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Integral Ad Science downgraded to Outperform from Strong Buy at Raymond James
The Fly

Integral Ad Science downgraded to Outperform from Strong Buy at Raymond James

Raymond James downgraded Integral Ad Science to Outperform from Strong Buy with a price target of $16, down from $20. IAS reported Q4 results ahead of expectations, but its Q1 and FY24 outlooks were weaker than forecast, with company commentary suggesting pricing softness for measurement services among a small group of large clients upon contract renewals and one optimization client, the analyst tells investors in a research note. Core pricing softness will raise concerns about competitive dynamics in the space, even though the company remains positive on the Meta Feed/Reels integration of its Total Media Quality product scaling throughout 2024 and into 2025, as well as its premium offerings, the firm says.

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