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Diageo Plc (DEO)
NYSE:DEO
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Diageo (DEO) AI Stock Analysis

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DEO

Diageo

(NYSE:DEO)

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Neutral 64 (OpenAI - Gpt-5.6Sol)
Rating:64Neutral
Price Target:
$100.00
â–²(5.54% Upside)
Action:Reiterated
Date:10/21/26
DEO scores mid-range primarily due to weakening recent profitability and high leverage despite strong cash generation. Technicals are supportive with price above key moving averages and positive MACD, but momentum looks somewhat stretched. Valuation is a headwind (P/E ~30) and the earnings call was mixed—cost-savings and deleveraging plans help, but organic sales declines and large impairment/restructuring charges temper the outlook.
Positive Factors
High Gross Margins
Persistently high gross margins indicate meaningful brand equity and premiumization potential within Diageo’s portfolio. This provides a durable buffer against input-cost pressure and supports continued marketing investment, pricing actions, and operating resilience over the next several quarters.
Negative Factors
Regional Sales Weakness
Broad sales declines, particularly in North America and Asia Pacific, indicate that Diageo is facing more than an isolated market issue. Persistent weakness in major regions can reduce operating leverage, pressure brand investment returns, and make a near-term revenue recovery more dependent on execution.
Read all positive and negative factors
Positive Factors
Negative Factors
High Gross Margins
Persistently high gross margins indicate meaningful brand equity and premiumization potential within Diageo’s portfolio. This provides a durable buffer against input-cost pressure and supports continued marketing investment, pricing actions, and operating resilience over the next several quarters.
Read all positive factors

Diageo Key Performance Indicators (KPIs)

Any
Any
Net Sales by Geography
Net Sales by Geography
Shows sales distribution across various regions, indicating market strength and potential growth areas, essential for understanding Diageo's global market presence.
Chart InsightsDiageo’s sales mix shows strong year‑end seasonality with Europe and LATAM supplying most of the recent upside in December quarters, while North America is broadly flat-to-down versus prior years. APAC and Africa have softened into 2025, reducing emerging-market contributions and creating a clear point of vulnerability if European holiday strength fades. For investors, near-term upside depends on sustaining European premiumization/holiday demand, whereas ongoing APAC/Africa weakness warrants scrutiny of pricing, distribution and FX exposure as potential drags on group growth and margins.
Data provided by:The Fly

Diageo (DEO) vs. SPDR S&P 500 ETF (SPY)

Diageo Business Overview & Revenue Model

Company Description
Diageo plc, operating through its various subsidiaries, stands as a major global player in the production, marketing, and distribution of alcoholic beverages. The company boasts an extensive product range, featuring a wide selection of spirits suc...
How the Company Makes Money
Diageo primarily makes money by selling alcoholic beverage products to distributors, wholesalers, retailers, and on-trade operators, recognizing revenue from the transfer of control of goods under customer contracts. Its core revenue stream is the...

Diageo Earnings Call Summary

Earnings Call Date:Aug 06, 2026
(Q4-2026)
|
% Change Since: |
Next Earnings Date:Jan 28, 2027
Earnings Call Sentiment Neutral
The call was mixed: Diageo reported strong free cash flow, reduced leverage, operating profit growth, meaningful cost savings, and solid performance in Europe, India, Latin America, and Africa. However, these positives were balanced by declines in organic sales, North America, Asia Pacific, volumes, price mix, and gross profit, along with substantial impairment and restructuring charges.
Positive Updates
Operating Profit and EPS Growth
Organic operating profit increased 2%, while EPS pre-exceptionals increased 0.7% year over year to $1.653, supported by organic operating profit growth and favorable foreign exchange.
Negative Updates
Organic and Reported Sales Decline
In a continued challenging macro environment and industry backdrop, organic net sales declined 2%. Reported net sales declined 3%, driven by the organic sales decline and the adverse impact of acquisitions and disposals, which were only partly mitigated by favorable foreign exchange and hyperinflation adjustments.
Read all updates
Q4-2026 Updates
Negative
Operating Profit and EPS Growth
Organic operating profit increased 2%, while EPS pre-exceptionals increased 0.7% year over year to $1.653, supported by organic operating profit growth and favorable foreign exchange.
Read all positive updates
Company Guidance
Nik said guidance would be provided later that day at the Capital Markets Day; the sale of Diageo’s 65% shareholding in EABL is expected to de-lever the balance sheet by circa 0.25x and to complete in the second half of calendar 2026, while the sale of USL’s ownership in Royal Challengers Bengaluru should also result in around a 0.1x reduction in net debt-to-EBITDA. Dave said the restructuring plan over two years is a $1.2 billion restructuring plan, including $1.1 billion for operating framework changes and $100 million or so for supply chain, with savings around $1 billion, comprising $850 million from the operating framework and $150 million from the supply chain; these savings will allow Diageo to invest in innovation selectively without needing to reduce the operating profit.

