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Boston Beer Company (SAM)
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Boston Beer (SAM) AI Stock Analysis

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SAM

Boston Beer

(NYSE:SAM)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
$239.00
▲(15.46% Upside)
Boston Beer's strong financial performance and effective cash flow management are key strengths, supporting its ability to invest in growth. Despite technical indicators showing a bearish trend, the company’s strategic initiatives and margin improvements provide a positive outlook. Valuation is moderate, but challenges in certain product lines and a lack of dividend yield are notable concerns.
Positive Factors
Strong Margin Expansion
The significant margin expansion indicates improved cost efficiencies and a favorable product mix, enhancing long-term profitability.
Cash Flow Generation
Strong cash flow generation supports reinvestment in growth initiatives and provides financial flexibility for strategic opportunities.
Improved Internal Production
Increased internal production enhances control over quality and costs, contributing to better margins and operational efficiency.
Negative Factors
Decline in Twisted Tea Sales
Declining sales in key product lines like Twisted Tea can impact revenue growth and market share, posing challenges for brand recovery.
Challenges in Hard Seltzer Category
The decline in the hard seltzer category, coupled with market share loss, indicates competitive pressures and changing consumer preferences.
Q3 Revenue Decline
A significant revenue decline suggests challenges in maintaining sales momentum, which could affect future growth and market positioning.

Boston Beer (SAM) vs. SPDR S&P 500 ETF (SPY)

Boston Beer Business Overview & Revenue Model

Company DescriptionBoston Beer Company, Inc. (SAM) is an American brewery founded in 1984, primarily known for its flagship Samuel Adams brand. The company operates in the alcoholic beverage sector, focusing on the production and sale of craft beers, ciders, and hard seltzers. Boston Beer offers a diverse portfolio of products that includes various beer styles, such as lagers, IPAs, and seasonal brews, as well as its Truly Hard Seltzer and Angry Orchard cider brands, catering to a wide range of consumer preferences within the craft beverage market.
How the Company Makes MoneyBoston Beer generates revenue primarily through the sale of its alcoholic beverages, including beers, ciders, and hard seltzers. The company operates on a direct-to-consumer model as well as through distribution agreements with wholesalers and retailers across the United States and internationally. Key revenue streams include the sale of packaged products (cans and bottles) and draft beer served in bars and restaurants. The company's innovative product development, seasonal offerings, and limited-edition releases also help to drive sales. Additionally, partnerships with distributors and retailers enhance market reach and brand visibility, contributing to its overall earnings.

Boston Beer Earnings Call Summary

Earnings Call Date:Oct 23, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 18, 2026
Earnings Call Sentiment Neutral
The earnings call presented a balanced view of Boston Beer Company's performance. While the company achieved significant margin expansion and strong performance from the Sun Cruiser brand, it faced challenges with declining sales in Twisted Tea and Truly Hard Seltzer, along with a revenue decline in Q3.
Q3-2025 Updates
Positive Updates
Strong Margin Expansion
Boston Beer Company achieved a gross margin of 50.8% in Q3, the highest since 2018, driven by procurement savings, improved brewery efficiencies, and product mix.
Sun Cruiser Performance
Sun Cruiser has quickly grown to become the fourth largest brand in the RTD spirits category with significant distribution expansion and high velocities.
Operating Cash Flow and Share Repurchase
The company generated over $230 million in operating cash flow in the first 9 months, enabling $160 million in share repurchases year-to-date.
Improved Internal Production
In Q3, 90% of domestic volume was produced internally, up from 66% in the same quarter last year, contributing to improved margins.
Negative Updates
Decline in Twisted Tea Sales
Twisted Tea sales declined by 5% in dollar sales and are losing share in the FMB category, with a significant impact from economic pressure on Hispanic consumers and competition from RTD spirits.
Truly Hard Seltzer Challenges
The overall Hard Seltzer category declined by 4% in the third quarter, with Truly Hard Seltzer losing share.
Q3 Revenue Decline
Q3 revenue decreased by 11.2% due to lower volumes, despite increased pricing and favorable product mix.
Shipment Decrease
Shipments decreased by 13.7% in Q3 compared to the previous year, primarily driven by declines in Twisted Tea, Truly Hard Seltzer, and Samuel Adams brands.
Company Guidance
During the Boston Beer Company's third quarter 2025 earnings call, guidance was provided that highlighted several key financial metrics and strategic initiatives. The company reported a 3% decrease in depletions for the first nine months, compared to a 4% decline in the overall beer industry, with shipments down 14% in the third quarter due to inventory adjustments. Despite these challenges, Boston Beer achieved a gross margin of 50.8% in the third quarter, marking its highest level since 2018, and generated over $230 million in operating cash flow year-to-date. The company raised its full-year gross margin guidance to 47-48% and increased its EPS guidance to $7.80-$9.80. Boston Beer is reinvesting some of the margin over-delivery into additional advertising, focusing on local market activation to support brands like Twisted Tea and Sun Cruiser. The latter, a key growth driver, has become the fourth largest brand in the RTD spirits category, with plans for further expansion in 2026. The company continues to focus on margin improvement initiatives, with internal production accounting for 90% of domestic volume, and aims to address challenges with Twisted Tea and Truly Hard Seltzer through targeted pricing strategies and increased brand investment.

