Announces Increase in Quarterly Dividend
Positive
Oct 13, 2026
On October 13, 2026, THOR Industries’ Board of Directors approved an increase in its regular quarterly cash dividend to $0.54 per share, up 3.8% from the prior $0.52 payout. The dividend will be paid on November 10, 2026, to shareholders of ...
Business Operations and StrategyStock BuybackFinancial Disclosures
Thor Industries Reports Fiscal 2026 Results Amid Headwinds
Negative
Sep 22, 2026
On September 22, 2026, Thor Industries reported fiscal 2026 results for the year ended July 31, 2026, posting net sales of $9.61 billion, slightly above the prior year, but net income fell to $177.5 million amid persistent RV industry headwinds, m...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 14, 2026