Jefferies analyst Andrew Uerkwitz raised the firm’s price target on Netflix to $425 from $400 and keeps a Buy rating on the shares following the firm’s survey of 380 password-borrowing households to better understand how they would respond to Netflix’s upcoming password-sharing solution. 38% of respondents said that they would retain Netflix and the firm’s estimates imply 21% retention of borrowers in 2023, growing to about 45% by end of 2024, which it feels "good about" in light of the survey.
Published first on TheFly
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