Boston Beer Financial Statement Overview

Summary
Boston Beer is in a solid financial position with stable revenue growth and strong cash flow generation. While profitability metrics suggest areas for operational improvements, the company maintains a healthy balance sheet with low leverage, supporting its ability to invest in growth opportunities.
Income Statement
80
Positive
Boston Beer shows solid profitability with a healthy gross profit margin of 45.1% and a net profit margin of 3.8% in TTM (Trailing-Twelve-Months). The revenue growth rate is moderate at 5%, indicating stable sales performance. However, EBIT and EBITDA margins are relatively low at 5% and 11.7%, respectively, suggesting room for operational efficiency improvements.
Balance Sheet
75
Positive
The company's balance sheet is robust with a low debt-to-equity ratio of 0.05, indicating low leverage and financial stability. The equity ratio stands at 71.9%, reflecting a strong capital structure. However, the return on equity (ROE) is modest at 8.7%, pointing to moderate profitability for shareholders.
Cash Flow
85
Very Positive
Boston Beer's cash flow is strong, with a free cash flow growth rate of 28.6% in TTM, highlighting effective cash management. The operating cash flow to net income ratio is 3.6, and the free cash flow to net income ratio is 2.8, both indicating excellent cash conversion and liquidity.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2019Dec 2018
Income Statement
Total Revenue1.58B2.01B2.01B2.09B1.25B995.65M
Gross Profit784.90M893.73M852.37M861.99M614.17M512.24M
EBITDA252.71M245.78M209.96M207.41M202.09M168.50M
Net Income131.00M59.70M76.25M67.26M110.04M92.66M
Balance Sheet
Total Assets1.25B1.25B1.43B1.42B1.05B639.85M
Cash, Cash Equivalents and Short-Term Investments250.45M211.82M298.49M180.56M36.67M108.40M
Total Debt40.90M38.78M45.27M54.14M59.11M0.00
Total Liabilities335.62M333.83M352.06M352.22M318.42M179.53M
Stockholders Equity910.98M916.19M1.08B1.07B735.64M460.32M
Cash Flow
Free Cash Flow193.52M172.62M201.06M109.36M85.01M107.94M
Operating Cash Flow230.24M248.89M265.15M199.94M178.24M163.45M
Investing Cash Flow-36.67M-96.25M-62.38M-88.51M-258.83M-55.34M
Financing Cash Flow-154.91M-239.31M-84.84M2.80M8.86M-65.34M

Boston Beer Technical Analysis

Technical Analysis Sentiment
Negative
Last Price206.99
Price Trends
50DMA
219.94
Negative
100DMA
212.89
Negative
200DMA
225.53
Negative
Market Momentum
MACD
-1.71
Positive
RSI
39.17
Neutral
STOCH
6.02
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SAM, the sentiment is Negative. The current price of 206.99 is below the 20-day moving average (MA) of 220.07, below the 50-day MA of 219.94, and below the 200-day MA of 225.53, indicating a bearish trend. The MACD of -1.71 indicates Positive momentum. The RSI at 39.17 is Neutral, neither overbought nor oversold. The STOCH value of 6.02 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SAM.

