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Zeta Global price target raised to $36 from $30 at BofA

BofA analyst Koji Ikeda raised the firm’s price target on Zeta Global to $36 from $30 and keeps a Buy rating on the shares. After having recently hosted management meetings and a product demo with CFO Chris Greiner and EVP of Data Cloud Winnie Shen, the analyst came away “more confident that our long-term Zeta bull thesis” of the company being a share gainer is playing out. The firm, which believes Zeta is “a proven disruptor in three categories,” namely customer data platforms, marketing automation, and programmatic advertising, is “anticipating its beat-and-raise trend continues,” the analyst tells investors.

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