Integral Ad expands AI-driven safety and suitability measurement to Meta

Integral Ad Science’s (IAS) AI-driven Total Media Quality Brand Safety and Suitability Measurement product is now generally available across Meta‘s (META) Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand Safety and Suitability Measurement expansion with Meta aims to give advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content. Advertisers can leverage IAS Signal, its unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns. IAS and Meta’s partnership began in 2016 when IAS launched viewability verification on Facebook. In 2017, IAS expanded its viewability measurement and reporting across Facebook, Instagram, and Facebook’s Audience Network.