Boston Beer Risk Analysis

Boston Beer disclosed 20 risk factors in its most recent earnings report. Boston Beer reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Boston Beer Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$121.73B16.918.97%1.72%-2.06%21.03%
$37.25B14.0915.08%1.96%-0.79%-10.83%
$2.21B24.409.58%-1.13%24.34%
$2.36B15.2010.15%3.52%13.92%32.69%
$20.33B14.63-3.31%3.23%1.93%-12.26%
$8.68B8.617.79%4.23%-5.48%-6.99%
$23.00B19.1815.91%3.10%-5.57%119.49%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SAM
Boston Beer
206.99
-89.66
-30.22%
BUD
Anheuser-Busch Inbev Sa
60.90
3.04
5.25%
CCU
Compania Cervecerias Unidas SA
12.90
1.91
17.38%
STZ
Constellation Brands
131.38
-101.44
-43.57%
TAP
Molson Coors
43.72
-10.16
-18.86%
ABEV
Ambev SA
2.31
0.27
13.24%

Boston Beer Corporate Events

Executive/Board Changes
Boston Beer Appoints New Chief People Officer
Neutral
Oct 29, 2025

On October 23, 2025, Carolyn L. O’Boyle announced her resignation as Chief People Officer of Boston Beer, effective November 7, 2025, after more than five years in the role. Her departure is amicable and unrelated to any disagreements with the company. The Board of Directors has appointed Laura J. Boynton as the new Chief People Officer, effective October 29, 2025. Boynton, who has been with the company since 2001, will oversee people and culture initiatives, reporting to the CEO and COO.

The most recent analyst rating on (SAM) stock is a Buy with a $262.00 price target. To see the full list of analyst forecasts on Boston Beer stock, see the SAM Stock Forecast page.

Boston Beer Company Balances Achievements and Challenges in Q3 Earnings Call
Oct 25, 2025

The recent earnings call for Boston Beer Company presented a balanced view of the company’s performance. While there were notable achievements such as significant margin expansion and strong performance from the Sun Cruiser brand, the company also faced challenges with declining sales in Twisted Tea and Truly Hard Seltzer, along with a revenue decline in the third quarter.

Boston Beer Company Reports Mixed Q3 2025 Results
Oct 24, 2025

The Boston Beer Company, Inc., a leading craft brewer in the United States, is renowned for its diverse range of alcoholic beverages, including craft beer, hard cider, hard seltzer, and hard tea, with popular brands such as Samuel Adams and Angry Orchard.

Business Operations and StrategyExecutive/Board Changes
Boston Beer Appoints New COO Phil Hodges
Positive
Oct 20, 2025

On October 20, 2025, Boston Beer Company announced significant leadership changes, appointing Phil Hodges as Chief Operating Officer. Hodges, who has extensive experience in consumer packaged goods, will focus on enhancing operational execution and implementing margin enhancement initiatives. This move allows CEO Jim Koch to concentrate on strategic areas such as innovation and brand investment. Additionally, Phil Savastano was promoted to Chief Supply Chain Officer, reflecting the company’s commitment to improving operational efficiency and shareholder value.

The most recent analyst rating on (SAM) stock is a Buy with a $252.00 price target. To see the full list of analyst forecasts on Boston Beer stock, see the SAM Stock Forecast page.

Executive/Board ChangesStock Buyback
Boston Beer Grants Stock Award to CFO Amid Transition
Neutral
Aug 12, 2025

On August 11, 2025, Boston Beer Company’s Board of Directors granted a restricted stock award valued at approximately $1.2 million to Treasurer and CFO Diego Reynoso, aimed at retention amid a CEO transition. Additionally, the company initiated a 10b5-1 plan to repurchase up to $50 million of its Class A Common Stock between September 29, 2025, and December 26, 2025, reflecting strategic financial management.

The most recent analyst rating on (SAM) stock is a Hold with a $305.00 price target. To see the full list of analyst forecasts on Boston Beer stock, see the SAM Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Boston Beer CEO Michael Spillane Steps Down
Neutral
Aug 1, 2025

The Boston Beer Company announced that Michael Spillane will step down as President and CEO on August 15, 2025, for personal reasons, and will remain in an advisory role until March 31, 2026. Jim Koch, the company’s founder and chairman, will resume the role of President and CEO, a position he held from 1984 to 2001. Spillane’s leadership saw the company through a profitable period, and he will continue to influence the company’s strategy as a board member. This leadership transition is expected to maintain the company’s strategic direction and commitment to long-term shareholder value.

The most recent analyst rating on (SAM) stock is a Hold with a $305.00 price target. To see the full list of analyst forecasts on Boston Beer stock, see the SAM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 30, 2025