Zeta Global price target raised to $37 from $30 at B. Riley

B. Riley analyst Zach Cummins raised the firm’s price target on Zeta Global (ZETA) to $37 from $30 and keeps a Buy rating on the shares. The firm came away from the Zeta Live event with a greater appreciation for the leading-edge customer data and AI infrastructure that is necessary for brands to deliver personalized marketing experiences to consumers at scale, and tells investors that Zeta announced the launch of its anticipated intelligent mobile solution, with the solution already deployed by global brands across several industries including retail, media and entertainment, financial services, and agencies. Based on several panel discussions and the firm’s incremental conversations with customers at the event, generative AI adoption within marketing organizations appears poised to accelerate in the coming years, and B. Riley says that the company’s new partnership announcement with Yahoo and an expanded relationship with Snowflake (SNOW) highlight growing awareness and scale for Zeta that should help sustain the company’s strong business momentum in the coming years.