Demand checks on Zeta Global broadly positive, says DA Davidson

DA Davidson analyst Clark Wright keeps a Buy rating and $35 price target on Zeta Global after attending the company’s Zeta Live user event showcasing the expanding capabilities of the Zeta Marketing Platform. The in-person attendance was up over 3-times from last year to nearly 1,500, including marketing leaders from large global enterprises and representatives from various ad and marketing agencies, the analyst tells investors in a research note. Demand checks were also seen as “broadly positive” as multiple customers noted an interest in leveraging Aeta’s data and AI to increase marketing productivity, the firm added.