Diageo Financial Statement Overview

Summary
High underlying margin structure and solid free cash flow are key supports (FCF up meaningfully in 2026 and substantial vs. earnings). Offsetting this, recent fundamentals weakened: revenue turned slightly negative in 2024–2026 and net profit margin fell sharply to ~9% in 2026, while consistently high leverage (~2.0–2.2x debt-to-equity) reduces flexibility if earnings pressure persists.
Income Statement
67
Positive
Balance Sheet
56
Neutral
Cash Flow
70
Positive
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue19.60B20.25B20.27B16.23B16.96B
Gross Profit11.66B12.17B12.20B9.68B9.48B
EBITDA6.30B6.36B7.24B6.40B6.07B
Net Income1.73B2.35B3.87B3.51B3.54B
Balance Sheet
Total Assets46.84B49.32B45.47B35.43B36.52B
Cash, Cash Equivalents and Short-Term Investments2.02B2.65B1.13B1.43B2.54B
Total Debt22.20B24.40B21.50B16.41B16.02B
Total Liabilities33.89B36.14B33.40B26.19B27.00B
Stockholders Equity10.87B11.09B10.03B7.78B7.80B
Cash Flow
Free Cash Flow3.19B2.69B4.55B3.42B2.84B
Operating Cash Flow4.38B4.30B6.07B4.53B3.94B
Investing Cash Flow-980.03M-1.72B-1.59B-1.13B-1.34B
Financing Cash Flow-3.78B-1.49B-3.11B-2.40B-3.57B

Diageo Technical Analysis

Technical Analysis Sentiment
Positive
Last Price94.75
Price Trends
50DMA
88.70
Positive
100DMA
85.96
Positive
200DMA
84.39
Positive
Market Momentum
MACD
2.37
Negative
RSI
68.99
Neutral
STOCH
85.23
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DEO, the sentiment is Positive. The current price of 94.75 is above the 20-day moving average (MA) of 88.56, above the 50-day MA of 88.70, and above the 200-day MA of 84.39, indicating a bullish trend. The MACD of 2.37 indicates Negative momentum. The RSI at 68.99 is Neutral, neither overbought nor oversold. The STOCH value of 85.23 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DEO.

Diageo Risk Analysis

Diageo disclosed 21 risk factors in its most recent earnings report. Diageo reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Diageo Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$52.00B16.0418.13%3.66%4.24%19.95%
72
Outperform
$167.57B14.2012.72%1.60%6.60%31.61%
69
Neutral
$23.47B12.4323.58%2.96%-4.31%62.57%
67
Neutral
$13.62B19.1017.80%3.07%-0.18%-13.00%
64
Neutral
$53.30B30.6915.52%2.08%-3.59%-26.73%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
57
Neutral
$7.71B-3.57-22.65%4.63%-1.77%-326.16%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DEO
Diageo
95.97
2.80
3.00%
BUD
Anheuser-Busch Inbev Sa
84.26
23.43
38.51%
BF.A
Brown Forman A
30.13
2.91
10.71%
STZ
Constellation Brands
138.68
4.64
3.46%
TAP
Molson Coors
41.21
-2.11
-4.86%
ABEV
Ambev SA
3.30
1.19
56.40%

Diageo Corporate Events

Diageo Updates Voting Rights and Reports Executive Share Transactions for July 2026
Aug 3, 2026
Diageo reported that as of 30 June 2026 its issued share capital comprised 2,432,397,125 ordinary shares, of which 205,812,357 were held in treasury, leaving 2,226,584,768 voting rights available to shareholders under UK disclosure regulations. Th...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 21, 2026