Netflix, GM partner to increase EV presence in Netflix-produced shows, films

General Motors (GM) and Netflix (NFLX) are partnering to increase the presence of electric vehicles in Netflix-produced shows and films, where relevant, while also taking steps to enable more sustainable productions. "Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV," said GM Global Chief Marketing Officer Deborah Wahl. "Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs." As a result of the partnership, Netflix is supporting and educating creators, helping them to better understand how EVs can complement and enhance their stories. Over the course of the next year, inspired by this partnership, GM EVs will be seen in select Netflix shows and films, including Love is Blind, Queer Eye and Unstable, which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively. Reference Link