Netflix says ad tier sign-ups doubled in January from December, Information says

Netflix has told advertisers in the past 10 days that new sign-ups for the tier with ads had doubled in January over December, though Netflix didn’t tell advertisers how many sign-ups that amounted to, people familiar with the matter told The Information’s Sahil Patel. Last fall, when first pitching the ad offering, the company had told advertisers it expected the tier would draw 1.75M subscribers by the end of the first quarter, the equivalent of just 2.4% of Netflix’s North American subscriber base at the end of December, the report noted. Reference Link