Integral Ad Science (IAS) announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for Google’s (GOOG) YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, third-party assurance for brands that their video ads running on YouTube Shorts are appearing in brand safe and suitable content with video-level transparency, as defined by the Global Alliance for Responsible Media framework and adjacency standards. As part of its Brand Safety and Suitability measurement, IAS also now offers an analytics dashboard for advertisers on YouTube to analyze brand safety and suitability trends with charts and create a custom suitability profile.
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