Zeta Global price target raised to $37 from $35 at Craig-Hallum

Craig-Hallum analyst Jason Kreyer raised the firm’s price target on Zeta Global to $37 from $35 and keeps a Buy rating on the shares. The Zeta Live event provided a robust outlook for the product roadmap and gave further confidence in Zeta’s unique market positioning and differentiated platform, the analyst tells investors in a research note. Zeta’s investments in mobile are now bearing fruit with the launch of an intelligent mobile solution, which creates a $100M+ total addressable market opportunity by replacing existing point solutions used by customers today, and the firm continues to see substantial runway for new customer acquisition and wallet share gains, which should drive a continuation of beat and raise performances in the quarters ahead, the firm says.