As previously reported, BofA analyst Omar Dessouky initiated coverage of Integral Ad Science with a Buy rating and $19 price target, calling it a “likely duopolist” in the emerging digital ad verification market and comparing it to “the S&P of digital advertising.” Given the view that all stakeholders are motivated to adopt a standard for media quality, helping to preserve the fair exchange of value across he value chain, the firm sees a “long runway” for 15%-plus growth for IAS.
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